To enable students to understand the concepts, principles and practices of effective marketing management for an organisation.
Pre-requisites / Co-requisites:
Students must be admitted to the Bachelor of Business programme or the Graduate Diploma in Business programme to enrol in this course. Pre-requisites for BBus: BEBP5705, BEBP5706, BEBP5707 & BEBP5708. For GDB: Relevant Academic Authority Approval.
Choose your class for this course from the option(s) below. You will need to attend all the sessions in that class to complete the course. Where more than one class number is shown, choose one of them and attend all sessions within that class number. (Note: If a class is held in different locations at the same time, you only need to attend all the sessions in one of the locations.)