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Jojo San Diego

Enrolment Processing
Location: Building 110, Room 2035


MSc Industrial Economics, BA Economics, Cert Adult Education & Training, Cert Money Management

Professional memberships

New Zealand Association of Economists

Rotary Club of Makati McKinley


Josefino, or “Jojo” as he is fondly called joined Unitec on June 2004.  He has been involved in research, various industries and the academe for over 30 years both in New Zealand and the Philippines.  His research exposure includes corporate governance, equities and fixed-income research, structural equation modelling (SEM), industry research, purchasing research, and materials research.

Jojo has prepared numerous information memoranda, prospectuses, industry studies, briefing and presentation materials, research outlook and updates. Over the years, he has developed econometric models, financial models and completed industry, economic and financial forecasts.  He has presented in various briefings, seminars and conferences here and overseas.


Davis, R., Lang, B., and San Diego, J. (2014). How gender affects the relationship between hedonic shopping motivation and purchase intentions? Journal of Consumer Behaviour, 13(1): 18-30.

du Plessis, A., Nel, P., and San Diego, J. (2013). Workforce Cost Effects on Productivity, Quality and Satisfaction in Organizations. , 13 (1) : 165-181. Journal of Community Positive Practices, ISSN Print: 1582-8344; Electronic: 2247-6571 (Vol. 13 (1)).

Davis, R., Lang, B., and San Diego, J. (2013). A Comparison of Online and Offline Gender and Goal-Directed Shopping Online. Academy of Marketing Science World Marketing Congress, 17-20 July, Melbourne, Australia.

Davis, R., Lang, B., and San Diego, J. (2012). Does Gender Mediate Online Shopping Attitudes and Purchase Intentions? Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC). 3-5 December, Adelaide, Australia.

Gunaratne, A., Wilson, G., and San Diego, J. (2012). Attributes Associated with Customer Satisfaction in Fine Dining Restaurants and their Zones of Tolerance. Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC). 3-5 December, Adelaide, Australia.

Davis, R., Lang, B., and San Diego, J. (2012). Does a Consumer's Gender Matter Online or Offline? The Mediating Effect in Hedonic Consumption and Purchase Behaviour. 11th Conference on Gender, Marketing and Consumer Behaviour, 2-5 July, Queenstown, New Zealand.

Nel, P., Ruth, D., and San Diego, J. (2012). Management Development Practices in New Zealand: Some Longitudinal Comparisons between 2007 and 2011. 11th World Congress of the International Federation of Scholarly Associations of Management (IFSAM), 26-29 June, Limerick, Ireland. ISBN 978-1-907300-04-2.

Bradbury, M., Rainsbury, E., and San Diego, J. (2011). Evidence On The Convergence Of Corporate Governance: Related To Audit Committee Composition. Accounting and Finance Association of Australia and New Zealand (AFAANZ) Conference. 3-5 July, Darwin, Australia.

Rainsbury, E., San Diego, J., and Walker, L. (2010). Evidence on the Impact of International Financial Reporting Standards in New Zealand. Second Quantitative Accounting Research Symposium, 28 May, Auckland, New Zealand.

Moriarity, S., and San Diego, J. (2009). Recursive relationships in executive compensation. Paper presented at the Managing Asian Business Corporations in the 21st Century. In A. Harun, R. Mohidin, L. Beatrice, R. Mahmud, & D. Eranza (Eds.), The 4th International Conference of the Asian Academy of Applied Business, Manila, Philippines. 17-18 December. ISBN 978-983-2868-01-9.

Stewart, J., and San Diego, J. (2007). Exiters from the New Zealand quota managed fishery and their post-exit employment outcomes. New Zealand Association of Economists Annual Conference, 27-29 June, Christchurch, New Zealand.