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Communications Studies

Master of Applied Business

Ready to take the business world by storm? Advance your knowledge and skills, and progress your career, by learning what it takes to perform – and excel – in higher-paid, leadership and management positions. Choose from a range of highly relevant and in-demand specialisations including Business Analytics, Digital Marketing, Advanced HR, Leadership or Supply Chain & Logistics. 

Level
9
Credits
180 (1.5 EFTS)
Campus
Mt Albert
Start dates
February or July
Duration
Full-time for 18 months. Part-time options available.

Programme overview

Now, more than ever, organisations are faced with unprecedented challenges and new opportunities. If businesses are to remain profitable and at the top of their game, they need a contemporary workforce that can negotiate change and disruption with agility and resilience.

This Master’s programme has been designed to enable recent business graduates (or those with relevant work experience) to gain highly specialised knowledge and contemporary skills in their chosen area of specialisation.

When you graduate, you’ll be ready to enter the local and international workforce in a wide range of leadership and management positions, or further your existing career as a capable and responsible business professional.

Highlights

  • Acquire and update your business capabilities. No prior experience in business is required.
  • Applied learning. Utilise case studies and projects to apply theory and skills to real-world situations.
  • Blended course delivery. Learn in a variety of different ways from facilitated workshops and interactive lectures to online learning, presentations and discussions, and self-directed learning.
  • Boost your earning potential. New skills and technical knowledge will allow you to move up the ranks within an organisation.
  • Do an internship (elective course). Undertake a workplace project relevant to your specialisation.
  • Flexible timetable. Week evening and weekend classes with online delivery options to support your learning.
  • Industry connections. Benefit from applied learning and collaborate with industry stakeholders in addition to the necessary theoretical learning.
  • Progress your knowledge and skills. Develop the business acumen and strategic skills you need to perform well at the highest levels within an organisation.
  • Research project. Undertake research in an area of business that interests you. Research supervisors are highly qualified staff with strong links to the business community.
  • Small classes. Facilitated by expert lecturers with strong industry connections and experience.

Programme structure

The Master of Applied Business (MAB) is an 18-month, 180-credit programme studied over 3 semesters with a focus on real-world learning informed by contemporary business research.

The programme is made up of 4 core compulsory courses at Level 8, 3 specialisation courses at Level 8, 2 elective courses at Level 8 and a 45-credit research project at Level 9.

The core compulsory courses explore fundamental aspects of business and management including Strategic IQ, Design Thinking for Business, Digital Transformation and Business Research Methods.

The elective courses give you a chance to develop advanced knowledge and skills in a different area of interest that will complement your studies. Elective courses can be selected from any of the specialisations listed below, other than your chosen specialisation.  

Specialisations

Our specialisations reflect current industry practice and areas of high demand for employment and include:

Business Analytics

When leveraged effectively, business analytics can be used to solve business problems, predict market trends, and increase efficiency, productivity, and revenue. In this specialisation, you’ll be introduced to the fundamental principles of data science and the techniques and tools of managing and using data in decision-making. You’ll gain an in-depth understanding of concepts, procedures and computing techniques for enterprise data mining with applications to different industries and explore storytelling in data analytics for improving organisational outcomes.

Digital Marketing

Marketing has always been about connecting with your audience at the right time and in the right place. In today’s business world, that place is online. In this specialisation, you’ll gain practical experience in developing inbound marketing and online advertising campaigns for an organisation. You’ll also learn how to use and analyse web data to optimise digital marketing tactics and support organisational decision-making.

Additional industry certifications you may be able to achieve include:

  • Industry Certification in Inbound Marketing
  • Industry Certification in Online Advertising
  • Industry Certification in Web Analytics

Note: Additional course-related cost is applicable for BSNS8041 and BSNS8011 courses in this specialisation. $170 for Facebook certification Fee and $285 for Skillscope 360 Degree certification. 

Leadership

Leadership may not be a one size fits all, but the fundamentals remain the same. Strong business leadership drives organisational performance by creating an environment that inspires employees to do their best. In this specialisation, you’ll examine the practical skills and knowledge required to successfully lead and manage change, critically evaluate the skills, knowledge and abilities of effective leadership from a diverse range of cultural approaches, and learn how to build an inclusive culture that enhances employee and organisational performance.

Supply Chain & Logistics

Supply chain and logistics management is critical to business performance and customer satisfaction. This specialisation focuses on applying theoretical principles and analytical techniques to optimise and improve supply chain, distribution logistics and warehouse operations. This includes a group project where you’ll develop procurement strategy, policies and processes to improve an organisation’s supply chain, and using real-world business problems, gain a better understanding of warehousing and distribution operations.

Advanced HR

Effective HR management helps bridge the gap between employee performance and an organisation’s strategic objectives. This specialisation focuses on data-driven people practices; how to implement modern HR practices that create cutting-edge employee experiences in the workplace, the application of technology to analyse employee data to improve performance, and what causes an organisation’s culture to develop and how to build an inclusive culture that enhances employee and organisational performance.

Admission requirements

For this programme, you’ll need:

For applicants 20 years or older

  • Provide sufficient evidence of aptitude or appropriate work or other life experience that would indicate a successful outcome in the qualification.

For applicants 16 years to under 20 years

  • A recognised Bachelor’s degree (or higher) with merit achievement deemed to be a grade average of B- or higher; or
  • A professional qualification in a relevant discipline, recognised as being equivalent to merit achievement in a Bachelor’s degree or equivalent.

English Language Requirements

  • 8 credits at NCEA Level 2 in English (4 in reading, 4 in writing)
  • If English is not your first language, you’ll need one or more of the following:
    • Achieved NCEA Level 3 and New Zealand University Entrance
    • Provide evidence you satisfy our criteria for existing English proficiency
    • Achieved at least one English proficiency outcome in the last two years

If you don’t meet the English criteria above, we have a range of English Language programmes available.

For more information download the programme regulations:

Programme Regulations

Courses and timetables

For more details on the courses including timetables, please click on the course names below.

Courses Credits Aim
Strategic IQ (BSNS8000) 15.0 credits (0.125 EFTS) This course enables students to build the strategic thinking skills required to contribute to smarter and more nimble organisations able to adapt to new realities and build competitive advantages in highly competitive landscapes.
Design Thinking for Business (BSNS8001) 15.0 credits (0.125 EFTS) This course will enable student to apply design thinking to solve complex problems and design new solutions that create value for customers and their organisations.
Digital Transformation (BSNS8002) 15.0 credits (0.125 EFTS) This course enables students to understand the profound impact of leveraging digital technologies to transform business, organisations and society.
Business Research Methods (BSNS8004) 15.0 credits (0.125 EFTS) This course will enable students to apply business research methods to prepare a research proposal.
Leading and Managing Change (BSNS8010) 15.0 credits (0.125 EFTS) This course will enable students to crucially examine the practical skills and knowledge required to successfully lead and manage change.
Developing Tomorrow’s Leaders (BSNS8011) 15.0 credits (0.125 EFTS) This course critically evaluates the leadership skills, knowledge and abilities everyone needs to be a leader.
Building Workplace Culture (BSNS8012) 15.0 credits (0.125 EFTS) This course will enable students’ will critically examine the nature of organisation culture and how to build an inclusive culture that enhances employee and organisational performance.
EX Employee Experience (BSNS8020) 15 credits (0.125 EFTS) This course will enable students to understand the employee experience and use technology to design and implement best Human Resource (HR) practices to improve employee and organisational performance.
Workforce Analytics (BSNS8021) 15 credits (0.125 EFTS) This course enables students to use employee and business data for more effective decision making to improve employee and organisational performance.
Data Analytics (BSNS8030) 15.0 credits (0.125 EFTS) This course will enable students to understand the fundamental concepts of big data, its applications and apply analytical methods to solve data-driven organisational problems.
Analytics Storytelling (BSNS8031) 15 credits (0.125 EFTS) This course will enable students to apply analytic techniques to communicate compelling business stories for improving organisational outcomes.
Inbound Marketing (BSNS8040) 15 credits (0.125 EFTS) This course will enable students to understand inbound marketing strategy and use technology to implement inbound marketing initiatives in an organisation. Students will also achieve Industry Certification in Inbound Marketing.
Online Advertising (BSNS8041) 15 credits (0.125 EFTS) This course will enable students to understand online advertising strategy and use technology to implement online advertising initiatives in an organisation. Students will also achieve Industry Certification in Online Advertising.
Web Analytics (BSNS8042) 15 credits (0.125 EFTS) This course will enable students to use and analyse web data to optimize digital marketing and to support organisational decision making. Students will also achieve Industry Certification in Web Analytics.
Procurement Management (BSNS8050) 15 credits (0.125 EFTS) This course will enable students to develop procurement strategy, policies and processes to optimise supply chain performance.
Supply Chain Design (BSNS8051) 15 credits (0.125 EFTS) This course will enable students to apply methodologies and technologies to design effective supply chains of organisations.
Warehousing and Distribution (BSNS8052) 15 credits (0.125 EFTS) This course will enable students to apply theoretical principles and analytical techniques to optimise distribution, logistics and warehouse operations.
Adaptive Business Intelligence (ISCG8043) 15.0 credits (0.125 EFTS) To critically review the application of business intelligence in industry, commerce, and research. To comprehensively examine a wide range of artificial intelligence (AI) technologies and their role in achieving adaptive business intelligence.
Courses Credits Aim
Industry Research Project (BSNS9000) 45.0 credits (0.375 EFTS) This course will enable students to independently apply research methods to investigate a business research question.
Courses Credits Aim
Industry Internship (BSNS8003) 30.0 credits (0.25 EFTS) This course will provide students with an opportunity to undertake a workplace project relevant to their specialisation.
Te Ao Pakihi Maori (BSNS8005) 15.0 credits (0.125 EFTS) In this course students will explore the nature and structure of Maori business and organisations and the significant contribution they make to the Aotearoa New Zealand economy.