Marketing Fundamentals (BSNS5340)

Level: 
5
Credits: 
15 (0.125 EFTS)
Compulsory: 
No
Aim: 
To enable students to demonstrate and an understanding of the role and purpose of marketing in organisations.
Pre-requisites / Co-requisites: 
Restriction: APMG5340.
Topics include: 

Evolution of marketing & the marketing concept, Micro & macro environmental forces affecting marketing decisions, Ethical practices, Research
Information sources & evaluation of information, Consumer behaviour, Building customer relationships
Segmentation, target markets, Positioning, measurable objectives, Marketing mix strategies,
Timetable: 
Choose your class for this course from the option(s) below. You will need to attend all the sessions in that class to complete the course. Where more than one class number is shown, choose one of them and attend all sessions within that class number. (Note: If a class is held in different locations at the same time, you only need to attend all the sessions in one of the locations.)
There are no classes on public holidays.

Class: 1214

You need to attend all sessions of this class as listed below.

From – ToSessionDayTimeCampus (Room)
27 Feb 18 - 10 Apr 18 LectureTuesday09:30 - 12:30 Mt Albert (170-1064)
1 May 18 - 26 Jun 18 LectureTuesday09:30 - 12:30 Mt Albert (170-1064)

Class: 5193

You need to attend all sessions of this class as listed below.

From – ToSessionDayTimeCampus (Room)
24 Jul 18 - 25 Sep 18 LectureTuesday17:30 - 20:30 Mt Albert (182-2003)
16 Oct 18 - 20 Nov 18 LectureTuesday17:30 - 20:30 Mt Albert (182-2003)

Class: 5319

You need to attend all sessions of this class as listed below.

From – ToSessionDayTimeCampus (Room)
27 Jul 17 - 28 Sep 17 LectureThursday17:30 - 20:30 Mt Albert (114-2010)
19 Oct 17 - 23 Nov 17 LectureThursday17:30 - 20:30 Mt Albert (114-2010)
Note: This course is offered as part of Bachelor of Applied Technology - Transport Management, Bachelor of Business (Accountancy), Bachelor of Business (Finance), Bachelor of Business (Management), Bachelor of Business (Marketing), Graduate Diploma in Business (Marketing).

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