Explore your options
Digital marketing involves integrating online tools into traditional methods, as well as creating and optimising content, advanced advertising objectives and measurement tactics. The digital world offers plenty of opportunity for graduates to plan marketing campaigns for a variety of businesses, construct social media programmes, analyse engagement and define and measure the success of marketing activities.
The programme has been developed and is taught by industry experts with the latest digital trends in mind. We bring in guest speakers relevant to the course topics, integrating real world applications as part of the learning process. Industry recognised certifications are integrated into the course assessments in order to keep students aware of what companies need to stay relevant in the market.
The Bachelor of Business (Marketing) will help you to develop a sound knowledge of marketing practice and how to promote brands both online and offline. Whether you are interested in brand management, digital marketing, market research, advertising or sales, we have you covered.
Our short courses are 14 week intensive practical training for 3 key components to successful digital marketing. Check out the Social Media Marketing course or the Google Certified course or the Search Engine Optimisation (SEO) Course for more details.
Programmes and study path
|PROGRAMME||LEVEL||DURATION||CAREER OPTIONS||START DATES|
|Bachelor of Business (Marketing)||7||Full-time for three years or part-time options available||AdWords specialist, Advertising specialist, Brand manager, Digital marketing executive, Marketing manager, Marketing specialist, Market researcher, SEO specialist, Social media executive||February or July. Summer School also available|
|Google Certified Course (Web-based Advertising and Analytics)||14 weeks||Expert preparation to help you successfully pass Google Analytics and Google AdWords certification tests and get practical experience conducting online advertising campaigns for actual businesses that will help launch your...|
|Search Engine Optimisation Course (SEO)||14 weeks||SEO and SEM still dominate marketing skills. Websites remain critical marketing tools for companies of all sizes, in virtually every industry and in every country, and so marketers with the...|
|Social Media Marketing Course||14 weeks||This project-based course explores tools, tactics and strategies of Social Media Marketing. Through weekly expert sessions, and blogging, you will examine a variety of social media channels and acquire the...|