Programme overview
Unlock the skills needed to understand consumer behaviour and create impactful marketing strategies. The Bachelor of Business (Marketing) equips you with the tools to identify consumer needs, design effective marketing plans, and gain real-world insights through Industry-Based Learning, where you'll work on projects for organisations aligned with your specialisation.
With input from national and international business leaders, this programme ensures you learn industry-relevant skills from experts.
Programme Highlights
- Industry-Based Learning (IBL): Gain work experience during your final year by working on real projects in an organisation aligned with your specialisation. During your internship, you’ll work on a project directly related to your specialisation. This provides the opportunity to implement what you have learnt throughout your study.
- Digital Marketing Certifications: Earn professional certifications in Google AdWords, Google Analytics, and HubSpot Inbound Marketing.
- Marketing Simulation Games: Participate in simulations that provide insights into strategic marketing and business decisions.
- Real Business Experience: Work on real-world case studies and create marketing campaigns for New Zealand organisations as part of your coursework.
Digital Marketing
In today’s digital world, a focus on Digital Marketing is essential.
You’ll gain practical skills in:
- Search Engine Optimisation (SEO)
- Google AdWords
- Facebook Advertising and PPC campaigns
- Inbound and Social Media Marketing
In addition, you’ll explore digital metrics, legislation, and codes of practice, preparing you to help brands communicate effectively and legally with their target audiences across digital platforms.
>> Download a copy of the Bachelor of Business (Marketing) study plan here.
Programme structure
The Bachelor of Business (Marketing) is a 3-year full-time (duration for part-time study will vary), 360-credit programme. Please read the study plan carefully for the programme specific requirements, required credits at each level, and to see which courses are compulsory or elective courses.
Study a Double Major
Boost your career prospects with a double major. This option allows you to broaden your knowledge and skills, making you more versatile in the job market. You can choose a double major in Marketing and Management with the Bachelor of Business.
Admission requirements
What you will need to study this programme.
Domestic students
International students
Academic requirements
Applicants must be at least 16 years of age when they begin their studies, and they should meet the country-specific admission requirement,
And English entry requirements;
If English is not your first language, you will also need at least one of the following qualifications:
- An equivalent of IELTS (Academic) with minimum band scores of 6.0 with no individual band lower than 5.5 from one test taken in the preceding two years,; or
- Evidence of English language proficiency as outlined in the NZQA Rules on the Unitec English Language Requirements for International Students Web-page.; or
- University Entrance Literacy: 8 credits at Level 2 or above in English or Māori (4 in Reading, 4 in Writing); or
If you do not meet the English criteria above, we have a range of English Language programmes available, depending on your current level of ability.
Don’t meet these Academic requirements?
- If you don’t meet the academic criteria, our Bridging Education Programmes can help you qualify. Apply online, and we’ll discuss your next steps.
- If you don’t meet the above criteria, special or discretionary admission may apply; your eligibility will be determined at the interview.
For more information, download the programme regulations (PDF 611 KB)
Courses and timetables
For more details on the courses including timetables, please click on the course names below.
| Courses | Credits | Aim |
|---|---|---|
| Organisations in an Aotearoa New Zealand Context (BSNS5001) | 15.0 credits (0.125 EFTS) | The aim of this course is to develop the knowledge, skills, and competencies to analyse organisations and engage with stakeholders in an Aotearoa New Zealand context. |
| Business Environments (BSNS5002) | 15.0 credits (0.125 EFTS) | The aim of this course is to develop the knowledge, skills, and competencies to analyse and manage the impact of environmental influences on a business entity. |
| Business Functions (BSNS5003) | 15.0 credits (0.125 EFTS) | The aim of this course is to develop knowledge, skills, and competencies relevant to the core business functions of accounting, operations, human resource management, marketing and sales. |
| Change and Innovation (BSNS5004) | 15.0 credits (0.125 EFTS) | The aim of this course is to develop the knowledge, skills, and competencies to contribute to organisational change and innovation. |
| Introduction to Leadership (BSNS5401) | 15.0 credits (0.125 EFTS) | The aim of this course is to develop the knowledge, skills, and competencies to analyse and identify effective leadership approaches that promote positive workplace culture, diversity and change. |
| Operations Management and Compliance (BSNS5402) | 15.0 credits (0.125 EFTS) | The aim of this course is to develop the knowledge, skills, and competencies to evaluate operational issues and challenges and apply operational techniques for continuous improvement and compliance. |
| Business Planning (BSNS5403) | 15.0 credits (0.125 EFTS) | The aim of this course is to develop the knowledge, skills, and competencies to engage in business planning and develop strategies that improve organisational performance. |
| Managing Projects (BSNS5404) | 15.0 credits (0.125 EFTS) | The aim of this course is to develop the knowledge, skills, and competencies to effectively manage projects and lead project teams. |
