COVID-19 update - what you need to know at traffic light levels

Open main menu Close main menu
Become Google Certified with Adwords and Google Analytics training at Unitec

Google Certified Course (Web-based Advertising and Analytics)

Expert preparation to help you successfully pass Google Analytics and Google Ads certification tests and get practical experience conducting online advertising campaigns for actual businesses that will help launch your career or amplify your company’s online visibility in this fiercely competitive online world.

Overview

Do you want your business to stand out from the crowd in this fiercely competitive online world?
Or are you looking to upskill and jumpstart your career in Digital Marketing?

Get Google certified!

The new Google Certified course is co-taught with experts from Google NZ, a first in New Zealand and only at Unitec.

Whether you are eager to increase your relevance in the job market or amplify your company’s online visibility, the Google Certified course is for you!

The Google Certified course is open to professionals from all disciplines.

Course Highlights

  • Expert preparation to help you successfully pass Google’s certification tests, a much sought after qualification that will help launch your career
  • Practical, hands on experience conducting online advertising campaigns for actual businesses
  • Learn how to effectively conduct relevant keyword research, link Google Analytics with advertising to analyse visitor behaviour, and develop landing pages that convert
  • Everyone will be competing in a New Zealand version of Google’s Online Marketing Challenge with the winning team getting an all expense paid trip to Google’s headquarters in Mountain View California

Topics include

  • Install and configure leading analytical tools, e.g. Google Analytics
  • Link analytics with on-line advertising, e.g. Google Analytics with Google Ads 
  • Set up and track online advertising
  • Analyse visitor behaviour
  • Landing pages Improvement techniques
  • Conduct relevant keyword research
  • Use of the basic Google Ads interface
  • Quality score
  • Structure of an ad campaign
  • Basics of ad copy writing
  • Relevant reports structure

Fees

The Google Certified course fee is approx. $844.20(Domestic only).

Please note this fee is inclusive of 15% GST and Student Services fee

Timetable

Check out the Google Certified (Web-based Advertising and Analytics) timetable information. 

If these times do not work for you, we do offer other digital marketing courses that run on other days. Check out the Social Media Marketing, Search Engine Optimisation Course (SEO) and Inbound Marketing and Automation courses for more details.

How to apply

New students

You can apply through our online Enrolment Portal. To guide you through the application process, we have created step-by-step guide - please make sure you read this before starting your application:

Apply for Google Certified

Unitec Students

If you are an existing Unitec student or are returning to Unitec after some time away, you will need to re-enrol. If you need assistance with your application, please see our help page or contact Student Central on 0800 10 95 10 or study@unitec.ac.nz.

Moving to Te Pūkenga

Vocational education in Aotearoa (New Zealand) is changing to better meet the needs of learners like you.

As part of this transformational change, in 2023 Unitec will become fully part of Te Pūkenga, a national network delivering skills training in a wide range of locations throughout Aotearoa.

This means that while you are enrolling with Unitec now, from Semester 1, 2023 you will become a Te Pūkenga learner.

Te Pūkenga has the success and wellbeing of learners at its heart, and a review of all programmes is currently underway to help support this, including this programme. The aim is to make qualifications more portable, consistent and closely aligned with the needs of industry, and more in tune with where the world is headed.

The information contained here is correct at the time of publishing, but as the programme review is ongoing, the courses outlined may be liable to change over time.

Rest assured that we will notify you of any material changes to delivery that might impact what you study, where you study or the ways you learn.