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Explore your study options in Creative Industries

Bachelor of Creative Enterprise

The Bachelor of Creative Enterprise (BCE) is a multi-disciplinary degree that prepares you to make a living from your creativity. Whether you are interested in graphic design, animation, photography and moving image, user experience and product design, visual arts or illustration, this degree is designed to both further your skills and creativity while giving you a base from which to launch a career.

360 (3.0 EFTS)
Mt Albert
Start dates
February or July
Three years full-time or part-time options available

Programme overview

The Bachelor of Creative Enterprise (BCE) is flexible in design, enabling you to adapt this qualification to best suit your creative and commercial interests. You’ll spend the first year building knowledge in key areas like creative thinking, professional practice, storytelling, digital technology, and communication, as well as getting a taste of a variety of creative practices. Then, your instructors work with you to craft your own creative pathway through Years Two and Three.
In this program you will have the opportunity to be exposed to below creative practices:

  • Graphic Design
  • Painting, Printmaking, and Illustration
  • Motion Graphics and Animation
  • Photography and Moving Image
  • Product, packaging, and Furniture Design
  • Sculpture and Installation
  • User Experience
  • Ceramics and Glass

The BCE is an immersive programme in which students explore how to be self-directed learners, to take responsibility for themselves and to take ownership of their careers. We have created a dynamic environment and a focus on real-world projects aimed squarely at getting students out into the workforce

Student showreel - Creative Industries


  • Development of transferable skills and real-world project based learning
  • Opportunity to work broadly across an array of disciplines and choose their specialization
  • Exposure to emerging technologies with guest lecturers, cutting edge industry demonstrations, and workshops
  • Choice of electives from multiple pathways (performing arts, visual arts, design, business, technology, marketing and communications)
  • Critique sessions and written components to enable students to develop communication skills
  • Teamwork based research and development to prepare you for managing a range of creative, entrepreneurial projects
  • Ability to emerge as an agile practitioner in a dynamic creative market

Further study

Upon successful completion of this programme you can go onto further study in Postgraduate Diploma in Creative Practice and Master of Creative Practice programmes. 

Keep up to date with our latest news on our Bachelor of Creative Enterprise Facebook page.

BCE Summer School 

Students commencing study in the BCE in semester two may choose to take up to 30 credits of courses during summer school. Summer School is not compulsory but is an opportunity to accelerate your progress through your qualification, or to continue momentum gained in semester two.

Unitec Summer School 2020/21 commences on 30 November and runs to 14 February 2021, with a significant break over the Christmas and New Year period. 2021/22 Summer School commences on 6 December 2021. For course and class timings, refer to the specific course webpage. 

Summer School 2020/21 courses on offer in the BCE are:
Storyworlds (ICIB5202)
The Enterprising Professional (ICIB5402)
Integrated Project (ICIB6002)

Upcoming Events

In School of Creative Industries we have a wide range of shows and events, discover more from: 

What's On 

Admission requirements

For this programme, you will need the following:

1. 42 credits at NCEA Level 3 or higher including:

  • 14 credits in two different approved subjects; and
  • 14 credits from up to two subjects (approved or non-approved)

2. 8 credits at NCEA Level 2 or higher in English or Te Reo Maori (4 in reading, 4 in writing)
3. 14 credits in NCEA Level 1 or higher in Mathematics or Pangarau
4. You may be required to attend an interview or audition, submit a portfolio or a combination of all three – we'll notify you of what is required
5. You may be required to complete a medical declaration form
6. Candidates who have English as a second language are required to have one or more of the following:

  • Have achieved NCEA Level 3 and New Zealand University entrance
  • Be able to provide evidence you satisfy our criteria for existing English proficiency
  • Have achieved at least one English proficiency outcome in the last two years

Don't have NCEA? We also accept:

  • A relevant qualification at Level 3 on the NZQF or above or an equivalent qualification; or
  • Provide sufficient evidence to be eligible for special or discretionary admission.

For more information download the programme regulations:

Programme Regulations

Courses and timetables

For more details on the courses including timetables, please click on the course names below.

Courses Credits Aim
Creativity and Design Fundamentals (ICIB5101) 15 credits (0.125 EFTS) This course aims to introduce students to the histories of, and ideas associated with, a range of approaches to design, design thinking, creativity, and creative problem solving as well as integrated creative practice. This course will provide students with the ability to work in teams in order to develop an understanding of how to creatively solve complex problems and develop user-centred solutions
Creativity and Design Practice (ICIB5102) 15 credits (0.125 EFTS) This course aims to foster the development of methodologies, confidence and a deeper understanding of the interrelationships of creativity and design with the practices of content creation, adaptation and delivery. Project outcomes will employ the development of products, artefacts and experiences and creative thinking to move ideas from concept into development and testing.
Introduction to Story (ICIB5201) 15 credits (0.125 EFTS) To enable students to develop a broad understanding of the major concepts of story and storytelling and their importance to society, to brand, to business, to design, to performance and to communication. This course introduces students to the broader concept of story via the development and modification of their own story concepts.
Storyworlds (ICIB5202) 15 credits (0.125 EFTS) To enable students to explore and develop storyworlds which contribute to expanding the impact of story ideas across the full range of media landscapes. This course charts the progress of story across multiple platforms.
Creative Technologies (ICIB5301) 15 credits (0.125 EFTS) This course aims to promote the development of a theoretical and practical understanding of the role that technologies can play in enabling creative enterprise. This course will foster a sense of engagement with a broad range of current technologies, digital content platforms and new media associated with content creation.
Specialist Technologies (ICIB5302) 15 credits (0.125 EFTS) To foster the development of methodologies, confidence and a deeper understanding of the functions and interrelationships of specialist technologies and the contexts in which they are deployed. This course will allow students to explore a range specialist technologies that will contribute to their personal area of interest in the context of creative enterprise.
Professional Practices (ICIB5401) 15 credits (0.125 EFTS) This course will introduce students to the broader evaluative nature of personal professional practices and entrepreneurship. This course focuses on building capability for students in self-evaluation and goal setting as well as self-management, communication and presentation. Students are introduced to the broad concepts of enterprise and entrepreneurship.
The Enterprising Professional (ICIB5402) 15 credits (0.125 EFTS) This course enables students to employ enterprising approaches to the creative process, to allow them to innovate systematically and turn ideas into potential business concepts. The course focuses on establishing a personal approach for each student to the development of an entrepreneurial mind-set, the ethics of work and associated creative enterprise specific professional practices.
Courses Credits Aim
Exploration and Development (ICIB6001) 30 credits (0.25 EFTS) This course will provide students with the ability to explore and engage in the entire creative workflow from initial ideation processes.
Integrated Project (ICIB6002) 30 credits (0.25 EFTS) This course will provide students with an opportunity to integrate and synthesize complex generalist and specialist learning within a creative enterprise project. This course aggregates the diverse learning from general and elective components to contextualize both individual and collaborative contribution to creative enterprise projects
Courses Credits Aim
Creative Enterprise Project (ICIB7002) 45.0 credits (0.375 EFTS) This course aims to provide students with an opportunity to collaborate with a group of people from a diverse range of disciplines for the purpose of solving and redefining problems outside of normal boundaries that culminate in a substantive creative enterprise project. This course unites prior learning related to the generalist study and specialist study from the whole programme for each student.
Applied Creative Research (ICIB7012) 30.0 credits (0.25 EFTS) To engage students in modes of practice in accordance with established and/or experimental procedures and protocols appropriate to the creation, promotion and delivery of a creative enterprise project. To extend students’ practical experience, skills and knowledge of principles and procedures within their chosen field of practice in order to research, communicate and execute creative propositions with authority and inventiveness.
Courses Credits Aim
Accounting for Business (ACTY5200) 15 credits (0.125 EFTS) To introduce students to the role of accounting information in business decision-making and to analyse and interpret financial statements.
Accounting Applications (ACTY5206) 15 credits (0.125 EFTS) To enable students to apply double entry accounting to prepare financial statements using both manual and computerised processes.
Graphic Design Practice (DACA5231) 15 credits (0.125 EFTS) This course will introduce students to fundamental aspects of graphic design. Students will learn a variety of design and workflow methods using digital software to develop visual communication skills across a range of media formats and conventions commonplace in graphic design practice.
Introduction to Animation (DACA5321) 15 credits (0.125 EFTS) To introduce students to the practice of animation, through a series of exercises executed both in 2D (traditional) and in 3D (Computer Graphics) format.
Photographic Technologies (DACA5961) 15 credits (0.125 EFTS) To develop students’ practical and creative skills to effectively communicate their concepts and ideas through the photographic image.
Programming Fundamentals (ISCG5420) 15 credits (0.125 EFTS) To introduce students to the basic principles of designing and developing small computer programs within the context of programming language.
Programming Principles and Practice (ISCG5421) 15 credits (0.125 EFTS) To advance the knowledge of programming beyond an introductory level, in the context of a programming language.
Courses Credits Aim
Operations Management (BSNS6350) 15 credits (0.125 EFTS) To conduct, and communicate the results of Business Process Improvement (BPI) investigations.
Integrated Marketing Communications (BSNS6374) 15 credits (0.125 EFTS) To develop and present an appropriate integrated marketing communications plan incorporating reasoned objectives balanced with creative strategies and tactics.
Digital Modelling for Prototyping and Production (DACA6121) 15 credits (0.125 EFTS) This course will introduce students to basic Product Design drafting conventions through the use of industry-relevant software. This course is designed to enhance student awareness of the role and importance that software and digital fabrication techniques contribute to the design process, development and refinement of products and objects. Students will be exposed to modelling, rendering, object animation and digital fabrication. This course will also provide an introduction to digital communication conventions, using Adobe software to build skills for presentation of design work through photographic manipulation and digital page layout.
Illustration Practice (DACA6211) 15 credits (0.125 EFTS) This course is designed to develop students’ understanding of visual language and discourse through a range of illustration contexts. Students will work within self-selected creative concepts across media technologies, medium and genre to develop a range of visual outcomes contributing to an individual portfolio.
Digital Design for Publication (DACA6232) 15 credits (0.125 EFTS) To introduce students to form and structures used in 2D publication. The course will include the development and refinement of grid systems, typography, text- setting, page composition, layout, text and image juxtaposition.
Printmaking (DACA6235) 15 credits (0.125 EFTS) To provide a course of practical study that will enable students to critically and selectively apply print technologies and practices.To encourage an attitude of inquiry and experimentation in order to facilitate imaginative and innovative responses to printmaking within the context of contemporary practice.
Motion Graphic Design (DACA6321) 15 credits (0.125 EFTS) The aim of this course is to investigate creative and communicative possibilities offered by motion graphics in a time-based media context. Students will investigate and analyse contemporary practices and trends in time-based media in order to create, plan and produce a well-developed narrative sequence using digital workflows.
Interactive Design for Web Technologies (DACA6322) 15 credits (0.125 EFTS) To introduce students to interactive design for both web-based and animation technologies.
Life Drawing (DACA6912) 15 credits (0.125 EFTS) This course will enable students to develop observational skills and define drawing ability in a variety of media through rendering of objects and the human figure.
Contemporary Arts Practice 2 (DACA6914) 15 credits (0.125 EFTS) This course aims to develop knowledge of contexts for professional art-based practice that promotes students’ self-reliance in conducting a focused, self-generated project. Through this process, students will exhibit the ability to selectively adapt and apply their creative process through visual language, critical analysis and self-evaluation.
Contemporary Arts Practice 1 (DACA6922) 15 credits (0.125 EFTS) This course aims to provide the student with both broadly contextual and specialist knowledge that will enable insightful and competent practice within an applied arts context. Practical outcomes will provide an opportunity for students to extend and broaden their understanding of concepts, issues, and material concerns associated with professional art practice.
Emerging Materials (DACA6941) 15 credits (0.125 EFTS) To extend the student’s knowledge of emerging materials and processes currently utilised within the contemporary crafts.
Digital Camera and Editing Technologies (DACA6961) 15 credits (0.125 EFTS) This course will develop camera and software skills with an emphasis on current imaging software available to the photographer. This course investigates techniques for image production, image manipulation and moving image. Project outcomes will explore presentation skills, and will apply notions of storytelling within a photographic context.
Internet and Website Development (ISCG6420) 15 credits (0.125 EFTS) To provide the students with knowledge of advanced concepts of the Internet and website design and development.
Hybrid Art Practice (PASA6243) 15 credits (0.125 EFTS) To gain theoretical and practical understanding of hybrid art practices as a process for creating live art in a collaborative, practical learning environment.
Courses Credits Aim
Organisational Strategies (BSNS7340) 15 credits (0.125 EFTS) To enable students to participate in the development of corporate and functional strategies using market intelligence.
Applied Operations Management (BSNS7350) 15 credits (0.125 EFTS) To enable students to participate effectively in the investigation of an operations-related programme for improvement and change.
Advanced Graphic Design Practice (DACA7231) 15 credits (0.125 EFTS) This course aims to orient students to professional design practice. It will introduce students to Graphic Design accreditation and industry support mechanisms as well as provide an overview of the current state of the Graphic Design industry. Projects will focus on industry standards and self-promotion.
Advanced Interactive Design Practice (DACA7322) 15 credits (0.125 EFTS) This course aims to provide students with an opportunity to apply skills learned previously to design and develop a highly responsive website. Students will undertake the process of project development to implementation, working within industry-based contexts.
Advanced Motion Graphic Practice (DACA7323) 15 credits (0.125 EFTS) This course provides students with skills in the area of post-production operations and gives them an understanding of postproduction technology, as well as a critical appreciation of the craft of editing. Projects will allow students to work with analogue and digital special effects in preparation for their original output.
Advanced Contemporary Arts Practice (DACA7941) 15 credits (0.125 EFTS) This course aims to develop professionalism in contemporary craft practice through project development, timelines and analysis. Students will develop a professional ability to utilise design systems and processes in a practice-led context. Through project work, they will strategically utilise different forms of visual language, as well as learn to critically evaluate their own work and that of others.
Advanced Photographic Technologies (DACA7961) 15 credits (0.125 EFTS) This course aims to broaden students’ knowledge and skills and provides opportunities for project development in the more advanced use of digital photographic equipment. It is designed to examine the photographer’s role in image production within contemporary practice, covering a variety of diverse and complicated assignments.
Negotiated Study (ICIB7031) 15 credits (0.125 EFTS) To enable a student to pursue an individualised course of study of particular interest, and which is empathetic with the aims of the programme and will contribute to the graduate profile. The course content may comprise of an agreed selection of the Workshops, Seminars and Masterclasses offered as part of the Specialist Electives for this programme, or may contain other negotiated outcomes.
Web Application Development (ISCG7420) 15 credits (0.125 EFTS) To provide students with knowledge and skills for developing client-server and web-based applications in the Intranet/Internet environment.
Mobile Software Development (ISCG7424) 15 credits (0.125 EFTS) To provide students with the ability to investigate and use advanced techniques that extend the standard software development environment so that the student is competent in approaches required in the development and deployment of software applications for mobile devices.