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Digital Marketing

The online world is fiercely competitive and constantly evolving. Study Digital Marketing at Unitec and you will be exposed to the latest trends in online marketing, relevant social media strategies, search engine optimisation (SEO) and Google Adwords and Analytics. Learn how to integrate digital marketing into overall marketing campaigns and strategy.  

Explore your options

Digital marketing involves integrating online tools into traditional methods, as well as creating and optimising content, advanced advertising objectives and measurement tactics. The digital world offers plenty of opportunity for graduates to plan marketing campaigns for a variety of businesses, construct social media programmes, analyse engagement and define and measure the success of marketing activities.

The Bachelor of Business (Marketing) has been developed and is taught by industry experts with the latest digital trends in mind. We bring in guest speakers relevant to the course topics, integrating real world applications as part of the learning process. Industry recognised certifications are integrated into the course assessments in order to keep students aware of what companies need to stay relevant in the market. This degree will help you to develop a sound knowledge of marketing practice and how to promote brands both online and offline. Whether you are interested in brand management, digital marketing, market research, advertising or sales, we have you covered.

Our short courses are 14 week intensive practical training for 4 key components to successful digital marketing. Check out the Social Media MarketingGoogle Certified, Search Engine Optimisation (SEO) and/or Inbound Marketing and Marketing Automation courses for more details.

Programmes and study path

Start with a programme that suits your qualifications and/or experience, then progress to a level that achieves your goals.
PROGRAMME LEVEL DURATION CAREER OPTIONS START DATES
Bachelor of Business (Marketing) 7 Full-time for three years or part-time options available AdWords specialist, Advertising specialist, Brand manager, Digital marketing executive, Marketing manager, Marketing specialist, Market researcher, SEO specialist, Social media executive February or July

Short courses

Start with a short course that suits your qualifications and/or experience, then progress to a level that achieves your goals.
Short courses DURATION  
Google Certified Course (Web-based Advertising and Analytics) 14 weeks Expert preparation to help you successfully pass Google Analytics and Google AdWords certification tests and get practical experience conducting online advertising campaigns for actual businesses that will help launch your...
Search Engine Optimisation Course (SEO) 14 weeks SEO and SEM still dominate marketing skills. Websites remain critical marketing tools for companies of all sizes, in virtually every industry and in every country, and so marketers with the...
Social Media Marketing Course 14 weeks This project-based course explores tools, tactics and strategies of Social Media Marketing. Through weekly expert sessions, and blogging, you will examine a variety of social media channels and acquire the...
Inbound Marketing and Marketing Automation 14 weeks Are you looking to get the right message to the right person at the right time? In this course we will cover the four primary actions (Attract, Convert, Close, Delight)...