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Learn how to send the right message to the right people at the right time with Unitec's social media marketing short course

Social Media Marketing Course

This project-based course explores tools, tactics and strategies of Social Media Marketing. Through weekly expert sessions, and blogging, you will examine a variety of social media channels and acquire the knowledge and skills necessary for developing and implementing a platform-specific social media plan. 


You will move through the essentials of social media such as social media platforms, key principles, content creation and management, metrics and audit. The majority of the course will focus on innovative ideas and new digital literacies that can help organisations add value to their marketing communications on social media. 

Become Social Media Literate

These social media literacies include:

  • Setting appropriate goals for social media marketing
  • Selecting, producing and communicating marketing content tailored to a target audience
  • Using social media advertising tools and managing budgets
  • Applying social media analytics

Course Highlights

The course was developed in consultation with social media marketing experts to ensure that the course meets industry demand and expectations. We provide our students with experiences using a one of a kind social media digital textbook by Stukent. You will learn and practice what it is like to run a social media marketing campaign. 

There will also be one final project: you will develop a social media marketing campaign for a company/product/idea or brand. 

Topics include

  • Social media characteristics and functionality
  • Consumer engagement, social media communities, and brand value
  • Principles and ethics of social media marketing
  • Marketing research using social media
  • Social media advertising and content creation
  • Social media role in SEO and content marketing
  • Social media ROI


The Social Media Marketing course fee is approximately $835.20 (Domestic only).

Please note this fee is inclusive of 15% GST and Student Services fee


Check out the Social Media Marketing timetable information.

If these times do not work for you, we do offer other digital marketing courses that run on other days. Check out the Search Engine Optimisation (SEO), Google Certified or Inbound Marketing and Marketing Automation courses for more details.

How to apply

New students

You can apply through our online Enrolment Portal. To guide you through the application process, we have created step-by-step guide - please make sure you read this before starting your application:

Apply for Social Media Marketing

Unitec students

If you are an existing Unitec student or are returning to Unitec after some time away, you will need to re-enrol.

If you need assistance with your application, please see our help page or contact Student Central on 0800 10 95 10 or


  • Course name: Social Media Marketing
  • Course number: BSNS7474

Please note, if you have not already studied at Unitec you will need to supply supporting documentation such as a copy of your birth certificate or passport.

Moving to Te Pūkenga

Vocational education in Aotearoa (New Zealand) is changing to better meet the needs of learners like you.

As part of this transformational change, in 2023 Unitec will become fully part of Te Pūkenga, a national network delivering skills training in a wide range of locations throughout Aotearoa.

This means that while you are enrolling with Unitec now, from Semester 1, 2023 you will become a Te Pūkenga learner.

Te Pūkenga has the success and wellbeing of learners at its heart, and a review of all programmes is currently underway to help support this, including this programme. The aim is to make qualifications more portable, consistent and closely aligned with the needs of industry, and more in tune with where the world is headed.

The information contained here is correct at the time of publishing, but as the programme review is ongoing, the courses outlined may be liable to change over time.

Rest assured that we will notify you of any material changes to delivery that might impact what you study, where you study or the ways you learn.