Overview
Our Search Engine Optimisation course covers the full SEO process, including keyword research, content optimisation, technical SEO, website audits, local and international SEO, analytics, off-page SEO and Generative Engine Optimisation (GEO). You’ll also explore how AI and emerging search experiences, including large language models (LLMs), are changing how people discover information online.
Developed with Pure SEO, a leading New Zealand SEO agency, the course combines academic learning with practical industry experience. Students learn how to approach SEO strategically, diagnose website issues, identify opportunities for growth, and make evidence-based recommendations.
Through practical workshops and assessments, you’ll use professional SEO tools to evaluate website performance, identify search opportunities and develop an SEO strategy for a business.
Ideal for marketers, business owners, digital professionals and students looking to build specialist SEO and digital marketing skills.
Course Highlights
The course includes hands-on experience with SEO industry tools such as Screaming Frog and Google Keyword Planner. Students also explore the ethical use of artificial intelligence and the emerging role of Generative Engine Optimisation in modern search strategies.
Topics include
- SEO fundamentals and search engines
- Artificial Intelligence and Generative Engine Optimisation (GEO)
- Keyword research and search intent
- Content creation and on-page optimisation
- Advanced Technical SEO with practical workshops
- Off-page SEO
- Analytics and conversion tracking
- Specialised search optimisation
- Industry practice
Fees
The Search Engine Optimisation Course (SEO) course fee is approximately $ 932.85 (Domestic only).
Please note this fee is inclusive of 15% GST and Student Services fee
Timetable
Check out the Search Engine Optimisation (SEO) (BSNS7575) course information for timetable information.
If the day or time does not work for you, we offer Social Media Marketing or Google Certified courses on different days.
How to apply
New students
You can apply through our online Enrolment Portal. To guide you through the application process, we have created a step-by-step guide – please make sure you read this before starting your application:
Apply for Search Engine Optimisation (SEO)
Note:
- Course name: Search Engine Optimisation (SEO)
- Course number: BSNS7575
- Class number: 6452
Unitec Students
If you are an existing Unitec student or are returning to Unitec after some time away, you will need to re-enrol.
If you need assistance with your application, please see our help page or contact Student Central on 0800 10 95 10 or study@unitec.ac.nz.
