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Mitra Etemaddar

Senior Lecturer
School of Applied Business


Etemaddar, M., & Herbert, F. (2021). Coping with Covid19 pandemic- Exploring Not For Profit organisations (NFP) in New Zealand. 2021 MIT/Unitec Research Symposium - Rangahau Horonuku Hou - New Research Landscapes, Unitec.

Etemaddar, M. (2020). Digital Transformation among SMEs in New Zealand: Challenges and Opportunities. 2020 Unitec Research Symposium, Auckland.

Etemaddar, Mitra., & Airehrour, David. (2019). Ethnic migrants' mobile identity and its influence on their entrepreneurial path. Mobilities Research Symposium, Queenstown.

Mirzaei, Maryam., Vellore Ranganathan, Sanjeev., Kearns, Nick., Airehrour, David., & Etemaddar, Mitra. (2019). Investigating Challenges to SME Deployment of Operational Business Intelligence. UCC '19: IEEE/ACM 12th International Conference on Utility and Cloud Computing, Auckland, New Zealand.

Etemaddar, M., Thyne, M., & Insch, A. (2018). A taste of home - choosing a destination wedding. Anatolia (Vol. 29(3)).

Gray, B., Kirkwood, J., Etemaddar, M., & Monahan, E. (2018). Sustainable business models for community-based enterprises in Samoa and Tonga. Journal of Small Business & Entrepreneurship (Vol. 25(2)).

Gray, B., Kirkwood, J., Monahan, E., & Etemaddar, M. (2018). Internal factors influencing effective opportunity identification in a Tongan social enterprise. Journal of Small Business & Entrepreneurship (Vol. NA).