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Become a SEO guru with Unitec's 14-week short course - Apply today!

Search Engine Optimisation Course (SEO)

SEO and SEM still dominate marketing skills. Websites remain critical marketing tools for companies of all sizes, in virtually every industry and in every country, and so marketers with the search engine know-how to drive traffic are still in demand. Along with general “digital and online marketing” skills, SEO expertise is what companies want from their marketers more than any other skills.

Overview

Industry leaders HubSpot and LinkedIn joined forces to examine recruiting data and marketer profiles from 2013-2015 via LinkedIn’s own platform. They looked at factors such as skills listed on marketers’ profiles, skills recruiters were actually searching for, up and coming job titles, seniority, education, and more.
 
What they found was that Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) still dominate marketing skills. Websites remain critical marketing tools for companies of all sizes, in virtually every industry and in every country, and so marketers with the search engine know-how to drive traffic are still in demand. Along with general “digital and online marketing” skills, SEO expertise is what companies want from their marketers more than any other skills.
 

Course Highlights

This is the first SEO course to be taught as a credit bearing course at Tertiary level in Australasia. The course was developed and will be co-delivered with Pure SEO, New Zealand’s leading SEO company. pureseo logoStudents will learn the latest SEO theory and then get hands on experience putting it all into practice through keyword research, an SEO audit, and prepare a comprehensive SEO strategy for an actual business.

 Topics include

  • Keyword research
  • SEO Audit
  • On page and off page strategy
  • Local SEO
  • Copywriting for SEO success

Fees

The Search Engine Optimisation Course (SEO) course fee is approximately $835.20 (Domestic only).

Please note this fee is inclusive of 15% GST and Student Services fee

Timetable

Check out the Search Engine Optimisation (SEO) (BSNS7575) course information for timetable information.

If the day or time does not work for you, we offer Social Media MarketingGoogle Certified, and Inbound Marketing and Marketing Automation courses on different days.

How to apply

New students

You can apply through our online Enrolment Portal. To guide you through the application process, we have created step-by-step guide - please make sure you read this before starting your application:

Apply for Search Engine Optimisation (SEO)

Note:

  • Course name: Search Engine Optimisation (SEO)
  • Course number: BSNS7575
  • Class number: 2461 or 5538

Unitec Students

If you are an existing Unitec student or are returning to Unitec after some time away, you will need to re-enrol.

If you need assistance with your application, please see our help page or contact Student Central on 0800 10 95 10 or study@unitec.ac.nz.

Moving to Te Pūkenga

Vocational education in Aotearoa (New Zealand) is changing to better meet the needs of learners like you.

As part of this transformational change, in 2023 Unitec will become fully part of Te Pūkenga, a national network delivering skills training in a wide range of locations throughout Aotearoa.

This means that while you are enrolling with Unitec now, from Semester 1, 2023 you will become a Te Pūkenga learner.

Te Pūkenga has the success and wellbeing of learners at its heart, and a review of all programmes is currently underway to help support this, including this programme. The aim is to make qualifications more portable, consistent and closely aligned with the needs of industry, and more in tune with where the world is headed.

The information contained here is correct at the time of publishing, but as the programme review is ongoing, the courses outlined may be liable to change over time.

Rest assured that we will notify you of any material changes to delivery that might impact what you study, where you study or the ways you learn.