This course will enable students to use and analyse web data to optimize digital marketing and to support organisational decision making. Students will also achieve Industry Certification in Web Analytics.
Pre-requisites / Co-requisites:
Students must be admitted to the Master of Applied Business or the Postgraduate Diploma in Applied Business or the Postgraduate Certificate in Applied Business or the Master of Business or the Postgraduate Diploma in Business to enrol in this course.
Choose your class for this course from the option(s) below. You will need to attend all the sessions in that class to complete the course. Where more than one class number is shown, choose one of them and attend all sessions within that class number. (Note: If a class is held in different locations at the same time, you only need to attend all the sessions in one of the locations.)