Develop a sound understanding of marketing in just one year, with the potential to open many doors for your career. The marketing role in a business is vital to convey value to potential and existing customers. And the role of a marketer is necessary to get that message to the intended audience.
Level
7
Credits
120 (1.0 EFTS)
Campus
Mt Albert
Start dates
February or July
Duration
Full-time for one year or part-time options available
This programme provides a solid base of knowledge around brand management, digital marketing, advertising, business analytics and consumer behaviour. Learn how to help an organisation achieve its marketing goals using strategies and applied digital marketing. The Graduate Diploma in Business (Marketing) is ideal if you already have a degree in another field of study or have significant business experience and want a formal qualification.
Highlights
Industry Based Learning (IBL) - in the second semester of study, students are offered the opportunity to gain work experience in a real organisation
Relevant within a variety of organisations, including profit, not-for-profit and public sector organisations, with a focus on small to medium enterprises.
Customised based your own experience, incorporating industry certifications where applicable
A mix of on-campus classes, online support and self-directed study
Small class structure
Options for further business study: this programme is a good preparation if you want to move into Unitec's Master of Business or another postgraduate business programme.
Admission requirements
Domestic students
Academic requirements
You must have completed the following:
A recognised degree, a professional qualification in a relevant discipline or the ability to demonstrate competencies equivalent to the above
A minimum of 8 credits at NCEA Level 2 in English (4 in reading, 4 in writing)
And meet one of the English entry requirements;
A minimum of 12 credits at NCEA Level 2 English. or
If you don’t meet the academic criteria, our Bridging Education Programmes can help you qualify. Apply online, and we’ll discuss your next steps.
If you don’t meet the above criteria, special or discretionary admission may apply; your eligibility will be determined at the interview.
If you're seeking entry based on work experience, you will be required to demonstrate, in a written application, CV and attestation from suitable referees, that you have substantial professional experience in activities related to this programme, and/or be able to demonstrate equivalent competencies.
If English is not your first language, you will also need at least one of the following qualifications:
Evidence of an IELTS (Academic) band score of at least 5.5 with no band score lower than 5
Pearson Test of English (Academic): 50 with no score lower than 50
University Entrance Literacy: 8 credits at Level 2 or higher in English or Te Reo Māori (a minimum of 4 credits must be in Reading and a minimum of 4 credits must be in Writing);
If you're seeking entry based on work experience, you will be required to demonstrate, in a written application, CV and attestation from suitable referees, that you have substantial professional experience in activities related to this programme, and/or be able to demonstrate equivalent competencies.
For more details on the courses, please click on the course names below. Please note that our systems are updating with new course timetable information for 2026; please check back again soon.
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Compulsory Course ID:013711 - 5003 - Business Functions
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Elective Course ID:012269 - 7474 - Social Media Marketing
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The aim of this course is to develop knowledge, skills, and competencies relevant to the core business functions of accounting, operations, human resource management, marketing and sales.
This course introduces the foundations of digital marketing with the goal of providing students with hands-on experience in developing a digital presence that supports the organisation’s marketing strategy.
To provide students with the opportunity to integrate their learning across their programme of study and to apply theoretical and practical business skills to an approved project and work objectives in industry. To critically reflect upon the processes undertaken in completing the project and work objectives so as to inform their future personal and professional development.
The course examines social media as a contemporary marketing practice, to provide students with knowledge and skills necessary for developing and monitoring strategies connected to an organisation’s overall business goals.
