Publications

Rees, Peter., & Etemaddar, Mitra. (2023). Enhancing Social Media Engagement of Pacific Learners at Unitec-Te Pūkenga. Te Pukenga Pacific Research Symposium 2023, MIT- Auckland.

Daniel, Willlie., Etemaddar, Mitra., & Simmons, Glenn. (2023). How Kaon system affects family business in Solomon Island- Case study. Te Pukenga Pacific Research Symposium 2023, MIT- Auckland.

Gianelly, Carl., Etemaddar, Mitra., & Su, Shu. (2023). Evolving Family Preferences: A Study of Airbnb Evaluations in New Zealand (2018-2023). OPSITARA (Te Pūkenga Region 4) Research Symposium 2023, Invercargill.

Willie, Daniel., Etemaddar, Mitra., & Simmons, Glenn. (2023). Paper Title: Exploring Factors Influencing the Success and Failure of Rural Micro-enterprises in Choiseul Province, Solomon Islands. OPSITARA (Te Pūkenga Region 4) Research Symposium 2023, Invercargill.

Etemaddar, M., & Herbert, F. (2021). Coping with Covid19 pandemic- Exploring Not For Profit organisations (NFP) in New Zealand. 2021 MIT/Unitec Research Symposium - Rangahau Horonuku Hou - New Research Landscapes, Unitec.

Etemaddar, M. (2020). Digital Transformation among SMEs in New Zealand: Challenges and Opportunities. 2020 Unitec Research Symposium, Auckland.

Etemaddar, Mitra., & Airehrour, David. (2019). Ethnic migrants' mobile identity and its influence on their entrepreneurial path. Mobilities Research Symposium, Queenstown.

Mirzaei, Maryam., Vellore Ranganathan, Sanjeev., Kearns, Nick., Airehrour, David., & Etemaddar, Mitra. (2019). Investigating Challenges to SME Deployment of Operational Business Intelligence. UCC '19: IEEE/ACM 12th International Conference on Utility and Cloud Computing, Auckland, New Zealand.

Gray, B., Kirkwood, J., Etemaddar, M., & Monahan, E. (2018). Sustainable business models for community-based enterprises in Samoa and Tonga. Journal of Small Business & Entrepreneurship (Vol. 25(2)).

Gray, B., Kirkwood, J., Monahan, E., & Etemaddar, M. (2018). Internal factors influencing effective opportunity identification in a Tongan social enterprise. Journal of Small Business & Entrepreneurship (Vol. NA).

Etemaddar, M., Thyne, M., & Insch, A. (2018). A taste of home - choosing a destination wedding. Anatolia (Vol. 29(3)).