B.A., 2004, Sociology, minor in Business, The Ohio State University, Columbus, OH, USA M.A., 2006, Sport Management, The Ohio State University, Columbus, OH, USA PhD., 2010, Sport Management, cognate in Sociology, The Ohio State University, Columbus, OH, USA
Sport Management Association of Australia and New Zealand (SMAANZ)
North American Society for Sport Management (NASSM)
Katie lectures in sport management as well as serving as a Programme Leader in Unitec's Department of Sport. She joined Unitec in July 2010 upon completion of her PhD in sport management at The Ohio State University, where she specialised in sport nostalgia. She continues to research new areas of sport consumer behaviour and teaching and learning.
She arrived at Unitec with a wealth of supplementary education and sporting experience, including a graduate teaching assistantship in sport management, a graduate assistantship overseeing several collegiate intramural sports teams and student employees, captaining the varsity synchronised swimming team, securing four collegiate synchronised swimming national championships, as well as serving as a voluntary varsity coach and team manager.
Outside of Unitec, Katie puts her tramping and camping gear to good use as she explores New Zealand. When she finds herself indoors, she spends much time refining her culinary skills.
Scott, O., Pegoraro, A., Beaton, A., Watkins, J., Bruffy, K., & Naylor, M. (2015). Social media strategies: Engaging with rugby union consumers. Sport Management Association of Australia and New Zealand, University of Tasmania, Hobart, Australia.
Scott, O., Bruffy, K., and Naylor, M. (2015). Managing Social Media in Sport. T. Byers, USA.
Ferkins, L., Shilbury, D., Meiklejohn, T., Karg, A., Rowe, K., & Bruffy, K. (2015). Sport governance design: Exploring issues and impacts of ownership changes in rugby union. European Association of Sport Management, Dublin, Ireland.
Bruffy, K., Scott, O., Naylor, M., and Beaton, A. (2014). Segmentation of a professional sport team's social media community. Sport Management Association of Australia and New Zealand, Deakin University, Melbourne, Australia.
Meiklejohn, T., and Bruffy, K. (2014). The convergence of sport marketing and sport development: Addressing declining participation in a changing environment. A case study of Auckland Cricket Association. Sport Management Association of Australia and New Zealand, Deakin University Melbourne, Australia.
Meiklejohn, T., Ferkins, L., Bruffy, K., Karg, A., Rowe, K., and Shilbury, D. (2014). Questions of commercial ownership in sport governance: The Super Rugby journey. Sport Management Association of Australia and New Zealand Conference, Melbourne, Australia.
Bruffy, K. C., Scott, O., and Naylor, M. (2013). A multi-stage exploration of social media strategy in professional sport: The case study of the New Zealand Breakers. Sport Management Association of Australia and New Zealand Conference, Dunedin.
Brown, L., Bruffy, K. C., Barnhill, C., and Czekanski, D. (2012). Sharing the doctoral experience: Using peer-to-peer relationships to enhance the doctoral student experience. North American Society for Sport Management Conference, Seattle, Washington, USA.
Bruffy, K. C., and Meiklejohn, T. (2011). Co-branding a mascot: The case study of the LG Northern Mystics Netball Franchise. Sport Management Association of Australia and New Zealand, 23rd-25th November, 2011, Melbourne, Australia, Melbourne Cricket Grounds.
Piggot-Irvine, E., Schwenger, B., Lynch, C., Service, J., Hetet, J., Bruffy, K., Hammond, K., Bade, M., and White, M. (2011). Making research REAL: How a group of staff are rigorously improving their practice via research. Unitec Research Symposium, Unitec, Mt. Albert, Auckland 20th October 2011.
Seifried, C., and Meyer, K. (2010). Nostalgia-related aspects of professional sport facilities: A facility audit of major league baseball and national football league strategies to evoke the past. International Journal of Sport Management, Recreation & Tourism, ISSN: 1791-874X-5c (Vol. 5).
Meyer, K., and Turner, B. (2008). Sport nostalgia: An investigation of the effects of evoked sport nostalgia on sport identification. North American Society for Sport Management, Toronto, Ontario, Canada.