Programme overview

The Bachelor of Creative Enterprise is an interdisciplinary creative arts qualification with strong links with industry. Academics and industry practitioners teach a mix of creative, technical and theoretical courses, and there is an emphasis on collaboration and project-based work, with students working on projects for real-life clients.

You’ll spend the first year of the programme building knowledge in key areas such as creative thinking, professional practice, storytelling, digital technology and communication. You can then choose your own creative pathway in areas such as animation, game design, digital marketing and more, tailoring your degree to your career aspirations.

Highlights

  • Advance your creative, technical and entrepreneurial skills.
  • Developed with industry to deliver work-ready graduates.
  • Gain invaluable experience working with real clients on live projects and build strong industry networks while you study.
  • Learn how to tell compelling stories, think creatively, collaborate across disciplines, develop a business plan and manage a budget.
  • Taught by academics and practicing industry professionals.
  • Choose a creative pathway that suits your interests and skills.
  • Prepares you for a wide range of creative careers.

Admission requirements

To be eligible for admission, applicants must meet the general, or the discretionary, or the special admission requirements and they must also meet any programme-specific admission requirements. Applicants must also meet the English language requirements and may be interviewed.

Generic Admission Requirements

General Admission

Applicants must have:

  1. A minimum of 42 credits at NCEA Level 3 or higher on the National Qualifications Framework, with 14 credits at Level 3 or higher in each of two subjects from an approved subject list, with a further 14 credits at Level 3 or higher taken from no more than two additional domains on the National Qualifications Framework or approved subjects plus a minimum of 14 credits at Level 1 or higher in Mathematics or Pangarau on the National Qualifications Framework, plus a minimum of 8 credits at Level 2 or higher in English or Te Reo Maori; a minimum of 4 credits must be in Reading and a minimum of 4 credits must be in Writing; OR
  2. At least 3 ‘C’ passes in the New Zealand University Bursaries Examinations; OR
  3. Successful completion of the Unitec Certificate in Foundation Studies: Whitinga Level 3 with a relevant pathway, where appropriate;OR
  4. Certificate of University Preparation (Level 4); OR
  5. Certificate in Foundation Studies (Level 4); OR
  6. Equivalent

Special Admission

Applicants must have: 

  1. Attained the age of 20 years on or before the first day of the semester in which study for the degree is to commence; AND 
  2. Have provided sufficient evidence of aptitude or appropriate work or other life experience that would indicate a potential successful outcome in the qualification. 

Discretionary Admission

In exceptional cases an applicant who does not meet the general admission requirements and who has not reached the age of 20 on or before the first day of the semester in which study for the degree is to commence may apply for discretionary admission.

In assessing whether to grant discretionary admission in exceptional cases, the primary focus will be on the applicant’s level of preparedness for study at the required level.

English Language Admission Requirements

General English Language Requirements
Applicants must have achieved a minimum standard of English as demonstrated by a minimum of 8 credits at NCEA Level 2 in English (4 in Reading, 4 in Writing).

English language requirements for international students

Applicants must have at least ONE of the following:

a) Gained NCEA level 3 and met New Zealand university entrance requirements;

b) Clear evidence that they satisfy one of the following criteria for existing English proficiency:

  1. Previous primary and secondary study in English as evidenced by completion of one of the following at schools using English as the language of instruction:
    1. Completion of all primary education and at least three years of secondary education (that is, the equivalent of New Zealand Forms 3 to 7 or years 9 to 13), or
    2. Completion of at least five years of secondary education (that is, the equivalent of New Zealand Forms 3 to 7 or years 9 to 13)
  2. Previous tertiary study in English: clear evidence of completion of a tertiary qualification of at least three years’ duration with English as the language of instruction in New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom or the United States.
  3. Achievement of the Certificate in English Language Teaching to Adults (CELTA)

c) Achieved, within the preceding two years, at least one of the English proficiency outcomes listed below:

  1. NZ Certificate in English Language (NZCEL) (Academic) (Level 4)
  2. An overall IELTS band score (Academic Format) of 6 with no band score lower than 5.5
  3. An overall TOEFL Paper-based test (pBT) score of 550 (essay 5 TWE) OR an overall TOEFL Internet-based test (iBT) Score of 60 (writing 20)
  4. First Certificate in English (FCE) with a pass at Grade B OR Certificate in Advanced English (CAE) with a score of 52 or higher under the Cambridge International standard tests of English as a foreign language
  5. Pearson Test of English PToE (Academic) with a score of 50
  6. City & Guilds Internal English for Speakers of Other Languages (IESOL) B2 Communicator with a score of 66.

Existing English Language Proficiency
Applicants may also provide evidence of satisfying one of the criteria for existing English proficiency as specified by the NZQA. For more information please visit the NZQA website.

Programme Specific Admission Requirements

To be admitted to this programme, applicants must also meet the requirements set out in this schedule.

Specific Admission

All applicants will be required to attend an interview, or submit a portfolio, or attend an audition, or a combination of these depending on the study pathway the applicant wishes to follow. Applicants will be notified of the specific application requirements for their selected study pathway at least 14 working days prior to portfolio submission and/or interview and/or audition.

  • If an evidence portfolio is required, it will contain evidence of the applicant’s ability within their chosen pathway or within a variety of creative media.
  • If an interview/audition is required, it shall consist of a combination of demonstrations and exercises requiring the applicant to demonstrate his or her ability to carry out specific tasks individually and as part of a group.

For some study pathways, a completed medical declaration must be submitted. An applicant may not be admitted to the degree if they have a medical condition that will affect their ability to engage in and physical and practical aspects of a chosen study pathway.

Applicants from approved pre-degree programmes at Unitec, or elsewhere, may be admitted directly to the programme without meeting the requirements specified above at the discretion of the Programme Committee.

Discretionary Admission

Applicants under the age of 20 may be granted Discretionary Admission if they have, for example:

  • A minimum total of 72 NCEA credits at Level 2 in their best of four subjects, including English, or equivalent; OR
  • A maximum total of 10 in New Zealand Sixth Form Certificate in their best four subjects, or a National Qualifications Framework equivalent; OR
  • A minimum total of 42 credits at Level 3 or higher on the National Qualifications Framework.

Courses and timetables

The following courses are valid for 2015. The courses may be offered as part of the programme. Click on the course links below to see the course details and timetables.

CoursesCredits Restrictions
Creativity and Design Fundamentals (ICIB5101) 15 credits (0.125 EFTS)This course aims to introduce students to the histories of, and ideas associated with, a range of approaches to design, design thinking, creativity, and creative problem solving as well as integrated creative practice. This course will provide students with the ability to work in teams in order to develop an understanding of how to creatively solve complex problems and develop user-centred solutions
Creativity and Design Practice (ICIB5102) 15 credits (0.125 EFTS)This course aims to foster the development of methodologies, confidence and a deeper understanding of the interrelationships of creativity and design with the practices of content creation, adaptation and delivery. Project outcomes will employ the development of products, artefacts and experiences and creative thinking to move ideas from concept into development and testing.
Introduction to Story (ICIB5201) 15 credits (0.125 EFTS)To enable students to develop a broad understanding of the major concepts of story and storytelling and their importance to society, to brand, to business, to design, to performance and to communication. This course introduces students to the broader concept of story via the development and modification of their own story concepts.
Storyworlds (ICIB5202) 15 credits (0.125 EFTS)To enable students to explore and develop storyworlds which contribute to expanding the impact of story ideas across the full range of media landscapes. This course charts the progress of story across multiple platforms.
Creative Technologies (ICIB5301) 15 credits (0.125 EFTS)This course aims to promote the development of a theoretical and practical understanding of the role that technologies can play in enabling creative enterprise. This course will foster a sense of engagement with a broad range of current technologies, digital content platforms and new media associated with content creation.
Specialist Technologies (ICIB5302) 15 credits (0.125 EFTS)To foster the development of methodologies, confidence and a deeper understanding of the functions and interrelationships of specialist technologies and the contexts in which they are deployed. This course will allow students to explore a range specialist technologies that will contribute to their personal area of interest in the context of creative enterprise.
Professional Practices (ICIB5401) 15 credits (0.125 EFTS)This course will introduce students to the broader evaluative nature of personal professional practices and entrepreneurship. This course focuses on building capability for students in self-evaluation and goal setting as well as self-management, communication and presentation. Students are introduced to the broad concepts of enterprise and entrepreneurship.
The Enterprising Professional (ICIB5402) 15 credits (0.125 EFTS)This course enables students to employ enterprising approaches to the creative process, to allow them to innovate systematically and turn ideas into potential business concepts. The course focuses on establishing a personal approach for each student to the development of an entrepreneurial mind-set, the ethics of work and associated creative enterprise specific professional practices.
CoursesCredits Restrictions
Accounting for Business (ACTY5200) 15 credits (0.125 EFTS)To introduce students to the role of accounting information in business decision-making and to analyse and interpret financial statements.
Accounting Applications (ACTY5206) 15 credits (0.125 EFTS)To enable students to apply double entry accounting to prepare financial statements using both manual and computerised processes.
Advertising and Promotion (BSNS5373) 15 credits (0.125 EFTS)- To enable students to identify the foundational knowledge in the discipline of Advertising and Promotions in a marketing environment - To enable students to acknowledge and define the role and relationship of advertising in business and society, and the global effect that advertising has on business, industry and national economies - To help students recognise advertising and promotion strategies as an integral part of marketing strategy in business - To introduce students to the processes, roles, and operations in advertising agencies
Innovation and Entrepreneurship (BSNS5391) 15 credits (0.125 EFTS)To provide students with a broad overview of the principles, theories and practice of innovation, entrepreneurship and new venture development.
Business Fundamentals (BSNS5400) 15 credits (0.125 EFTS)To provide students with an understanding of how a business interacts with the New Zealand and international environment.
Introduction to Animation (DACA5321) 15 credits (0.125 EFTS)To introduce students to the practice of animation, through a series of exercises executed both in 2D (traditional) and in 3D (Computer Graphics) format.
Photographic Technologies (DACA5961) 15 credits (0.125 EFTS)To develop students’ practical and creative skills to effectively communicate their concepts and ideas through the photographic image.
Programming Fundamentals (ISCG5420) 15 credits (0.125 EFTS)To introduce students to the basic principles of designing and developing small computer programs within the context of programming language.
Programming Principles and Practice (ISCG5421) 15 credits (0.125 EFTS)To advance the knowledge of programming beyond an introductory level, in the context of a programming language.
Multimedia and Website Development (ISCG5422) 15 credits (0.125 EFTS)To introduce students to the concepts of the Internet as well as website design and development. The course focuses on developing fundamental skill for the creation of websites and multimedia applications.
Music Technologies and the Internet (PASA5411) 15 credits (0.125 EFTS)To facilitate the development of basic skills in website creation and design, further develop sequencing and digital audio skills, and offer an understanding of marketing and copyright particularly in relation to websites and the internet.
Composition with Technology (PASA5413) 15 credits (0.125 EFTS)To facilitate the creation original musical works using computer-based technologies with or without live performers, demonstrating a range of stylistic approaches and techniques.
CoursesCredits Restrictions
Business Process Improvement (BSNS6350) 15 credits (0.125 EFTS)To enable students to examine activities relating to operations management concepts, principles, practices and issues.
Strategic Marketing Communications (BSNS6374) 15 credits (0.125 EFTS)To enable students to develop integrated marketing communication programmes incorporating creative strategies and tactics.
Leadership (BSNS6730) 15 credits (0.125 EFTS)To enable students to undertake critical investigations into leadership concepts and to apply principles of leadership to their own professional development.
Technology & Media Communication (COMM6533) 15 credits (0.125 EFTS)To develop students’ understanding of how technological forms are devised, diffused and deployed in society, with a particular emphasis on communications media. It will provide frameworks for analysing the political, economic and cultural factors which shape new technological developments and their impact on society, organisations and interpersonal relations.
Communication Ethics (COMM6534) 15 credits (0.125 EFTS)To enable students to use classical and contemporary models of ethical decision- making to analyse typical media and organisational communication dilemmas. By the end of the course, students will have developed a broad understanding of the inherently ethical role played by organisations within society because of their communication of values to, and interactions with, a wide variety of audiences.
Public Relations (COMM6535) 15 credits (0.125 EFTS)To enable an understanding of the theory and practice of public relations and its strategic importance as a key component of any organisation’s management decision making. Students will apply their knowledge to a range of real world settings, and plan and implement a public relations campaign.
News Writing for the Media (COMM6537) 15 credits (0.125 EFTS)To develop an understanding of sound news writing practice.
Pacific Culture and Design (DACA6112) 15 credits (0.125 EFTS)To provide local and regional contexts for the study of design in Aotearoa/New Zealand and the Pacific Rim nations.
Service Design for Communities (DACA6113) 15 credits (0.125 EFTS)To broaden the exposure of students to the emerging role of design and art in the development of systems and services for communities.
Communication Technology for Product & Interaction (DACA6121) 15 credits (0.125 EFTS)To introduce students to basic Product & Interaction drafting conventions and detailing through the use of industry-relevant software.
Building Systems and Materials (DACA6143) 15 credits (0.125 EFTS)To introduce to a range of construction and sustainable systems and material including timber, steel and glass, masonry and concrete; enable students to understand the basics of building services, construction detailing, sourcing materials, model making and using environmental rating systems and third party certification systems.
Form Structure for Graphics Media (DACA6232) 15 credits (0.125 EFTS)To introduce students to form and structures used in 2D publication. The course will include the development and refinement of grid systems, typography, text- setting, page composition, layout, text and image juxtaposition.
Interactive Design for Web and Animation Technologies (DACA6322) 15 credits (0.125 EFTS)To introduce students to interactive design for both web-based and animation technologies.
Emerging Materials (DACA6941) 15 credits (0.125 EFTS)To extend the student’s knowledge of emerging materials and processes currently utilised within the contemporary crafts.
Digital Camera and Editing Technologies (DACA6961) 15 credits (0.125 EFTS)To develop computer skills with empahsis on current imaging software available to the photographer; to investigate techniques for image manipulation, print management of images and print formats
Internet and Website Development (ISCG6420) 15 credits (0.125 EFTS)To provide the students with knowledge of advanced concepts of the Internet and website design and development.
Multimedia Programming (ISCG6422) 15 credits (0.125 EFTS)To provide the students with a knowledge of the issues pertaining to the design of multimedia applications and the tools used to create a multimedia application for the use in a commercial or education field.
User Interface Design (ISCG6424) 15 credits (0.125 EFTS)To provide students with knowledge of the requirements of user interface design by using software to develop usable forms, prototype systems, and develop on-line documentation.
Visual Game Design (ISCG6441) 15 credits (0.125 EFTS)To provide the students with knowledge of concepts and theories related to game design and the ability to analyse games from the non-technical perspective.
Game Programming (ISCG6442) 15 credits (0.125 EFTS)To provide students with programming knowledge and mathematical concepts required for effective game development
Hybrid Art Practice (PASA6243) 15 credits (0.125 EFTS)To employ theoretical and practical understanding of hybrid performance genre as both a process and an outcome for creating performance presentations. This course provides a practical hands-on interdisciplinary workshop based learning environment.
Music in the Age of Sampling (PASA6404) 15 credits (0.125 EFTS)To enable students to gain an understanding of the technical and aesthetic developments in music since 1981 through the exploration and evaluation of such developments as MTV and the mainstream, sampling, the emergence of Hip Hop, music for film and computer games, and the rise of celebrity culture.
Art Department 1 (PASA6741) 15 credits (0.125 EFTS)To enable students to extend their capability in the production of scenery and props and in art department practice. The course focuses on the further development of specialist skills and the evolution of a personal methodology that will give expression to individual creative development and practice.
Emerging Media Innovation Lab [EMIL] (PASA6811) 15 credits (0.125 EFTS)To develop a theoretical understanding of emerging digital technologies in the context of entertainment culture and industry, in order to reconceive processes for entertainment content creation and delivery into an evolving future.
CoursesCredits Restrictions
Strategy (BSNS7340) 15 credits (0.125 EFTS)To enable students to analyse, evaluate and synthesise the critical aspects of strategy into a form that can be implemented and managed.
Operations Management (BSNS7350) 15 credits (0.125 EFTS)To enable students to investigate methods, systems and procedures for managing planned co-ordination and the global impact on firms in New Zealand.
Project Management (BSNS7351) 15 credits (0.125 EFTS)To provide students with an overview of project management and critically examine specific issues applicable to those who are employed by a project manager.
Digital Marketing (BSNS7373) 15 credits (0.125 EFTS)To enable students to explore the Internet and other forms of technologies are being used to transform business.
Organisational Communication Management (COMM7535) 15 credits (0.125 EFTS)To introduce students to the theoretical perspectives that describe, and may explain or predict, communication in organisations. Students will critically examine everyday organisational occurrences and experiences, and learn to manage communication to achieve a positive communication culture and climate.
Reputation Management (COMM7536) 15 credits (0.125 EFTS)To develop awareness of the internal and external information networks that contribute to the public image of an organisation. Students will evaluate the communication management requirements of those networks in a variety of stable, change and crisis situations.
Media & Government Communication (COMM7537) 15 credits (0.125 EFTS)To enable students to critically examine the nature and effects of political and media relationships, and how these relationships are influenced.
Global Media Issues (COMM7543) 15 credits (0.125 EFTS)To enable the students to understand, interpret and analyse contemporary issues affecting and involving the global media. This course provides a thematically organised, critical exploration of global political, economic, social and technological issues and interrogates the mediation of these events and issues by global actors. In a rapidly changing, media saturated world Global Media Issues provides a thoughtful and reflective examination of these processes of change, development and mediation.
Exhibition Proposal (DACA7921) 15 credits (0.125 EFTS)To provide students with knowledge of exhibition practice and provide a practical study that will build awareness of the intellectual environment that contemporary art practice operates in.
Web Application Development (ISCG7420) 15 credits (0.125 EFTS)To provide students with knowledge and skills for developing client-server and web-based applications in the Intranet/Internet environment.
Multimedia Application Development (ISCG7422) 15 credits (0.125 EFTS)To provide the students with knowledge of the issues pertaining to the design of Multimedia applications by developing a multimedia application for use in a commercial or education field.
Mobile Software Development (ISCG7424) 15 credits (0.125 EFTS)To provide students with the ability to investigate and use advanced techniques that extend the standard software development environment so that the student is competent in approaches required in the development and deployment of software applications for mobile devices.
Advanced Game Programming (ISCG7441) 15 credits (0.125 EFTS)To provide students with the ability to investigate and use advanced programming techniques to solve complex game development problems.
Documentary Research and History (PASA7391) 15 credits (0.125 EFTS)To critically examine creative preparation research techniques and the history of documentary filmmaking. This course focuses on the development of material for a future documentary project.
Entertainment Lab for the Very Small Screen [ELVSS] (PASA7811) 15 credits (0.125 EFTS)To develop a theoretical and practical understanding of evolving digital content platforms, in order to reconceive processes for entertainment content creation and delivery into an evolving future. This course focuses on giving a hands-on experience to participants in workshop and classroom exercises.