Programme overview
The Bachelor of Business (Marketing) provides you with the knowledge and skills to successfully create and manage brands that win consumers’ hearts and minds using both traditional and new methods. You’ll discover how to identify consumers’ needs and wants, develop sound marketing plans and create marketing campaigns for real New Zealand organisations. You'll also learn how to create a social media plan and determine its effectiveness using Google Analytics.
This programme has been developed, and in some cases is being co-taught, with input from national and international business leaders. You’ll get the opportunity to create and present marketing campaigns for organisations as part of your course work; our students have previously conducted online advertising campaigns (Google AdWords and Facebook advertising) for numerous New Zealand businesses.
Real business experience - Industry Internship. In your final year you’ll take part in the Internship Based Learning (IBL) course where you will be in the workplace, completing a project and work tasks specifically related to your area of specialisation. At Unitec, we allow for flexible learning, so you can undertake your IBL while you complete other courses, should you choose. We will guide you through the IBL experience. You’ll have an academic supervisor and we’ll hold a series of useful workshops. Our marketing students intern at a wide range of organisations from retail through to hospitality and complete various projects such as developing a social media plan to organising, promoting and hosting an event.
Specialise in digital marketing. Learn the principles of digital marketing and acquire the advanced practical skills to be a digital marketing professional. We cover Search Engine Optimisation (SEO), Google AdWords, Facebook Advertising and other Pay Per Click (PPC) advertising, Inbound Marketing, and Social Media Marketing. You’ll also learn about digital metrics, legislation, regulation and codes of practice so that you will know how to help brands communicate effectively with their target audiences using emerging online technologies.
Highlights
- Internship Based Learning (IBL) - in the final year, students are offered the opportunity to gain work experience in a real organisation based on your chosen specialisation
- Digital Marketing focus with the opportunity for Professional Certification with Google Adwords, Google Analytics and Hubspot Inbound
- Marketing simulation games to gain insights into more strategic areas of business
- Real business experience in the classroom, with real world business case studies
- Opportunity to graduate with a double major
Double majors. In a world of change and complexity, it's an advantage to have multiple skills and to be adaptable. A double major can be completed within three and a half to four years of full-time study.
Double majors widen your area of expertise and can generate a wide variety of job opportunities.
- Marketing and Management
Upon successful completion of this programme you can go onto further study in Postgraduate Diploma in Applied Business or Master of Applied Business programmes.
Admission requirements
What you will need to study this programme.
Domestic students
International students
Academic requirements
Applicants must be at least 16 years of age when they begin their studies, and they should meet the country-specific admission requirement,
And English entry requirements;
If English is not your first language, you will also need at least one of the following qualifications:
- An equivalent of IELTS (Academic) with minimum band scores of 6.0 with no individual band lower than 5.5 from one test taken in the preceding two years,
- Provide evidence that they have the English language proficiency required for the Programme as demonstrated through evidence of one of the kinds described in NZQA Rules on the Unitec English Language Requirements for International Students Web-page.
- University Entrance literacy: a minimum of 8 credits at Level 2 or higher in English or Te Reo Māori (a minimum of 4 credits must be in Reading and a minimum of 4 credits must be in Writing)
If you do not meet the English criteria above, we have a range of English Language programmes available, depending on your current level of ability.
Don’t meet these Academic requirements?
- If you don’t meet the academic criteria, our Bridging Education Programmes can help you qualify. Simply apply online, and we’ll discuss your next steps.
- If you don’t meet the above criteria, special or discretionary admission may apply; your eligibility will be determined at the interview.
For more information, download the full programme regulations.
Courses and timetables
For more details on the courses, please click on the course names below. Please note that our systems are updating with new course timetable information for 2024; please check back again soon.
Courses | Credits | Aim |
---|---|---|
Organisations in an Aotearoa New Zealand Context (BSNS5001) | 15.0 credits (0.125 EFTS) | The aim of this course is to develop the knowledge, skills, and competencies to analyse organisations and engage with stakeholders in an Aotearoa New Zealand context. |
Business Environments (BSNS5002) | 15.0 credits (0.125 EFTS) | The aim of this course is to develop the knowledge, skills, and competencies to analyse and manage the impact of environmental influences on a business entity. |
Business Functions (BSNS5003) | 15.0 credits (0.125 EFTS) | The aim of this course is to develop knowledge, skills, and competencies relevant to the core business functions of accounting, operations, human resource management, marketing and sales. |
Change and Innovation (BSNS5004) | 15.0 credits (0.125 EFTS) | The aim of this course is to develop the knowledge, skills, and competencies to contribute to organisational change and innovation. |
Introduction to Leadership (BSNS5401) | 15.0 credits (0.125 EFTS) | The aim of this course is to develop the knowledge, skills, and competencies to analyse and identify effective leadership approaches that promote positive workplace culture, diversity and change. |
Business Planning (BSNS5403) | 15.0 credits (0.125 EFTS) | The aim of this course is to develop the knowledge, skills, and competencies to engage in business planning and develop strategies that improve organisational performance. |
Managing Projects (BSNS5404) | 15.0 credits (0.125 EFTS) | The aim of this course is to develop the knowledge, skills, and competencies to effectively manage projects and lead project teams. |
Unitec is part of Te Pūkenga
On 1 October 2022 Unitec became part of Te Pūkenga. Find out more about Te Pūkenga and what this means for you.