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Mitra Etemaddar

Senior Lecturer
School of Applied Business

Publications

Etemaddar, M., & Kozak, M. (2025, September). Reframing place attachment as fluid and incomplete: A conceptual model of ProxyHome [Paper presentation]. 10th Advances in Tourism Marketing Conference (ATMC), Resilient Futures & Creative Placemaking, Heraklion, Crete, Greece.

Rees, P., & Etemaddar, M. (2023, December). Enhancing Social Media Engagement of Pacific Learners at Unitec-Te Pūkenga [Paper presentation]. Te Pukenga Pacific Research Symposium 2023, MIT- Auckland.

Gianelly, C., Etemaddar, M., & Su, S. (2023, December). Evolving Family Preferences: A Study of Airbnb Evaluations in New Zealand (2018-2023) [Paper presentation]. OPSITARA (Te Pūkenga Region 4) Research Symposium 2023, Invercargill.

Daniel, W., Etemaddar, M., & Simmons, G. (2023, December). How Kaon system affects family business in Solomon Island- Case study [Paper presentation]. Te Pukenga Pacific Research Symposium 2023, MIT- Auckland.

Willie, D., Etemaddar, M., & Simmons, G. (2023, December). Paper Title: Exploring Factors Influencing the Success and Failure of Rural Micro-enterprises in Choiseul Province, Solomon Islands [Paper presentation]. OPSITARA (Te Pūkenga Region 4) Research Symposium 2023, Invercargill.

Etemaddar, M., & Herbert, F. (2021, December). Coping with Covid19 pandemic- Exploring Not For Profit organisations (NFP) in New Zealand [Paper presentation]. 2021 MIT/Unitec Research Symposium - Rangahau Horonuku Hou - New Research Landscapes, Unitec.

Etemaddar, M. (2020, December). Digital Transformation among SMEs in New Zealand: Challenges and Opportunities [Paper presentation]. 2020 Unitec Research Symposium, Auckland.

Etemaddar, Mitra., & Airehrour, David. (2019). Ethnic migrants' mobile identity and its influence on their entrepreneurial path. Mobilities Research Symposium, Queenstown.

Mirzaei, Maryam., Vellore Ranganathan, Sanjeev., Kearns, Nick., Airehrour, David., & Etemaddar, Mitra. (2019). Investigating Challenges to SME Deployment of Operational Business Intelligence. UCC '19: IEEE/ACM 12th International Conference on Utility and Cloud Computing, Auckland, New Zealand.

Gray, B., Kirkwood, J., Etemaddar, M., & Monahan, E. (2018). Sustainable business models for community-based enterprises in Samoa and Tonga. Journal of Small Business & Entrepreneurship (Vol. 25(2)).

Gray, B., Kirkwood, J., Monahan, E., & Etemaddar, M. (2018). Internal factors influencing effective opportunity identification in a Tongan social enterprise. Journal of Small Business & Entrepreneurship (Vol. NA).

Etemaddar, M., Thyne, M., & Insch, A. (2018). A taste of home - choosing a destination wedding. Anatolia (Vol. 29(3)).