Courses and timetables
For more details on the courses including timetables, please click on the course names below.
Debug
program code:BBS - MARKETING
Compulsory Course ID:013709 - 5001 - Organisations in an Aotearoa New Zealand Context
Course count:24
Compulsory Course ID:013710 - 5002 - Business Environments
Course count:24
Compulsory Course ID:013711 - 5003 - Business Functions
Course count:24
Compulsory Course ID:013712 - 5004 - Change and Innovation
Course count:24
Compulsory Course ID:013737 - 5401 - Introduction to Leadership
Course count:6
Compulsory Course ID:013738 - 5402 - Operations Management and Compliance
Course count:6
Compulsory Course ID:013739 - 5403 - Business Planning
Course count:6
Compulsory Course ID:013740 - 5404 - Managing Projects
Course count:6
Compulsory Course ID:012082 - 6100 - Marketing Management
Course count:6
Compulsory Course ID:012268 - 6363 - Digital Marketing
Course count:6
Compulsory Course ID:010154 - 6371 - Research Practice
Course count:0
Compulsory Course ID:010155 - 6372 - Buyer Behaviour
Course count:2
Compulsory Course ID:013326 - 7030 - Internship Based Learning
Course count:24
Compulsory Course ID:012167 - 7100 - Advanced Marketing
Course count:6
Compulsory Course ID:012168 - 7162 - Business Analytics
Course count:6
Compulsory Course ID:010159 - 7340 - Organisational Strategies
Course count:6
SELECT DISTINCT (course.CATALOG_NBR),ACAD_PROG,ACAD_PLAN,course.CRSE_ID,DESCRLONG,course.SUBJECT,AIM,NQF_LEVEL,NQF_CREDIT,CATALOG_NBR,PREREQS,MANDANTORY_CRS,FULL_YEAR FROM PS_UTC_IR_CRSE_VW AS course WHERE ACAD_PROG = "BBS" AND SUBJECT = "BSNS" AND (ACAD_PLAN = "MARKETING" OR ACAD_PLAN = "") AND MANDANTORY_CRS = "N" AND FULL_YEAR = "N" ORDER BY NQF_LEVEL,course.SUBJECT,course.CATALOG_NBR;
Elective Course ID:010143 - 5350 - Introduction to Operations Management
Course count:0
Elective Course ID:012083 - 6162 - Managing Projects
Course count:0
Elective Course ID:010147 - 6341 - Talent Development and Management
Course count:1
Elective Course ID:010148 - 6342 - Organisational Behaviour
Course count:2
Elective Course ID:010150 - 6350 - Operations Management
Course count:6
Elective Course ID:010152 - 6352 - Supply Chain Management
Course count:6
Elective Course ID:011788 - 7110 - Google Certified (Web-based Advertising and Analytics)
Course count:1
Elective Course ID:010160 - 7348 - Negotiated Study Human Resource Management
Course count:0
Elective Course ID:010164 - 7350 - Applied Operations Management
Course count:6
Elective Course ID:010166 - 7358 - Negotiated Study Operations Management
Course count:0
Elective Course ID:010168 - 7360 - International Business
Course count:0
Elective Course ID:010171 - 7373 - Applied Digital Marketing
Course count:0
Elective Course ID:010172 - 7388 - Negotiated Study Marketing
Course count:0
Elective Course ID:012269 - 7474 - Social Media Marketing
Course count:6
Elective Course ID:012270 - 7575 - Search Engine Optimisation (SEO)
Course count:2
Elective Course ID:010542 - 7730 - Sustainability in Business
Course count:0
Compulsory first Course array:5
$compulsory courses array - array(15) {
[0]=>
array(8) {
["level"]=>
string(1) "5"
["crse_id"]=>
string(6) "013709"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "5001"
["description"]=>
string(48) "Organisations in an Aotearoa New Zealand Context"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(166) "The aim of this course is to develop the knowledge, skills, and competencies to analyse organisations and engage with stakeholders in an Aotearoa New Zealand context."
["prereqs"]=>
string(98) "Students must be admitted to the Bachelor of Business (Level 7) programme to enrol in this course."
}
[1]=>
array(8) {
["level"]=>
string(1) "5"
["crse_id"]=>
string(6) "013710"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "5002"
["description"]=>
string(21) "Business Environments"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(159) "The aim of this course is to develop the knowledge, skills, and competencies to analyse and manage the impact of environmental influences on a business entity."
["prereqs"]=>
string(98) "Students must be admitted to the Bachelor of Business (Level 7) programme to enrol in this course."
}
[2]=>
array(8) {
["level"]=>
string(1) "5"
["crse_id"]=>
string(6) "013711"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "5003"
["description"]=>
string(18) "Business Functions"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(187) "The aim of this course is to develop knowledge, skills, and competencies relevant to the core business functions of accounting, operations, human resource management, marketing and sales."
["prereqs"]=>
string(144) "Students must be admitted to the Bachelor of Business (Level 7) programme or the Graduate Diploma in Business programme to enrol in this course."
}
[3]=>
array(8) {
["level"]=>
string(1) "5"
["crse_id"]=>
string(6) "013712"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "5004"
["description"]=>
string(21) "Change and Innovation"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(131) "The aim of this course is to develop the knowledge, skills, and competencies to contribute to organisational change and innovation."
["prereqs"]=>
string(98) "Students must be admitted to the Bachelor of Business (Level 7) programme to enrol in this course."
}
[4]=>
array(8) {
["level"]=>
string(1) "5"
["crse_id"]=>
string(6) "013737"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "5401"
["description"]=>
string(26) "Introduction to Leadership"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(195) "The aim of this course is to develop the knowledge, skills, and competencies to analyse and identify effective leadership approaches that promote positive workplace culture, diversity and change."
["prereqs"]=>
string(98) "Students must be admitted to the Bachelor of Business (Level 7) programme to enrol in this course."
}
[5]=>
array(8) {
["level"]=>
string(1) "5"
["crse_id"]=>
string(6) "013738"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "5402"
["description"]=>
string(36) "Operations Management and Compliance"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(198) "The aim of this course is to develop the knowledge, skills, and competencies to evaluate operational issues and challenges and apply operational techniques for continuous improvement and compliance."
["prereqs"]=>
string(98) "Students must be admitted to the Bachelor of Business (Level 7) programme to enrol in this course."
}
[6]=>
array(8) {
["level"]=>
string(1) "5"
["crse_id"]=>
string(6) "013739"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "5403"
["description"]=>
string(17) "Business Planning"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(171) "The aim of this course is to develop the knowledge, skills, and competencies to engage in business planning and develop strategies that improve organisational performance."
["prereqs"]=>
string(98) "Students must be admitted to the Bachelor of Business (Level 7) programme to enrol in this course."
}
[7]=>
array(8) {
["level"]=>
string(1) "5"
["crse_id"]=>
string(6) "013740"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "5404"
["description"]=>
string(17) "Managing Projects"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(131) "The aim of this course is to develop the knowledge, skills, and competencies to effectively manage projects and lead project teams."
["prereqs"]=>
string(98) "Students must be admitted to the Bachelor of Business (Level 7) programme to enrol in this course."
}
[8]=>
array(8) {
["level"]=>
string(1) "6"
["crse_id"]=>
string(6) "012082"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "6100"
["description"]=>
string(20) "Marketing Management"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(126) "To enable students to understand the concepts, principles and practices of effective marketing management for an organisation."
["prereqs"]=>
string(253) "Students must be admitted to the Bach Business or the GDip in Business to enrol in this course. Pre-requisites: BBus: (BEBP5705, BEBP5706, BEBP5707 & BEBP5708) or (BSNS5401, BSNS5402, BSNS5403 & BSNS5404). For GDB: Relevant Academic Authority Approval."
}
[9]=>
array(8) {
["level"]=>
string(1) "6"
["crse_id"]=>
string(6) "012268"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "6363"
["description"]=>
string(17) "Digital Marketing"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(212) "This course introduces the foundations of digital marketing with the goal of providing students with hands-on experience in developing a digital presence that supports the organisation’s marketing strategy."
["prereqs"]=>
string(0) ""
}
[10]=>
array(8) {
["level"]=>
string(1) "6"
["crse_id"]=>
string(6) "010155"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "6372"
["description"]=>
string(15) "Buyer Behaviour"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(188) "To enable students to critically evaluate the issues and processes related to the major psychological and sociological elements which influence both individual and group buying behaviours."
["prereqs"]=>
string(251) "Students must be admitted to Bach of Bus or GDip in Bus to enrol in this course. Pre-reqs: BBus: (BEBP5705, BEBP5706, BEBP5707 & BEBP5708) or (BSNS5401, BSNS5402, BSNS5403 & BSNS5404). GDB: BSNS5340 or APMG5340 or BSNS5400. Restriction: GDB: APMG6372."
}
[11]=>
array(8) {
["level"]=>
string(1) "7"
["crse_id"]=>
string(6) "013326"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "7030"
["description"]=>
string(25) "Internship Based Learning"
["credit"]=>
string(4) "30.0"
["aim"]=>
string(377) "To provide students with the opportunity to integrate their learning across their programme of study and to apply theoretical and practical business skills to an approved project and work objectives in industry. To critically reflect upon the processes undertaken in completing the project and work objectives so as to inform their future personal and professional development."
["prereqs"]=>
string(253) "Students must be admitted to the Bachelor of Business or the Graduate Diploma in Professional Accountancy to enrol in this course. Pre-reqs: BBus: 285 credits in student’s intended major; GDPA: 45 Level 7 GDPA credits. Restriction: GDPA: BSNS7015."
}
[12]=>
array(8) {
["level"]=>
string(1) "7"
["crse_id"]=>
string(6) "012167"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "7100"
["description"]=>
string(18) "Advanced Marketing"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(95) "To enable students to critically evaluate and develop a marketing strategy for an organisation."
["prereqs"]=>
string(216) "Students must be admitted to the Bach of Business or the GDiploma in Business or the Bach of Applied Technology to enrol in this course. Pre-reqs: BBus: BSNS6100 & BSNS6372. GDB: Relevant Academic Authority Approval."
}
[13]=>
array(8) {
["level"]=>
string(1) "7"
["crse_id"]=>
string(6) "012168"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "7162"
["description"]=>
string(18) "Business Analytics"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(103) "To enable students to analyse and apply business information to support organisational decision making."
["prereqs"]=>
string(254) "Students must be admitted to the Bach Business, GDip Business, GDip & GCert Professional Accountancy to enrol in this course. Pre-reqs: BBus: 45 credits @ Level 6 or above. GDBus (HR Mgt, Ops Mgt, Mktg), GDPA & GCPA: Relevant Academic Authority Approval."
}
[14]=>
array(8) {
["level"]=>
string(1) "7"
["crse_id"]=>
string(6) "010159"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "7340"
["description"]=>
string(25) "Organisational Strategies"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(118) "To enable students to participate in the development of corporate and functional strategies using market intelligence."
["prereqs"]=>
string(232) "Students must be admitted to the BBus or GDipBus or BCreative Enterprise or GDipCreative Enterprise or BApplied Tech to enrol in this course. Pre-reqs: BBus: 45 Credits at Level 6 or above. GDB: Relevant Academic Authority Approval."
}
}
Elective first Course array:6
$elective courses array - array(8) {
[0]=>
array(8) {
["level"]=>
string(1) "6"
["crse_id"]=>
string(6) "010147"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "6341"
["description"]=>
string(33) "Talent Development and Management"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(142) "To develop employee knowledge, skills and ability (KSA) talent requirements that align with the future needs of the employee and organisation."
["prereqs"]=>
string(254) "Students must be admitted to the Bach Business or GDip Business or Bach Applied Technology to enrol in this course. Pre-reqs: BBus: (BEBP5705, BEBP5706, BEBP5707 & BEBP5708) or (BSNS5401, BSNS5402, BSNS5403 & BSNS5404). GDBus: Relevant Academic Approval."
}
[1]=>
array(8) {
["level"]=>
string(1) "6"
["crse_id"]=>
string(6) "010148"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "6342"
["description"]=>
string(24) "Organisational Behaviour"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(141) "To develop students’ ability to critically assess the impact that individuals and groups/teams have on behaviours within organisations."
["prereqs"]=>
string(239) "Students must be admitted to Bach of Business or GDip in Business to enrol in this course. Pre-reqs: BBus: (BEBP5705, BEBP5706, BEBP5707 & BEBP5708) or (BSNS5401, BSNS5402, BSNS5403 & BSNS5404). GDBus: Relevant Academic Authority Approval."
}
[2]=>
array(8) {
["level"]=>
string(1) "6"
["crse_id"]=>
string(6) "010150"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "6350"
["description"]=>
string(21) "Operations Management"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(93) "To conduct, and communicate the results of Business Process Improvement (BPI) investigations."
["prereqs"]=>
string(240) "Students must be admitted to the BBus, GDBus, Bach/GDCreatEnt or BAppTec to enrol in this course. Pre-reqs: BBus: (BEBP5705 & 5706 & 5707 & 5708) or (BSNS5401 & 5402 & 5403 & 5404). GDB: Relevant Academic Approval. Restrictn: BAT: ACTY5200."
}
[3]=>
array(8) {
["level"]=>
string(1) "6"
["crse_id"]=>
string(6) "010152"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "6352"
["description"]=>
string(23) "Supply Chain Management"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(140) "To manage efficient, effective and sustainable supply chain processes and procedures incorporating inventory control strategies and systems."
["prereqs"]=>
string(226) "Students must be admitted to BBus, GDipBus or BAppTech to enrol in this course. Pre-reqs: BBus: (BEBP5705, BEBP5706, BEBP5707 & BEBP5708) or (BSNS5401, BSNS5402, BSNS5403 & BSNS5404). GDB: Relevant Academic Authority Approval."
}
[4]=>
array(8) {
["level"]=>
string(1) "7"
["crse_id"]=>
string(6) "011788"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "7110"
["description"]=>
string(54) "Google Certified (Web-based Advertising and Analytics)"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(88) "For students to gain practical experience in web based analytics and on-line advertising"
["prereqs"]=>
string(0) ""
}
[5]=>
array(8) {
["level"]=>
string(1) "7"
["crse_id"]=>
string(6) "010164"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "7350"
["description"]=>
string(29) "Applied Operations Management"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(129) "To enable students to participate effectively in the investigation of an operations-related programme for improvement and change."
["prereqs"]=>
string(213) "Students must be admitted to BBus, GDip Bus, BCreative Enterprise, GDip Creative Enterprise or BApplied Tech to enrol in this course. Pre-reqs: BBus: BSNS6350 & BSNS6352. GDB: Relevant Academic Authority Approval."
}
[6]=>
array(8) {
["level"]=>
string(1) "7"
["crse_id"]=>
string(6) "012269"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "7474"
["description"]=>
string(22) "Social Media Marketing"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(228) "The course examines social media as a contemporary marketing practice, to provide students with knowledge and skills necessary for developing and monitoring strategies connected to an organisation’s overall business goals."
["prereqs"]=>
string(0) ""
}
[7]=>
array(8) {
["level"]=>
string(1) "7"
["crse_id"]=>
string(6) "012270"
["subject"]=>
string(4) "BSNS"
["catalog_nbr"]=>
string(4) "7575"
["description"]=>
string(32) "Search Engine Optimisation (SEO)"
["credit"]=>
string(4) "15.0"
["aim"]=>
string(105) "Students will gain knowledge and practical experience in Search Engine Optimisation (SEO) best practices."
["prereqs"]=>
string(0) ""
}
}
| Courses |
Credits |
Aim |
|
Organisations in an Aotearoa New Zealand Context(BSNS5001)
|
15.0 credits (0.125 EFTS) |
The aim of this course is to develop the knowledge, skills, and competencies to analyse organisations and engage with stakeholders in an Aotearoa New Zealand context. |
|
Business Environments(BSNS5002)
|
15.0 credits (0.125 EFTS) |
The aim of this course is to develop the knowledge, skills, and competencies to analyse and manage the impact of environmental influences on a business entity. |
|
Business Functions(BSNS5003)
|
15.0 credits (0.125 EFTS) |
The aim of this course is to develop knowledge, skills, and competencies relevant to the core business functions of accounting, operations, human resource management, marketing and sales. |
|
Change and Innovation(BSNS5004)
|
15.0 credits (0.125 EFTS) |
The aim of this course is to develop the knowledge, skills, and competencies to contribute to organisational change and innovation. |
|
Introduction to Leadership(BSNS5401)
|
15.0 credits (0.125 EFTS) |
The aim of this course is to develop the knowledge, skills, and competencies to analyse and identify effective leadership approaches that promote positive workplace culture, diversity and change. |
|
Operations Management and Compliance(BSNS5402)
|
15.0 credits (0.125 EFTS) |
The aim of this course is to develop the knowledge, skills, and competencies to evaluate operational issues and challenges and apply operational techniques for continuous improvement and compliance. |
|
Business Planning(BSNS5403)
|
15.0 credits (0.125 EFTS) |
The aim of this course is to develop the knowledge, skills, and competencies to engage in business planning and develop strategies that improve organisational performance. |
|
Managing Projects(BSNS5404)
|
15.0 credits (0.125 EFTS) |
The aim of this course is to develop the knowledge, skills, and competencies to effectively manage projects and lead project teams. |
| Courses |
Credits |
Aim |
|
Marketing Management(BSNS6100)
|
15.0 credits (0.125 EFTS) |
To enable students to understand the concepts, principles and practices of effective marketing management for an organisation. |
|
Digital Marketing(BSNS6363)
|
15.0 credits (0.125 EFTS) |
This course introduces the foundations of digital marketing with the goal of providing students with hands-on experience in developing a digital presence that supports the organisation’s marketing strategy. |
|
Buyer Behaviour(BSNS6372)
|
15.0 credits (0.125 EFTS) |
To enable students to critically evaluate the issues and processes related to the major psychological and sociological elements which influence both individual and group buying behaviours. |
| Courses |
Credits |
Aim |
|
Internship Based Learning(BSNS7030)
|
30.0 credits (0.250 EFTS) |
To provide students with the opportunity to integrate their learning across their programme of study and to apply theoretical and practical business skills to an approved project and work objectives in industry. To critically reflect upon the processes undertaken in completing the project and work objectives so as to inform their future personal and professional development. |
|
Advanced Marketing(BSNS7100)
|
15.0 credits (0.125 EFTS) |
To enable students to critically evaluate and develop a marketing strategy for an organisation. |
|
Business Analytics(BSNS7162)
|
15.0 credits (0.125 EFTS) |
To enable students to analyse and apply business information to support organisational decision making. |
|
Organisational Strategies(BSNS7340)
|
15.0 credits (0.125 EFTS) |
To enable students to participate in the development of corporate and functional strategies using market intelligence. |
| Courses |
Credits |
Aim |
|
Talent Development and Management(BSNS6341)
|
15.0 credits (0.125 EFTS) |
To develop employee knowledge, skills and ability (KSA) talent requirements that align with the future needs of the employee and organisation. |
|
Organisational Behaviour(BSNS6342)
|
15.0 credits (0.125 EFTS) |
To develop students’ ability to critically assess the impact that individuals and groups/teams have on behaviours within organisations. |
|
Operations Management(BSNS6350)
|
15.0 credits (0.125 EFTS) |
To conduct, and communicate the results of Business Process Improvement (BPI) investigations. |
|
Supply Chain Management(BSNS6352)
|
15.0 credits (0.125 EFTS) |
To manage efficient, effective and sustainable supply chain processes and procedures incorporating inventory control strategies and systems. |
