You will move through the essentials of social media such as social media platforms, key principles, content creation and management, metrics and audit. The majority of the course will focus on innovative ideas and new digital literacies that can help organisations add value to their marketing communications on social media. 

Become Social Media Literate

These social media literacies include:

  • Setting appropriate goals for social media marketing
  • Selecting, producing and communicating marketing content tailored to a target audience
  • Using social media advertising tools and managing budgets
  • Applying social media analytics

Course Highlights

The course was developed in consultation with social media marketing experts to ensure that the course meets industry demand and expectations. We provide our students with experiences using a one of a kind social media digital textbook by Stukent. You will learn and practice what it is like to run a social media marketing campaign. 

There will also be one final project: you will develop a social media marketing campaign for a company/product/idea or brand. 

Topics include

  • Social media characteristics and functionality
  • Consumer engagement, social media communities, and brand value
  • Principles and ethics of social media marketing
  • Marketing research using social media
  • Social media advertising and content creation
  • Social media role in SEO and content marketing
  • Social media ROI


The Social Media Marketing course fee is $805.


If the below times do not work for you, we do offer other digital marketing courses that run on other days. Check out the Search Engine Optimisation (SEO) Course or the Google Certified Course for more details.

Class number: 1243

You need to attend all sessions of this class as listed below.

From - ToSessionDayTimeCampus (Room)
1 Mar 2018 - 12 Apr 2018LectureThursday17:30 - 20:30Mt Albert (182-2002)
3 May 2018 - 28 Jun 2018LectureThursday17:30 - 20:30Mt Albert (182-2002)

Class number: 5220

You need to attend all sessions of this class as listed below.

From - ToSessionDayTimeCampus (Room)
26 Jul 2018 - 27 Sep 2018LectureThursday17:30 - 20:30Mt Albert (180-2045)
18 Oct 2018 - 22 Nov 2018LectureThursday17:30 - 20:30Mt Albert (180-2045)

How to apply

New students

The easiest and fastest way is to apply for the course online:

Please complete an online application form for a Certificate of Proficiency for new students. Follow the instructions and log into MyUnitec Portal. In the MyUnitec Portal, click 'Apply for a new Programme'. Complete the first two steps of the application. On the 'Program' step of the application (Step 3), select the Certificate of Proficiency (COP) as the programme you are applying for, then select 'Certificate of Proficiency' in the Subject/Specialisation drop down menu. In the box next to 'Class Number' enter the four digit number either 1243 or 5220. Complete the other steps of the application form and click on "Submit Application".

Unitec students

If you are an existing Unitec student or are returning to Unitec after some time away, you will need to re-enrol.

If you need assistance with your application, please see our help page or contact Student Central on 0800 10 95 10 or study@unitec.ac.nz.


  • Course name: Social Media Marketing
  • Course number: BSNS7474
  • Class number: 1243 or 5220

Please note, if you have not already studied at Unitec you will need to supply supporting documentation such as a copy of your birth certificate or passport.