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Marketing

Marketing is an exciting and dynamic career that balances creativity with good business sense. Our marketing programmes are designed to provide you with insights in marketing management, buyer behaviour and marketing communications.

Explore your options

Communicating the key attributes and benefits of a brand and selecting the right distribution channels to reach customers is crucial. Our marketing courses have been designed to launch you into a variety of marketing careers. Whether you are interested in brand management, digital marketing, market research, advertising or sales, we have you covered. You'll develop a sound knowledge of marketing practice and how to promote brands both online and offline.

Our expert lecturers will show you how to apply marketing theory to different industry contexts through marketing simulation games and working on projects for real organisations.  Our digital marketing courses offer sought after, industry relevant, certifications such as Google and Hubspot Certification. We offer cutting-edge skills in digital marketing including social media marketing, search engine optimisation (SEO), Google AdWords and Google Analytics.

To cap it off, in your final semester of study you get the chance to complete a marketing internship in an organisation and gain real work experience as a stepping stone towards your future career.

Upskill in Digital Marketing

If you are looking to upskill in digital marketing, you can take our specialised Digital Marketing courses in SEO, Social Media Marketing, and you can get Google Certified. These can be completed as part of your programme or by enrolling in a Certificate of Proficiency.

Programmes and study path

Start with a programme that suits your qualifications and/or experience, then progress to a level that achieves your goals.
PROGRAMME LEVEL DURATION CAREER OPTIONS START DATES
New Zealand Certificate in Study and Career Preparation (Level 3) 3 Full-time for 16 weeks or part-time options available Entry into further study at certificate or diploma level. February or July
Certificate of University Preparation (Level 4) 4 Full-time for 16 weeks Entry into degree-level study at universities, institutes of technology and polytechnics in New Zealand. February or July
New Zealand Certificate in Study and Career Preparation (Level 4) - Business and Communication 4 Full-time for 16 weeks or part-time options available. Entry into further study toward a career in media, communication, or business. February or July
Bachelor of Business (Marketing) 7 Full-time for three years or part-time options available AdWords specialist, Advertising specialist, Brand manager, Digital marketing executive, Marketing manager, Marketing specialist, Market researcher, SEO specialist, Social media executive February or July
Graduate Diploma in Business (Marketing) 7 Full-time for one year or part-time options available Marketing manager, Marketing consultant, Digital strategist February or July

Short courses

Start with a short course that suits your qualifications and/or experience, then progress to a level that achieves your goals.
Short courses   Description
Google Certified Course (Web-based Advertising and Analytics)   Expert preparation to help you successfully pass Google Analytics and Google AdWords certification tests and get practical experience conducting online advertising campaigns for actual businesses that will help launch your...
Search Engine Optimisation Course (SEO)   SEO and SEM still dominate marketing skills. Websites remain critical marketing tools for companies of all sizes, in virtually every industry and in every country, and so marketers with the...
Social Media Marketing Course   This project-based course explores tools, tactics and strategies of Social Media Marketing. Through weekly expert sessions, and blogging, you will examine a variety of social media channels and acquire the...
Inbound Marketing and Marketing Automation   Are you looking to get the right message to the right person at the right time? In this course we will cover the four primary actions (Attract, Convert, Close, Delight)...