Social Media Marketing (BSNS7474)

Level: 
7
Credits: 
15 (0.125 EFTS)
Compulsory: 
No
Aim: 
The course examines social media as a contemporary marketing practice, to provide students with knowledge and skills necessary for developing and monitoring strategies connected to an organisation’s overall business goals.
Pre-requisites / Co-requisites: 
Pre-requisite: BSNS5340.
Topics include: 

Social media as a contemporary marketing practice
Social media characteristics and functionality
Consumer engagement, social media communities, and brand value
Principles and ethics of social media marketing
Marketing research using social media
Social media and strategy planning
Social media advertising and content creation
SEO and content marketing
Social media ROI
Timetable: 
Choose your class for this course from the option(s) below. You will need to attend all the sessions in that class to complete the course. Where more than one class number is shown, choose one of them and attend all sessions within that class number. (Note: If a class is held in different locations at the same time, you only need to attend all the sessions in one of the locations.)
There are no classes on public holidays.

Class: 1243

You need to attend all sessions of this class as listed below.

From – ToSessionDayTimeCampus (Room)
1 Mar 18 - 12 Apr 18 LectureThursday17:30 - 20:30 Mt Albert (182-2002)
3 May 18 - 28 Jun 18 LectureThursday17:30 - 20:30 Mt Albert (182-2002)

Class: 5220. This timetable is currently unavailable.

Class: 7571

You need to attend all sessions of this class as listed below.

From – ToSessionDayTimeCampus (Room)
27 Jul 17 - 28 Sep 17 LectureThursday17:30 - 20:30 Mt Albert (170-1049)
19 Oct 17 - 2 Nov 17 LectureThursday17:30 - 20:30 Mt Albert (170-1049)
Note: This course is offered as part of Bachelor of Business (Marketing), Graduate Diploma in Business (Marketing).

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