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Bachelor of Business (Marketing)

Want a career in marketing? Gain valuable skills and insight into contemporary marketing practice with a digital marketing focus. Practice and refine what you've learnt in the classroom and through a work experience internship. 

360 (3.0 EFTS)
Mt Albert
Start dates
February or July
Full-time for three years or part-time options available

Programme overview

The Bachelor of Business (Marketing) provides you with the knowledge and skills to successfully create and manage brands that win consumers’ hearts and minds using both traditional and new methods. You’ll discover how to identify consumers’ needs and wants, develop sound marketing plans and create marketing campaigns for real New Zealand organisations. You'll also learn how to create a social media plan and determine its effectiveness using Google Analytics.

This programme has been developed, and in some cases is being co-taught, with input from national and international business leaders. You’ll get the opportunity to create and present marketing campaigns for organisations as part of your course work; our students have previously conducted online advertising campaigns (Google AdWords and Facebook advertising) for numerous New Zealand businesses.

Real business experience - Industry Internship. In your final year you’ll take part in the Internship Based Learning (IBL) course where you will be in the workplace, completing a project and work tasks specifically related to your area of specialisation. At Unitec, we allow for flexible learning, so you can undertake your IBL while you complete other courses, should you choose. We will guide you through the IBL experience. You’ll have an academic supervisor and we’ll hold a series of useful workshops. Our marketing students intern at a wide range of organisations from retail through to hospitality and complete various projects such as developing a social media plan to organising, promoting and hosting an event.

Specialise in digital marketing. Learn the principles of digital marketing and acquire the advanced practical skills to be a digital marketing professional. We cover Search Engine Optimisation (SEO), Google AdWords, Facebook Advertising and other Pay Per Click (PPC) advertising, Inbound Marketing, and Social Media Marketing. You’ll also learn about digital metrics, legislation, regulation and codes of practice so that you will know how to help brands communicate effectively with their target audiences using emerging online technologies.


  • Internship Based Learning (IBL) - in the final year, students are offered the opportunity to gain work experience in a real organisation based on your chosen specialisation
  • Digital Marketing focus with the opportunity for Professional Certification with Google Adwords, Google Analytics and Hubspot Inbound
  • Marketing simulation games to gain insights into more strategic areas of business
  • Real business experience in the classroom, with real world business case studies
  • Opportunity to graduate with a double major

Double majors. In a world of change and complexity, it's an advantage to have multiple skills and to be adaptable. A double major can be completed within three and a half to four years of full-time study.

Double majors widen your area of expertise and can generate a wide variety of job opportunities.

  • Accountancy and Marketing
  • Accountancy and Management
  • Marketing and Management

Upon successful completion of this programme you can go onto further study in Postgraduate Diploma in Applied Business or Master of Applied Business programmes.

Admission requirements

For this programme, you will need the following:

1. 42 credits at NCEA Level 3 or higher including:

  • 14 credits in two different approved subjects; and
  • 14 credits from up to two subjects (approved or non-approved)

2. 8 credits at NCEA Level 2 or higher in English or Te Reo Maori (4 in reading, 4 in writing)

3. 14 credits in NCEA Level 1 or higher in Mathematics or Pangarau

4. Candidates who have English as a second language are required to have one or more of the following:

  • Have achieved NCEA Level 3 and New Zealand University entrance
  • Be able to provide evidence you satisfy our criteria for existing English proficiency
  • Have achieved at least one English proficiency outcome in the last two years

Don't have NCEA? We also accept:

  • A relevant qualification at Level 3 on the NZQF or above or an equivalent qualification; OR
  • Provide sufficient evidence to be eligible for special or discretionary admission.

For more information download the full programme regulations:

Programme Regulations

Courses and timetables

For more details on the courses including timetables, please click on the course names below.

Courses Credits Aim
Law of Business Obligations (ACTY5320) 15 credits (0.125 EFTS) To provide students with an in depth understanding of legal rules and fundamental legal obligations in the New Zealand business environment.
Organisations in a New Zealand Context (BEBP5105) 15.0 credits (0.125 EFTS) To identify the risks, ethical behaviour and bi-cultural nature of business entities in New Zealand.
Business Environments (BEBP5106) 15.0 credits (0.125 EFTS) To analyse the environment in which business entities operate and to address identified performance issues and risks.
Business Functions (BEBP5107) 15.0 credits (0.125 EFTS) To investigate how the principles of relevant business functions and internal relationships influence performance improvement.
Principles of Change Management (BEBP5108) 15.0 credits (0.125 EFTS) To analyse change, innovation and sustainable management in business entities and make decisions for performance success.
Organisational Planning (BEBP5705) 15.0 credits (0.125 EFTS) To evaluate organisational planning processes to inform the creation a business plan.
Leadership (BEBP5706) 15.0 credits (0.125 EFTS) To investigate aspects of leadership and reflect on insights in to individual potential and that of others to become effective leaders.
Project Management (BEBP5707) 15.0 credits (0.125 EFTS) To gain knowledge of project management theory and apply it to a team project.
Operational Management and Compliance (BEBP5708) 15.0 credits (0.125 EFTS) To investigate operational issues and challenges in order to promote compliance and improve organisational performance.
Courses Credits Aim
Marketing Management (BSNS6100) 15 credits (0.125 EFTS) To enable students to understand the concepts, principles and practices of effective marketing management for an organisation.
Digital Marketing (BSNS6363) 15 credits (0.125 EFTS) This course introduces the foundations of digital marketing with the goal of providing students with hands-on experience in developing a digital presence that supports the organisation’s marketing strategy.
Research Practice (BSNS6371) 15 credits (0.125 EFTS) To enable students to apply research methodologies and techniques with the purpose of completing a formal research proposal.
Buyer Behaviour (BSNS6372) 15 credits (0.125 EFTS) To enable students to critically evaluate the issues and processes related to the major psychological and sociological elements which influence both individual and group buying behaviours.
Courses Credits Aim
Internship Based Learning (BSNS7030) 30.0 credits (0.25 EFTS) To provide students with the opportunity to integrate their learning across their programme of study and to apply theoretical and practical business skills to an approved project and work objectives in industry. To critically reflect upon the processes undertaken in completing the project and work objectives so as to inform their future personal and professional development.
Advanced Marketing (BSNS7100) 15 credits (0.125 EFTS) To enable students to critically evaluate and develop a marketing strategy for an organisation.
Business Analytics (BSNS7162) 15 credits (0.125 EFTS) To enable students to analyse and apply business information to support organisational decision making.
Organisational Strategies (BSNS7340) 15 credits (0.125 EFTS) To enable students to participate in the development of corporate and functional strategies using market intelligence.
Courses Credits Aim
Economic Principles (ACTY5270) 15 credits (0.125 EFTS) To enable students to apply the fundamental elements of economic theory to contemporary business issues.
Courses Credits Aim
Financial Accounting (ACTY6201) 15 credits (0.125 EFTS) To provide students with the skills to prepare general purpose financial reports in accordance with generally accepted accounting practice (GAAP) and to discuss the concepts and valuation bases underlying their preparation.
Accounting Information Systems (ACTY6206) 15 credits (0.125 EFTS) To enable students to use and evaluate accounting information systems to provide information to support business processes.
Taxation (ACTY6210) 15 credits (0.125 EFTS) To introduce students to the fundamental tax principles and apply them to entities in the New Zealand environment.
Management Accounting (ACTY6212) 15 credits (0.125 EFTS) To provide students with an in-depth understanding of the core concepts and techniques for planning and control of costs in organisations.
Business Finance (ACTY6290) 15 credits (0.125 EFTS) To provide students with an understanding of the corporate finance theory and the ability to apply analytical techniques to facilitate investment, financing and dividend decisions of a firm.
Law of Business Entities (ACTY6320) 15 credits (0.125 EFTS) To enable students to explore the legal issues surrounding the creation, administration and termination of business structures.
Talent Development and Management (BSNS6341) 15 credits (0.125 EFTS) To develop employee knowledge, skills and ability (KSA) talent requirements that align with the future needs of the employee and organisation.
Organisational Behaviour (BSNS6342) 15 credits (0.125 EFTS) To develop students’ ability to critically assess the impact that individuals and groups/teams have on behaviours within organisations.
Operations Management (BSNS6350) 15 credits (0.125 EFTS) To conduct, and communicate the results of Business Process Improvement (BPI) investigations.
Supply Chain Management (BSNS6352) 15 credits (0.125 EFTS) To manage efficient, effective and sustainable supply chain processes and procedures incorporating inventory control strategies and systems.
Courses Credits Aim
Advanced Financial Accounting (ACTY7201) 15 credits (0.125 EFTS) To enable students to critically examine accounting theories, current financial accounting issues and apply advanced financial accounting techniques.
Advanced Auditing (ACTY7209) 15 credits (0.125 EFTS) To provide students with an understanding of the role and practice of external auditing of financial statements.
Advanced Management Accounting (ACTY7212) 15 credits (0.125 EFTS) To enable students to critically evaluate those management accounting techniques that contribute to business strategy and enhance organisational performance.
Google Certified (Web-based Advertising and Analytics) (BSNS7110) 15 credits (0.125 EFTS) For students to gain practical experience in web based analytics and on-line advertising
Applied Operations Management (BSNS7350) 15 credits (0.125 EFTS) To enable students to participate effectively in the investigation of an operations-related programme for improvement and change.
Social Media Marketing (BSNS7474) 15 credits (0.125 EFTS) The course examines social media as a contemporary marketing practice, to provide students with knowledge and skills necessary for developing and monitoring strategies connected to an organisation’s overall business goals.
Search Engine Optimisation (SEO) (BSNS7575) 15 credits (0.125 EFTS) Students will gain knowledge and practical experience in Search Engine Optimisation (SEO) best practices.

Unitec is part of Te Pūkenga

On 1 October 2022 Unitec became part of Te Pūkenga. Find out more about Te Pūkenga and what this means for you.