Programme overview

The Bachelor of Creative Enterprise is an interdisciplinary creative arts qualification with strong links with industry. Academics and industry practitioners teach a mix of creative, technical and theoretical courses, and there is an emphasis on collaboration and project-based work, with students working on projects for real-life clients.

You’ll spend the first year of the programme building knowledge in key areas such as creative thinking, professional practice, storytelling, digital technology and communication. You can then choose your own creative pathway in areas such as animation, game design, digital marketing and more, tailoring your degree to your career aspirations.

Keep up to date with our latest news at unit.ec/bcefbook

Highlights

  • Advance your creative, technical and entrepreneurial skills.
  • Developed with industry to deliver work-ready graduates.
  • Gain invaluable experience working with real clients on live projects and build strong industry networks while you study.
  • Learn how to tell compelling stories, think creatively, collaborate across disciplines, develop a business plan and manage a budget.
  • Taught by academics and practicing industry professionals.
  • Choose a creative pathway that suits your interests and skills.
  • Prepares you for a wide range of creative careers.

Admission requirements

To be eligible for admission, applicants must meet the general, or the discretionary, or the special admission requirements and they must also meet any programme-specific admission requirements. Applicants must also meet the English language requirements and may be interviewed.

Generic Admission Requirements

General Admission

Applicants must have:

  1. A minimum of 42 credits at NCEA Level 3 or higher on the National Qualifications Framework, with 14 credits at Level 3 or higher in each of two subjects from an approved subject list, with a further 14 credits at Level 3 or higher taken from no more than two additional domains on the National Qualifications Framework or approved subjects plus a minimum of 14 credits at Level 1 or higher in Mathematics or Pangarau on the National Qualifications Framework, plus a minimum of 8 credits at Level 2 or higher in English or Te Reo Maori; a minimum of 4 credits must be in Reading and a minimum of 4 credits must be in Writing; OR
  2. At least 3 ‘C’ passes in the New Zealand University Bursaries Examinations; OR
  3. Successful completion of the Unitec Certificate in Foundation Studies: Whitinga Level 3 with a relevant pathway, where appropriate;OR
  4. Certificate of University Preparation (Level 4); OR
  5. Certificate in Foundation Studies (Level 4); OR
  6. Equivalent

Special Admission

Applicants must have: 

  1. attained the age of 20 years on or before the first day of the semester in which study for the degree is to commence; AND 
  2. provided sufficient evidence of aptitude or appropriate work or other life experience that would indicate a potential successful outcome in the qualification. 

Discretionary Admission

In exceptional cases an applicant who does not meet the general admission requirements and who has not reached the age of 20 on or before the first day of the semester in which study for the degree is to commence may apply for discretionary admission.

In assessing whether to grant discretionary admission in exceptional cases, the primary focus will be on the applicant’s level of preparedness for study at the required level.

English Language Admission Requirements

General English Language Requirements

Applicants must have achieved a minimum standard of English as demonstrated by a minimum of 8 credits at NCEA Level 2 in English (4 in Reading, 4 in Writing).

English language requirements for international students

Applicants must have at least ONE of the following:

a) Gained NCEA level 3 and met New Zealand university entrance requirements;

b) Clear evidence that they satisfy one of the following criteria for existing English proficiency:

  1. Previous primary and secondary study in English as evidenced by completion of one of the following at schools using English as the language of instruction:
    • Completion of all primary education and at least three years of secondary education (that is, the equivalent of New Zealand Forms 3 to 7 or years 9 to 13), or
    • Completion of at least five years of secondary education (that is, the equivalent of New Zealand Forms 3 to 7 or years 9 to 13)
  2. Previous tertiary study in English: clear evidence of completion of a tertiary qualification of at least three years’ duration with English as the language of instruction in New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom or the United States.
  3. Achievement of the Certificate in English Language Teaching to Adults (CELTA)

c) Achieved, within the preceding two years, at least one of the English proficiency outcomes listed below:

  1. NZ Certificate in English Language (NZCEL) (Academic) (Level 4)
  2. An overall IELTS band score (Academic Format) of 6 with no band score lower than 5.5. The IELTS scores used must be taken from a single IELTS Test Report Form.
  3. An overall TOEFL Paper-based test (pBT) score of 550 (essay 5 TWE) OR an overall TOEFL Internet-based test (iBT) Score of 60 (writing 20)
  4. First Certificate in English (FCE) with a pass at Grade B OR Certificate in Advanced English (CAE) with a score of 52 or higher under the Cambridge International standard tests of English as a foreign language
  5. Pearson Test of English PToE (Academic) with a score of 50
  6. City & Guilds Internal English for Speakers of Other Languages (IESOL) B2 Communicator with a score of 66.

Programme Specific Admission Requirements

To be admitted to this programme, applicants must also meet the requirements set out in this schedule.

To be admitted to this programme, all applicants must meet the following requirements in addition to the requirements set out in the Bachelors Generic Regulations:

a. All applicants will be required to attend an interview, or submit a portfolio, or attend an audition, or a combination of these depending on the study pathway the applicant wishes to follow. Applicants will be notified of the specific application requirements for their selected study pathway at least 14 working days prior to portfolio submission and/or interview and/or audition.

  • If an evidence portfolio is required, it will contain evidence of the applicant’s ability within their chosen pathway or within a variety of creative media.
  • If an interview/audition is required, it shall consist of a combination of demonstrations and exercises requiring the applicant to demonstrate his or her ability to carry out specific tasks individually and as part of a group.

b. For some study pathways, a completed medical declaration must be submitted. An applicant may not be admitted to the Degree if they have a medical condition that will affect their ability to engage in and physical and practical aspects of a chosen study pathway.

c. Applicants from approved pre-degree programmes at Unitec, or elsewhere, may be admitted directly to the programme without the requirement specified in item (a) above at the discretion of the Programme Committee.

Discretionary Admission

Applicants under the age of 20 may be granted Discretionary Admission if they have, for example:

  • A minimum total of 72 NCEA credits at Level 2 in their best of four subjects, including English, or equivalent; OR
  • A maximum total of 10 in New Zealand Sixth Form Certificate in their best four subjects, or a National Qualifications Framework equivalent; OR
  • A minimum total of 42 credits at Level 3 or higher on the National Qualifications Framework.

Courses and timetables

The following courses are valid for 2016. The courses may be offered as part of the programme. Click on the course links below to see the course details and timetables.

Courses Credits Aim
Creativity and Design Fundamentals (ICIB5101) 15 credits (0.125 EFTS) This course aims to introduce students to the histories of, and ideas associated with, a range of approaches to design, design thinking, creativity, and creative problem solving as well as integrated creative practice. This course will provide students with the ability to work in teams in order to develop an understanding of how to creatively solve complex problems and develop user-centred solutions
Creativity and Design Practice (ICIB5102) 15 credits (0.125 EFTS) This course aims to foster the development of methodologies, confidence and a deeper understanding of the interrelationships of creativity and design with the practices of content creation, adaptation and delivery. Project outcomes will employ the development of products, artefacts and experiences and creative thinking to move ideas from concept into development and testing.
Introduction to Story (ICIB5201) 15 credits (0.125 EFTS) To enable students to develop a broad understanding of the major concepts of story and storytelling and their importance to society, to brand, to business, to design, to performance and to communication. This course introduces students to the broader concept of story via the development and modification of their own story concepts.
Storyworlds (ICIB5202) 15 credits (0.125 EFTS) To enable students to explore and develop storyworlds which contribute to expanding the impact of story ideas across the full range of media landscapes. This course charts the progress of story across multiple platforms.
Creative Technologies (ICIB5301) 15 credits (0.125 EFTS) This course aims to promote the development of a theoretical and practical understanding of the role that technologies can play in enabling creative enterprise. This course will foster a sense of engagement with a broad range of current technologies, digital content platforms and new media associated with content creation.
Specialist Technologies (ICIB5302) 15 credits (0.125 EFTS) To foster the development of methodologies, confidence and a deeper understanding of the functions and interrelationships of specialist technologies and the contexts in which they are deployed. This course will allow students to explore a range specialist technologies that will contribute to their personal area of interest in the context of creative enterprise.
Professional Practices (ICIB5401) 15 credits (0.125 EFTS) This course will introduce students to the broader evaluative nature of personal professional practices and entrepreneurship. This course focuses on building capability for students in self-evaluation and goal setting as well as self-management, communication and presentation. Students are introduced to the broad concepts of enterprise and entrepreneurship.
The Enterprising Professional (ICIB5402) 15 credits (0.125 EFTS) This course enables students to employ enterprising approaches to the creative process, to allow them to innovate systematically and turn ideas into potential business concepts. The course focuses on establishing a personal approach for each student to the development of an entrepreneurial mind-set, the ethics of work and associated creative enterprise specific professional practices.
Courses Credits Aim
Exploration and Development (ICIB6001) 30 credits (0.25 EFTS) This course will provide students with the ability to explore and engage in the entire creative workflow from initial ideation processes through practical application to end-user involvement for creative enterprises. The focus is on providing students with skills for establishing and maintaining successful collaborations, including the provision of successful models and tools for solving unexpected and complex problems.
Integrated Project (ICIB6002) 30 credits (0.25 EFTS) This course will provide students with an opportunity to integrate and synthesize complex generalist and specialist learning within a creative enterprise project. This course aggregates the diverse learning from general and elective components to contextualize both individual and collaborative contribution to creative enterprise projects
Courses Credits Aim
Accounting for Business (ACTY5200) 15 credits (0.125 EFTS) To introduce students to the role of accounting information in business decision-making and to analyse and interpret financial statements.
Accounting Applications (ACTY5206) 15 credits (0.125 EFTS) To enable students to apply double entry accounting to prepare financial statements using both manual and computerised processes.
Advertising and Promotion (BSNS5373) 15 credits (0.125 EFTS) - To enable students to identify the foundational knowledge in the discipline of Advertising and Promotions in a marketing environment - To enable students to acknowledge and define the role and relationship of advertising in business and society, and the global effect that advertising has on business, industry and national economies - To help students recognise advertising and promotion strategies as an integral part of marketing strategy in business - To introduce students to the processes, roles, and operations in advertising agencies
Innovation and Entrepreneurship (BSNS5391) 15 credits (0.125 EFTS) To provide students with a broad overview of the principles, theories and practice of innovation, entrepreneurship and new venture development.
Drawing and Modelling for 3D Design (DACA5161) 15 credits (0.125 EFTS) This course aims to introduce the fundamental practise of sketching, perspective drawing, technical drawing, rendering, 3D prototyping and model-making as a means to develop and present concepts or ideas. Students will learn to design and communicate their concepts using and experimenting with different 2D and 3D communication techniques. Skills and knowledge learned from this course will be further applied in projects at higher levels.
Graphic Design Practice (DACA5231) 15 credits (0.125 EFTS) This course will introduce students to fundamental aspects of graphic design. Students will learn a variety of design and workflow methods using digital software to develop visual communication skills across a range of media formats and conventions commonplace in graphic design practice.
Photographic Technologies (DACA5961) 15 credits (0.125 EFTS) To develop students’ practical and creative skills to effectively communicate their concepts and ideas through the photographic image.
Programming Fundamentals (ISCG5420) 15 credits (0.125 EFTS) To introduce students to the basic principles of designing and developing small computer programs within the context of programming language.
Programming Principles and Practice (ISCG5421) 15 credits (0.125 EFTS) To advance the knowledge of programming beyond an introductory level, in the context of a programming language.
Multimedia and Website Development (ISCG5422) 15 credits (0.125 EFTS) To introduce students to the concepts of the Internet as well as website design and development. The course focuses on developing fundamental skill for the creation of websites and multimedia applications.
Music Technologies and the Internet (PASA5411) 15 credits (0.125 EFTS) To facilitate the development of basic skills in website creation and design, further develop sequencing and digital audio skills, and offer an understanding of marketing and copyright particularly in relation to websites and the internet.
Composition with Technology (PASA5413) 15 credits (0.125 EFTS) To facilitate the creation original musical works using computer-based technologies with or without live performers, demonstrating a range of stylistic approaches and techniques.
Courses Credits Aim
Business Process Improvement (BSNS6350) 15 credits (0.125 EFTS) To conduct, and communicate the results of Business Process Improvement (BPI) investigations.
Integrated Marketing Communications (BSNS6374) 15 credits (0.125 EFTS) To develop and present an appropriate integrated marketing communications plan incorporating reasoned objectives balanced with creative strategies and tactics.
Leadership (BSNS6730) 15 credits (0.125 EFTS) To enable students to undertake critical investigations into leadership concepts and to apply principles of leadership to their own professional development.
Technology & Media Communication (COMM6533) 15 credits (0.125 EFTS) To develop students’ understanding of how technological forms are devised, diffused and deployed in society, with a particular emphasis on communications media. It will provide frameworks for analysing the political, economic and cultural factors which shape new technological developments and their impact on society, organisations and interpersonal relations.
Communication Ethics (COMM6534) 15 credits (0.125 EFTS) To enable students to use classical and contemporary models of ethical decision- making to analyse typical media and organisational communication dilemmas. By the end of the course, students will have developed a broad understanding of the inherently ethical role played by organisations within society because of their communication of values to, and interactions with, a wide variety of audiences.
Public Relations (COMM6535) 15 credits (0.125 EFTS) To enable an understanding of the theory and practice of public relations and its strategic importance as a key component of any organisation’s management decision making. Students will apply their knowledge to a range of real world settings, and plan and implement a public relations campaign.
News Writing for the Media (COMM6537) 15 credits (0.125 EFTS) To develop an understanding of sound news writing practice.
Design for Sustainable Environments (DACA6111) 15 credits (0.125 EFTS) In this course, students will be introduced to the concepts of sustainability and the principles of ecologically sustainable design as related to our human constructed environments. Introducing a range of Design for Environment (DfE) philosophies and strategies, students will engage with knowledge and techniques that can be applied in product and interior project developments and design processes to minimise the ecological impact of our designs. Additionally this course explores the influence that design has in relation to environmental issues such as climate change, environmental degradation and social sustainability.
Pacific Culture and Design (DACA6112) 15 credits (0.125 EFTS) To provide local and regional contexts for the study of design in Aotearoa/New Zealand and the Pacific Rim nations.
Digital Modelling for Prototyping and Production (DACA6121) 15 credits (0.125 EFTS) To introduce students to basic Product & Interaction drafting conventions and detailing through the use of industry-relevant software.
Manufacturing Technology (DACA6122) 15 credits (0.125 EFTS) This course will build on manufacturing and materials knowledge and provide an introduction to manufacturing techniques, processes, and material technologies associated with a range of materials. Further to these, a focus on new ’smart’ materials, and future materials and processes will be undertaken. Students will also become familiar with design for manual assembly, automated assembly, and high/low volume production in relation to product design manufacture.
User Centred Design (DACA6123) 15 credits (0.125 EFTS) The aim of this course is to introduce students to the areas of human factors and User-Centred Design skills used within the design discipline. Design ethnography pertains to a user-centred focus of study, in which society and individuals are often observed in detail as a means of dissecting user behaviours.
CAD for Interior Environments (DACA6142) 15 credits (0.125 EFTS) This course introduces students to the basic principles of project documentation using computer generated drawing software to document and manage a design project for different end users. By researching precedent design projects students will learn the basic principles of two-dimensional and three-dimensional drawings, managing layers, graphic composition, layout and printing from Computer Aided Drawing (CAD) and graphic programs. Digital skills and knowledge learned from this unit will be further applied in project courses at higher levels.
Spatial Design Practice (DACA6144) 15 credits (0.125 EFTS) This course aims to provide students with an introduction to the fundamental principles, theories and practice of design for interior space. Students will gain an understanding of the design process through undertaking research and analysis, concept and idea generation, concept development and the final communication of their design proposals for a given project brief. Emphasis will be placed on the way in which the design of interior environments impacts on the psychological, physiological and emotional human experience within these spaces.
Illustration Practice (DACA6211) 15 credits (0.125 EFTS) This course is designed to develop students’ understanding of visual language and discourse through a range of illustration contexts. Students will work within self-selected creative concepts across media technologies, medium and genre to develop a range of visual outcomes contributing to an individual portfolio.
Design for Branding and Identity (DACA6222) 15 credits (0.125 EFTS) This course explores how brand identities are developed for a specific market, and how the different elements of identity work within a specific cultural context to ’speak’ to a target market. This knowledge underpins the development of a branding project focussing on a selected company or product and its target market. Emphasis is placed on the use and understanding of semiotics, including its use as a tool for visual communication.
Digital Design for Publication (DACA6232) 15 credits (0.125 EFTS) To introduce students to form and structures used in 2D publication. The course will include the development and refinement of grid systems, typography, text- setting, page composition, layout, text and image juxtaposition.
Motion Graphic Design (DACA6321) 15 credits (0.125 EFTS) The aim of this course is to investigate creative and communicative possibilities offered by motion graphics in a time-based media context. Students will investigate and analyse contemporary practices and trends in time-based media in order to create, plan and produce a well-developed narrative sequence using digital workflows.
Interactive Design for Web Technologies (DACA6322) 15 credits (0.125 EFTS) To introduce students to interactive design for both web-based and animation technologies.
Life Drawing for Applied Art and Design (DACA6912) 15 credits (0.125 EFTS) This course will enable students to develop observational skills and define drawing ability in a variety of media through rendering of objects and the human figure.
Applied Art in Context (DACA6914) 15 credits (0.125 EFTS) This course aims to develop knowledge of contexts for professional art-based practice that promotes students’ self-reliance in conducting a focused, self-generated project. Through this process, students will exhibit the ability to selectively adapt and apply their creative process through visual language, critical analysis and self-evaluation.
Applied Art Practice (DACA6922) 15 credits (0.125 EFTS) This course aims to provide the student with both broadly contextual and specialist knowledge that will enable insightful and competent practice within an applied arts context. Practical outcomes will provide an opportunity for students to extend and broaden their understanding of concepts, issues, and material concerns associated with professional art practice.
Emerging Materials (DACA6941) 15 credits (0.125 EFTS) To extend the student’s knowledge of emerging materials and processes currently utilised within the contemporary crafts.
Digital Camera and Editing Technologies (DACA6961) 15 credits (0.125 EFTS) This course will develop camera and software skills with an emphasis on current imaging software available to the photographer. This course investigates techniques for image production, image manipulation and moving image. Project outcomes will explore presentation skills, and will apply notions of storytelling within a photographic context.
Internet and Website Development (ISCG6420) 15 credits (0.125 EFTS) To provide the students with knowledge of advanced concepts of the Internet and website design and development.
Multimedia Programming (ISCG6422) 15 credits (0.125 EFTS) To provide the students with a knowledge of the issues pertaining to the design of multimedia applications and the tools used to create a multimedia application for the use in a commercial or education field.
User Interface Design (ISCG6424) 15 credits (0.125 EFTS) To provide students with knowledge of the requirements of user interface design by using software to develop usable forms, prototype systems, and develop on-line documentation.
Visual Game Design (ISCG6441) 15 credits (0.125 EFTS) To provide the students with knowledge of concepts and theories related to game design and the ability to analyse games from the non-technical perspective.
Game Programming (ISCG6442) 15 credits (0.125 EFTS) To provide students with programming knowledge and mathematical concepts required for effective game development
Hybrid Art Practice (PASA6243) 15 credits (0.125 EFTS) To employ theoretical and practical understandings of hybrid art practice as both a process and an outcome for creating performance presentations. This course provides a practical hands-on interdisciplinary workshop based learning environment.
Music in the Age of Sampling (PASA6404) 15 credits (0.125 EFTS) To enable students to gain an understanding of the technical and aesthetic developments in music since 1981 through the exploration and evaluation of such developments as MTV and the mainstream, sampling, the emergence of Hip Hop, music for film and computer games, and the rise of celebrity culture.
Art Department 1 (PASA6741) 15 credits (0.125 EFTS) To enable students to extend their capability in the production of scenery and props and in art department practice. The course focuses on the further development of specialist skills and the evolution of a personal methodology that will give expression to individual creative development and practice.
Courses Credits Aim
Organisational Strategies (BSNS7340) 15 credits (0.125 EFTS) To enable students to participate in the development of corporate and functional strategies using market intelligence.
Operations Management (BSNS7350) 15 credits (0.125 EFTS) To enable students to participate effectively in the investigation of an operations-related programme for improvement and change.
Digital Marketing (BSNS7373) 15 credits (0.125 EFTS) To enable students to explore the Internet and other forms of technologies are being used to transform business.
Organisational Communication Management (COMM7535) 15 credits (0.125 EFTS) To introduce students to the theoretical perspectives that describe, and may explain or predict, communication in organisations. Students will critically examine everyday organisational occurrences and experiences, and learn to manage communication to achieve a positive communication culture and climate.
Reputation Management (COMM7536) 15 credits (0.125 EFTS) To develop awareness of the internal and external information networks that contribute to the public image of an organisation. Students will evaluate the communication management requirements of those networks in a variety of stable, change and crisis situations.
Media & Government Communication (COMM7537) 15 credits (0.125 EFTS) To enable students to critically examine the nature and effects of political and media relationships, and how these relationships are influenced.
Global Media Issues (COMM7543) 15 credits (0.125 EFTS) To enable the students to understand, interpret and analyse contemporary issues affecting and involving the global media. This course provides a thematically organised, critical exploration of global political, economic, social and technological issues and interrogates the mediation of these events and issues by global actors. In a rapidly changing, media saturated world Global Media Issues provides a thoughtful and reflective examination of these processes of change, development and mediation.
Exhibition Proposal (DACA7921) 15 credits (0.125 EFTS) To provide students with knowledge of exhibition practice and provide a practical study that will build awareness of the intellectual environment that contemporary art practice operates in.
Web Application Development (ISCG7420) 15 credits (0.125 EFTS) To provide students with knowledge and skills for developing client-server and web-based applications in the Intranet/Internet environment.
Multimedia Application Development (ISCG7422) 15 credits (0.125 EFTS) To provide the students with knowledge of the issues pertaining to the design of Multimedia applications by developing a multimedia application for use in a commercial or education field.
Mobile Software Development (ISCG7424) 15 credits (0.125 EFTS) To provide students with the ability to investigate and use advanced techniques that extend the standard software development environment so that the student is competent in approaches required in the development and deployment of software applications for mobile devices.
Advanced Game Programming (ISCG7441) 15 credits (0.125 EFTS) To provide students with the ability to investigate and use advanced programming techniques to solve complex game development problems.
Documentary Filmmaking (PASA7392) 15 credits (0.125 EFTS) To interact effectively and professionally in creative partnership with creative production staff and production crews to realise production of original/selected documentary material. This course focuses on giving a hands-on experience to participants in workshop and classroom exercises.