Industry leaders HubSpot and LinkedIn joined forces to examine recruiting data and marketer profiles from 2013-2015 via LinkedIn’s own platform. They looked at factors such as skills listed on marketers’ profiles, skills recruiters were actually searching for, up and coming job titles, seniority, education, and more.
What they found was that Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) still dominate marketing skills. Websites remain critical marketing tools for companies of all sizes, in virtually every industry and in every country, and so marketers with the search engine know-how to drive traffic are still in demand. Along with general “digital and online marketing” skills, SEO expertise is what companies want from their marketers more than any other skills.

Course Highlights

This is the first SEO course to be taught as a credit bearing course at Tertiary level in Australasia. The course was developed and will be co-delivered with PureSEO, New Zealand’s leading SEO company. Students will learn the latest SEO theory and then get hands on experience putting it all into practice through keyword research, an SEO audit, and prepare a comprehensive SEO strategy for an actual business.

 Topics include

  • Keyword research
  • SEO Audit
  • On page and off page strategy
  • Local SEO
  • Copywriting for SEO success


The Search Engine Optimisation Course (SEO) course fee is approximately $804.


Check out the Search Engine Optimisation (SEO) (BSNS7575) course information for timetable information.

If the day or time does not work for you, we offer Social Media MarketingGoogle Certified, and Inbound Marketing and Marketing Automation courses on different days.

How to apply

New students

You can apply through our online Enrolment Portal. To guide you through the application process, we have created step-by-step guide - please make sure you read this before starting your application:

Apply for Search Engine Optimisation (SEO)


  • Course name: Search Engine Optimisation (SEO)
  • Course number: BSNS7575
  • Class number: 1244 or 5221

Unitec Students

If you are an existing Unitec student or are returning to Unitec after some time away, you will need to re-enrol.

If you need assistance with your application, please see our help page or contact Student Central on 0800 10 95 10 or study@unitec.ac.nz.