Programme overview
The Bachelor of Business (Marketing) provides you with the knowledge and skills to successfully create and manage brands that win consumers’ hearts and minds using both traditional and new methods. You’ll discover how to identify consumers’ needs and wants, develop sound marketing plans and create marketing campaigns for real New Zealand organisations. You'll also learn how to create a social media plan and determine its effectiveness using Google Analytics.
This programme has been developed, and in some cases is being co-taught, with input from national and international business leaders. You’ll get the opportunity to create and present marketing campaigns for organisations as part of your course work; our students have previously conducted online advertising campaigns (Google AdWords and Facebook advertising) for numerous New Zealand businesses.
Real business experience - Industry Internship. In your final year you’ll take part in the Internship Based Learning (IBL) course where you will be in the workplace, completing a project and work tasks specifically related to your area of specialisation. At Unitec, we allow for flexible learning, so you can undertake your IBL while you complete other courses, should you choose. We will guide you through the IBL experience. You’ll have an academic supervisor and we’ll hold a series of useful workshops. Our marketing students intern at a wide range of organisations from retail through to hospitality and complete various projects such as developing a social media plan to organising, promoting and hosting an event.
Specialise in digital marketing. Learn the principles of digital marketing and acquire the advanced practical skills to be a digital marketing professional. We cover Search Engine Optimisation (SEO), Google AdWords, Facebook Advertising and other Pay Per Click (PPC) advertising, Inbound Marketing, and Social Media Marketing. You’ll also learn about digital metrics, legislation, regulation and codes of practice so that you will know how to help brands communicate effectively with their target audiences using emerging online technologies.
Highlights
- Internship Based Learning (IBL) - in the final year, students are offered the opportunity to gain work experience in a real organisation based on your chosen specialisation
- Digital Marketing focus with the opportunity for Professional Certification with Google Adwords, Google Analytics and Hubspot Inbound
- Marketing simulation games to gain insights into more strategic areas of business
- Real business experience in the classroom, with real world business case studies
- Opportunity to graduate with a double major
Double majors. In a world of change and complexity, it's an advantage to have multiple skills and to be adaptable. A double major can be completed within three and a half to four years of full-time study.
Double majors widen your area of expertise and can generate a wide variety of job opportunities.
- Accountancy and Marketing
- Accountancy and Management
- Marketing and Management
Upon successful completion of this programme you can go onto further study in Postgraduate Diploma in Applied Business or Master of Applied Business programmes.
Admission requirements
For this programme, you will need the following:
1. 42 credits at NCEA Level 3 or higher including:
- 14 credits in two different approved subjects; and
- 14 credits from up to two subjects (approved or non-approved)
2. 8 credits at NCEA Level 2 or higher in English or Te Reo Maori (4 in reading, 4 in writing)
3. 14 credits in NCEA Level 1 or higher in Mathematics or Pangarau
4. Candidates who have English as a second language are required to have one or more of the following:
- Have achieved NCEA Level 3 and New Zealand University entrance
- Be able to provide evidence you satisfy our criteria for existing English proficiency
- Have achieved at least one English proficiency outcome in the last two years
Don't have NCEA? We also accept:
- A relevant qualification at Level 3 on the NZQF or above or an equivalent qualification; OR
- Provide sufficient evidence to be eligible for special or discretionary admission.
For more information download the full programme regulations:
Courses and timetables
For more details on the courses including timetables, please click on the course names below.
| Courses | Credits | Aim |
|---|---|---|
| Law of Business Obligations (ACTY5320) | 15 credits (0.125 EFTS) | To provide students with an in depth understanding of legal rules and fundamental legal obligations in the New Zealand business environment. |
| Organisations in a New Zealand Context (BEBP5105) | 15.0 credits (0.125 EFTS) | To identify the risks, ethical behaviour and bi-cultural nature of business entities in New Zealand. |
| Business Environments (BEBP5106) | 15.0 credits (0.125 EFTS) | To analyse the environment in which business entities operate and to address identified performance issues and risks. |
| Business Functions (BEBP5107) | 15.0 credits (0.125 EFTS) | To investigate how the principles of relevant business functions and internal relationships influence performance improvement. |
| Principles of Change Management (BEBP5108) | 15.0 credits (0.125 EFTS) | To analyse change, innovation and sustainable management in business entities and make decisions for performance success. |
| Organisational Planning (BEBP5705) | 15.0 credits (0.125 EFTS) | To evaluate organisational planning processes to inform the creation a business plan. |
| Leadership (BEBP5706) | 15.0 credits (0.125 EFTS) | To investigate aspects of leadership and reflect on insights in to individual potential and that of others to become effective leaders. |
| Project Management (BEBP5707) | 15.0 credits (0.125 EFTS) | To gain knowledge of project management theory and apply it to a team project. |
| Operational Management and Compliance (BEBP5708) | 15.0 credits (0.125 EFTS) | To investigate operational issues and challenges in order to promote compliance and improve organisational performance. |
