- Current students
School of Applied Business
MPhil (1st Class Hons) AUT, BBus Sci (Hons) (Marketing) UCT., CertHE Unitec
Marketing Association (NZ)
New Zealand Association of Co-opertaive Education - Board Memeber
Small Enterprise Association of Australia and New Zealand
Denisa joined Unitec in 2006 as a marketing lecturer. She has substantial marketing management experience and has held managerial positions for companies such as Unilever, Danone Int. and Healtheries New Zealand as well as run her own beverage business. For the last 10 years in addition to being a marketing lecturer Denisa has run the Industry Based Learning (IBL) internship course for the Bachelor of Business, GDBus and GDPA programmes. She is a board member of the New Zealand Association of Co-operative Education and has forged strong relationships with many industry partners for Unitec.
Denisa is also an active researcher in two discipline areas : Consumer Behaviour within the Retail Environment and Work Integrated Learning ( WIL) and has published her thesis work in the European Journal of Marketing.
Denisa believes in experiential learning and always ensures that students work on real industry projects in her classes.
Graduate supervision of completed theses/dissertations
Masters theses or dissertations
Masters theses or dissertations supervised by Denisa Hebblethwaite as Associate Supervisor
Zhang, Shaosong (2017). Factors that impact on the success of E-commerce for B2C SMEs in China (Master of Business)
Ayling, D., Hebblethwaite, D. E., & Kirkland, K. (2019). Back to the Future: Business workplace competencies revisited. K. E. Zegwaard and K. Hoskyn, Our place in the Future of Work: New Zealand Association of Co-operative Education 2019 Refereed Conference Proceedings.
Cant, M.C., Nel, P., Wiid, J.A., & Hebblethwaite, D. (2017). Empirical Results of the Awareness of Social Media and its Application by Academics in Teaching in New Zealand. Journal of Business & Retail Management Research (Vol. 12(1)).
Hebblethwaite, D. E. (2016). Are Students Acquiring the Skills, Competencies and Work Experience that Align with Industry Needs and Work-Integrated Learning Course Design? K. E. Zegwaard & K. Hoskyn, "Advocacy, Collaboration, Engagement". The 19th New Zealand Association for Cooperative Education (NZACE), Takapuna, New Zealand.
de Jager, J.W., Jan, M. T., & Hebblethwaite, D.E. (2015). Are Higher Education Institutions Delivering Customer Satisfaction? 29th Annual Conference of the Australian and New Zealand Academy of Management, Managing for Peak Performance.
Hebblethwaite, D., Parsons, A. G., and Wilkinson, H. (2014). Discontinuations. Where is my milk? They DID WHAT to my cereal? I have to buy this brand of chips now? Invited Presentation, AUT: Auckland.
Hebblethwaite, D.E., Parsons, A.G., and Wilkinson, H. (2014). They did What to My Cereal? Discontinuation through Re-branding. Australian and New Zealand Marketing Academy Conference. Brisbane, Australia. 1-3 December, Brisbane Australia.
Emerson, A.W., Gunaratne, K.A., Hebblethwaite, D., and Paulose, A. (2011). Exploring the Drivers of Entrepreneurship in Indian Migrants to New Zealand. An enquiry into the personal, labour market and economic factors prompting entrepreneurial behaviours. ANZMAC conference proceedings, ISBN: 978-0-646-56330-5.
Ayling, D., and Hebblethwaite, D. (2011). Facebook: From offline to online communities of practice in practice-based leaning. K.E. Zegwaard (Ed.), Proceedings of the New Zealand Association for Co-operative Education 2011 Conference, Napier.
Parsons, A., Stevenson, N., Kennedy, A.-M., and Hebblethwaite, D. (2011). Effects of Price and Alcohol Content on Purchase Behaviour: An Analysis of Australian and New Zealand Youth Drinking. ANZMAC conference proceedings, ISBN: 978 - 0-646-56330-5.
Hebblethwaite, D. (2010). Effective Teaching Strategies in the Culturally Diverse Classroom. Interdisciplinary journal of contemporary research in business (Vol. 2 (8)).
Maritz, P., and Hebblethwaite, D. (2006). Relationship marketing as a service quality tool in small to medium enterprises. Proceedings of the International Council for Small Business World ConferenceICSB/SEAANZ World Conference (Vol. CD Rom).
Bhat, R., and Hebblethwaite, D. (2006). Effective teaching strategies directed at the culturally diverse NZDipBus students, for business success. New Zealand Applied Business Education Conference 2006.