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Programme overview

The Bachelor of Business (Marketing) provides you with the knowledge and skills to successfully create brands that win consumers’ hearts and minds using both traditional and new methods. You’ll discover how to identify consumers’ needs and wants, develop sound marketing plans and create marketing campaigns for real New Zealand organisations. You'll also learn how to create a social media plan and determine its effectiveness using google analytics.

This programme has been developed and in some cases is being co-taught, with input from national and international business leaders. You’ll get the opportunity to create and present marketing campaigns for organisations as part of your course work. Recently students conducted online advertising campaigns (Google AdWords and Facebook advertising) for over 50 small to medium sized businesses.

Real business experience in a business - Industry Internship. In your final year you’ll take part in the Industry Based Learning (IBL) course where you will be in the workplace, completing a project and work tasks specifically related to your area of specialisation. You’ll be out working in a business, but at Unitec we do this in a flexible way so that you can complete other courses at the same time. We will guide you through the experience, you’ll have an academic supervisor and we’ll hold a series of useful workshops. Our marketing students intern at a wide range of organisations from retail through to hospitality and complete various projects such as developing a social media plan to organising, promoting and hosting an event.

Specialise in digital marketing. Learn the principles of digital marketing and acquire the advanced practical skills to be a digital marketing professional. We cover Search Engine Optimisation (SEO), Google AdWords, Facebook Advertising and other Pay Per Click (PPC) advertising, Inbound Marketing, and Social Media Marketing. You’ll also learn about digital metrics, legislation, regulation and codes of practice so that you will know how to help brands communicate effectively with their target audiences using emerging online technologies.

Highlights

  • Real business experience in the classroom, with real world business case studies
  • Industry Based Learning (IBL) - in the final year, students are offered the opportunity to gain work experience in a real organisation based on your chosen specialisation
  • Digital Marketing focus with the opportunity for Professional Certification with Google Adwords, Google Analytics and Hubspot Inbound
  • Marketing simulation games to gain insights into more strategic areas of business
  • Opportunity to graduate with a double major

Double majors. In a world of change and complexity, it's an advantage to have multiple skills and to be adaptable. A double major can be completed within three and a half to four years of full-time study.

Double majors widen your area of expertise and can generate a wide variety of job opportunities.

  • Accountancy and Finance
  • Accountancy and Marketing
  • Accountancy and Management
  • Finance and Management
  • Finance and Marketing
  • Marketing and Management

Admission requirements

For this programme, you will need the following:

1. 42 credits at NCEA Level 3 or higher including:

  • 14 credits in two different approved subjects; and
  • 14 credits from up to two subjects (approved or non-approved)

2. 8 credits at NCEA Level 2 or higher in English or Te Reo Maori (4 in reading, 4 in writing)

3. 14 credits in NCEA Level 1 or higher in Mathematics or Pangarau

4. Candidates who have English as a second language are required to have one or more of the following:

  • Have achieved NCEA Level 3 and New Zealand University entrance
  • Be able to provide evidence you satisfy our criteria for existing English proficiency
  • Have achieved at least one English proficiency outcome in the last two years

Don’t have NCEA? We also accept:

  • A relevant qualification at Level 3 on the NZQF or above or an equivalent qualification; OR
  • Provide sufficient evidence to be eligible for special or discretionary admission.

For more information download the full programme regulations:

Programme Regulations

Courses and timetables

For more details on the courses including timetables, please click on the course names below.

CoursesCreditsAim
Accounting for Business (ACTY5200) 15 credits (0.125 EFTS)To introduce students to the role of accounting information in business decision-making and to analyse and interpret financial statements.
Information Systems and Applications (ACTY5230) 15 credits (0.125 EFTS)To enable students to gain an understanding of how information systems are used in a modern organisation and to be able to apply software skills to business related problems.
Law of Business Obligations (ACTY5320) 15 credits (0.125 EFTS)To provide students with an in depth understanding of legal rules and fundamental legal obligations in the New Zealand business environment.
Business Statistics (ACTY5401) 15 credits (0.125 EFTS)To introduce students to the importance of research and data collection in business and apply quantitative methods and statistical analysis to data.
Introduction to Professional Practice (Part 2) (ACTY5700) 15 credits (0.125 EFTS)The aim of this course is to build on student’s knowledge of successful Business practices gained from Introduction to Professional Practice Part A. A theme running throughout the course is a focus on ethical business practices which acts as a foundation for later courses within the Bachelor degree programme. Throughout the course students will be expected to engage in individual and collaborative learning and assessment events. Students will continue to develop and refine their professional profile through the development of a portfolio of evidence. The course will enable students to continue to develop their digital, information and academic literacies for tertiary study.
Marketing Fundamentals (BSNS5340) 15 credits (0.125 EFTS)To enable students to demonstrate and an understanding of the role and purpose of marketing in organisations.
Management Today (BSNS5390) 15 credits (0.125 EFTS)To enable students to examine the role and functions of organisations in New Zealand and globally.
Introduction to Professional Practice (Part 1) (BSNS5600) 15 credits (0.125 EFTS)To enable the development of business and academic skills in order to enhance personal development of communication, numeracy and literacy.
CoursesCreditsAim
Marketing Management (BSNS6100) 15 credits (0.125 EFTS)To enable students to understand the concepts, principles and practices of effective marketing management for an organisation.
Managing Projects (BSNS6162) 15 credits (0.125 EFTS)To enable students to participate effectively in a project team, to manage selves and others, and to scope and develop a project brief.
StrategicThinking for Managers (BSNS6340) 15 credits (0.125 EFTS)To develop students’ ability to critically evaluate business systems from a range of perspectives.
Research Practice (BSNS6371) 15 credits (0.125 EFTS)To enable students to apply research methodologies and techniques with the purpose of completing a formal research proposal.
Buyer Behaviour (BSNS6372) 15 credits (0.125 EFTS)To enable students to critically evaluate the issues and processes related to the major psychological and sociological elements which influence both individual and group buying behaviours.
Integrated Marketing Communications (BSNS6374) 15 credits (0.125 EFTS)To develop and present an appropriate integrated marketing communications plan incorporating reasoned objectives balanced with creative strategies and tactics.
CoursesCreditsAim
Advanced Marketing (BSNS7100) 15 credits (0.125 EFTS)To enable students to critically evaluate and develop a marketing strategy for an organisation.
Business Analytics (BSNS7162) 15 credits (0.125 EFTS)To enable students to analyse and apply business information to support organisational decision making.
Organisational Strategies (BSNS7340) 15 credits (0.125 EFTS)To enable students to participate in the development of corporate and functional strategies using market intelligence.
Industry Based Learning - Marketing (BSNS7389) 15 credits (0.125 EFTS)To provide students with the opportunity to integrate their learning across their programme of study and to apply theoretical and practical business skills to an approved project/placement in industry. To critically reflect upon the processes undertaken in completing the project/placement.
Industry Based Learning (Marketing) (BSNS7489) 30 credits (0.25 EFTS)To provide students with the opportunity to integrate their learning across their programme of study and to apply theoretical and practical business skills at an approved project and work objectives in industry. To critically reflect upon the process undertaken in completing the project and work objectives so as to inform their future personal and professional development
CoursesCreditsAim
Accounting Applications (ACTY5206) 15 credits (0.125 EFTS)To enable students to apply double entry accounting to prepare financial statements using both manual and computerised processes.
Economic Principles (ACTY5270) 15 credits (0.125 EFTS)To enable students to apply the fundamental elements of economic theory to contemporary business issues.
Principles of Managerial Finance (ACTY5290) 15 credits (0.125 EFTS)To introduce students to the fundamental concepts and analytical techniques used in financial management.
Introduction to Human Resources Management (BSNS5341) 15 credits (0.125 EFTS)To enable students to review and apply HR roles and practices to impact on organisational effectiveness.
Introduction to Operations Management (BSNS5350) 15 credits (0.125 EFTS)To enable students to apply concepts, tools and techniques of operations management to improve organisational performance.
CoursesCreditsAim
Financial Accounting (ACTY6201) 15 credits (0.125 EFTS)To provide students with the skills to prepare general purpose financial reports in accordance with generally accepted accounting practice (GAAP) and to discuss the concepts and valuation bases underlying their preparation.
Accounting Information Systems (ACTY6206) 15 credits (0.125 EFTS)To enable students to use and evaluate accounting information systems to provide information to support business processes.
Taxation (ACTY6210) 15 credits (0.125 EFTS)To introduce students to the fundamental tax principles and apply them to entities in the New Zealand environment.
Management Accounting (ACTY6212) 15 credits (0.125 EFTS)To provide students with an in-depth understanding of the core concepts and techniques for planning and control of costs in organisations.
Negotiated Study (ACTY6220) 15 credits (0.125 EFTS)To provide students with an opportunity to focus on a business related topic and conduct a study or project in an area to be negotiated between the student and the Programme Committee.
Business Finance (ACTY6290) 15 credits (0.125 EFTS)To provide students with an understanding of the corporate finance theory and the ability to apply analytical techniques to facilitate investment, financing and dividend decisions of a firm.
Investments (ACTY6291) 15 credits (0.125 EFTS)To provide students with the skills to analyse and manage investment portfolios and an understanding of the theory underlying the practice.
Financial Markets and the World Economy (ACTY6292) 15 credits (0.125 EFTS)To enable students to analyse the role of national and international financial markets and the impact they have on the New Zealand economy.
Law of Business Entities (ACTY6320) 15 credits (0.125 EFTS)To enable students to explore the legal issues surrounding the creation, administration and termination of business structures.
Talent Development and Management (BSNS6341) 15 credits (0.125 EFTS)To develop employee knowledge, skills and ability (KSA) talent requirements that align with the future needs of the employee and organisation.
Organisational Behaviour (BSNS6342) 15 credits (0.125 EFTS)To develop students’ ability to critically assess the impact that individuals and groups/teams have on behaviours within organisations.
Employee Relations and Legislation (BSNS6343) 15 credits (0.125 EFTS)To enable students to explore the nature of the employment and regulatory environment, and the formal informal relationships between employee and employer.
Operations Management (BSNS6350) 15 credits (0.125 EFTS)To conduct, and communicate the results of Business Process Improvement (BPI) investigations.
Managing Quality (BSNS6351) 15 credits (0.125 EFTS)To develop student enquiry and investigation skill relating to quality assurance and quality improvement
Supply Chain Management (BSNS6352) 15 credits (0.125 EFTS)To manage efficient, effective and sustainable supply chain processes and procedures incorporating inventory control strategies and systems.
Digital Marketing (BSNS6363) 15 credits (0.125 EFTS)This course introduces the foundations of digital marketing with the goal of providing students with hands-on experience in developing a digital presence that supports the organisation’s marketing strategy.
Services Marketing (BSNS6375) 15 credits (0.125 EFTS)Utilising a Service-Dominant Logic and gap analysis context, provide students with an in-depth knowledge of the concepts of services marketing and its role in the economy and to develop and recommend approaches to the marketing of professional services.
CoursesCreditsAim
Advanced Financial Accounting (ACTY7201) 15 credits (0.125 EFTS)To enable students to critically examine accounting theories, current financial accounting issues and apply advanced financial accounting techniques.
Advanced Auditing (ACTY7209) 15 credits (0.125 EFTS)To provide students with an understanding of the role and practice of external auditing of financial statements.
Advanced Taxation (ACTY7210) 15 credits (0.125 EFTS)To enable students to critically examine contemporary taxation issues affecting the New Zealand business environment.
Advanced Management Accounting (ACTY7212) 15 credits (0.125 EFTS)To enable students to critically evaluate those management accounting techniques that contribute to business strategy and enhance organisational performance.
Negotiated Study Accounting (ACTY7218) 15 credits (0.125 EFTS)To enable students to follow a course of self-directed study in their major discipline that will be in-depth study of an approved topic area.
Industry Based Learning - Accounting (ACTY7219) 15 credits (0.125 EFTS)To provide students with the opportunity to integrate their learning across their programme of study and to apply theoretical and practical business skills to an approved project/placement in industry. To critically reflect upon the processes undertaken in completing the project/placement.
Advanced Business Finance (ACTY7290) 15 credits (0.125 EFTS)To enable the students to apply advanced analysis of financial decision-making at the business level and discuss recent developments in the field of business finance.
Financial Statement Analysis (ACTY7292) 15 credits (0.125 EFTS)To provide students with advanced analytical skills in using a company’s financial statements to understand its past, present and future performance and assess its current value.
Financial Risk Management (ACTY7295) 15 credits (0.125 EFTS)To examine the theoretical and practical aspects of financial risk management with an emphasis on the effective use of derivatives, including futures, swaps, options and other financial instruments.
Industry Based Learning - Finance (ACTY7319) 15 credits (0.125 EFTS)To provide students with the opportunity to integrate their learning across their programme of study and to apply theoretical and practical business skills to an approved project/placement in industry. To critically reflect upon the processes undertaken in completing the project/placement.
Google Certified (Web-based Advertising and Analytics) (BSNS7110) 15 credits (0.125 EFTS)For students to gain practical experience in web based analytics and on-line advertising
Negotiated Study Human Resource Management (BSNS7348) 15 credits (0.125 EFTS)To enable students to follow a course of self-directed study in their major discipline that will be in-depth study of an approved topic area.
Industry Based Learning - Human Resource Management (BSNS7349) 15 credits (0.125 EFTS)To provide students with the opportunity to integrate their learning across their programme of study and to apply theoretical and practical business skills to an approved project/placement in industry. To critically reflect upon the processes undertaken in completing the project/placement.
Applied Operations Management (BSNS7350) 15 credits (0.125 EFTS)To enable students to participate effectively in the investigation of an operations-related programme for improvement and change.
Negotiated Study Operations Management (BSNS7358) 15 credits (0.125 EFTS)To enable students to follow a course of self-directed study in their major discipline that will be in-depth study of an approved topic area.
Industry Based Learning - Operations Management (BSNS7359) 15 credits (0.125 EFTS)To provide students with the opportunity to integrate their learning across their programme of study and to apply theoretical and practical business skills to an approved project/placement in industry. To critically reflect upon the processes undertaken in completing the project/placement.
International Business (BSNS7360) 15 credits (0.125 EFTS)To enable students to examine the drivers and processes shaping the global economic environment of the twenty first century.
Applied Digital Marketing (BSNS7373) 15 credits (0.125 EFTS)To enable students to explore the Internet and other forms of technologies are being used to transform business.
Negotiated Study Marketing (BSNS7388) 15 credits (0.125 EFTS)To enable students to follow a course of self-directed study in their major discipline that will be in-depth study of an approved topic area.
Social Media Marketing (BSNS7474) 15 credits (0.125 EFTS)The course examines social media as a contemporary marketing practice, to provide students with knowledge and skills necessary for developing and monitoring strategies connected to an organisation’s overall business goals.
Search Engine Optimisation (SEO) (BSNS7575) 15 credits (0.125 EFTS)Students will gain knowledge and practical experience in Search Engine Optimisation (SEO) best practices.
Sustainability in Business (BSNS7730) 15 credits (0.125 EFTS)To engage students in the critique and analysis of issues affecting sustainability of business organisations

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Disclaimer

The 'Key Information for Students' below does not reflect any international student information.

Please take this information as a guideline only. For example, you will often see a difference between these tuition fees and our estimate above. This is because there are a number of variables, such as the specific courses chosen within a programme.

The national graduate outcomes information is for all tertiary New Zealand providers including Unitec. This information is provided by the New Zealand Government and is derived from a national database that links educational and income information.

The statistical results below are a summary for:

Key Information for Students

Entry requirements

Minimum requirements: 42 credits at NCEA Level 3 from a mix of subjects, 14 credits at NCEA Level 1 or higher in Maths & English language requirements or relevant & equivalent qualifications, special & discretionary admission also accepted.

Detailed requirements: See the above "Admission requirements" section for more information about entry to this progrogramme.

Duration

3 Years

Tuition Fees

Annual

Total Qualification

Student fees:  $5,699$17,096
Government tuition subsidy: $6,285$18,854
Total:$11,983$35,950

Compulsory Student Services Fee
Student loan information available at StudyLink.

National graduate outcomes

(3 years after completion)
Median earnings$49,333
Earnings range$39,283 - $59,876
In employment80%
In further study13%
On a benefit1%

Note:All KIS information is the most recent available relating to domestic students only. Click here for more information about the Key Information for Students.