Qualifications

Profile

Katie lectures in sport management as well as serving as a Programme Leader in Unitec's Department of Sport. She joined Unitec in July 2010 upon completion of her PhD in sport management at The Ohio State University, where she specialised in sport nostalgia. She continues to research new areas of sport consumer behaviour and teaching and learning.

She arrived at Unitec with a wealth of supplementary education and sporting experience, including a graduate teaching assistantship in sport management, a graduate assistantship overseeing several collegiate intramural sports teams and student employees, captaining the varsity synchronised swimming team, securing four collegiate synchronised swimming national championships, as well as serving as a voluntary varsity coach and team manager.

Outside of Unitec, Katie puts her tramping and camping gear to good use as she explores New Zealand. When she finds herself indoors, she spends much time refining her culinary skills.

Publications

Scott, O., Naylor, M., & Bruffy, K. (2017). Social Media, Fan Engagement, and Global Sport. Schulenkorf, N. & Frawley, F. New York, New York (Vol. 1).

Bruffy, K., Naylor, M., & Johnston, J. (2016). Managing a home court transition: The case of the New Zealand Breakers. Sport Management Review (Vol. 19).

Scott, O., Pegoraro, A., Beaton, A., Watkins, J., Bruffy, K., & Naylor, M. (2015). Social media strategies: Engaging with rugby union consumers. Sport Management Association of Australia and New Zealand, University of Tasmania, Hobart, Australia.
https://hdl.handle.net/10652/3330

Bruffy, K. C., Naylor, M., and Johnston, M. (2015). Managing a home court transition: The case of the New Zealand Breakers. Sport Management Review, In revision (Vol. Available Online).

Bruffy, K. C. (2015). Global sport marketing: Contemporary issues and practice, First edition. Sport Management Review, Book Review (Vol. Available Online).

Scott, O., Bruffy, K., and Naylor, M. (2015). Managing Social Media in Sport. T. Byers, USA.
https://hdl.handle.net/10652/3224

Ferkins, L., Shilbury, D., Meiklejohn, T., Karg, A., Rowe, K., & Bruffy, K. (2015). Sport governance design: Exploring issues and impacts of ownership changes in rugby union. European Association of Sport Management, Dublin, Ireland.
https://hdl.handle.net/10652/3331

Bruffy, K., Scott, O., Naylor, M., and Beaton, A. (2014). Segmentation of a professional sport team's social media community. Sport Management Association of Australia and New Zealand, Deakin University, Melbourne, Australia.
https://hdl.handle.net/10652/3883

Meiklejohn, T., and Bruffy, K. (2014). The convergence of sport marketing and sport development: Addressing declining participation in a changing environment. A case study of Auckland Cricket Association. Sport Management Association of Australia and New Zealand, Deakin University Melbourne, Australia.
https://hdl.handle.net/10652/3882

Meiklejohn, T., Ferkins, L., Bruffy, K., Karg, A., Rowe, K., and Shilbury, D. (2014). Questions of commercial ownership in sport governance: The Super Rugby journey. Sport Management Association of Australia and New Zealand Conference, Melbourne, Australia.

Bruffy, K. C., Scott, O., and Naylor, M. (2013). A multi-stage exploration of social media strategy in professional sport: The case study of the New Zealand Breakers. Sport Management Association of Australia and New Zealand Conference, Dunedin.
https://hdl.handle.net/10652/2888

Meiklejohn, T., Bruffy, K., and Till, J. (2012). The industry as a platform for teaching and learning. Unitec Kick Start Conference, Unitec, Mt. Albert, Auckland.

Bruffy, K. C., and Piggot-Irvine, E. (2012). Turning social networking into social learning. North American Society for Sport Management Conference, Seattle, Washington, USA, May 22nd-26th 2012.

Naylor, M., and Bruffy, K. (2012). Keeping the momentum going: The case of the New Zealand Breakers. Sport Management Association of Australia and New Zealand, Sydney, Australia, 28-30 November.

Brown, L., Bruffy, K. C., Barnhill, C., and Czekanski, D. (2012). Sharing the doctoral experience: Using peer-to-peer relationships to enhance the doctoral student experience. North American Society for Sport Management Conference, Seattle, Washington, USA.

Bruffy, K. C., and Meiklejohn, T. (2011). Co-branding a mascot: The case study of the LG Northern Mystics Netball Franchise. Sport Management Association of Australia and New Zealand, 23rd-25th November, 2011, Melbourne, Australia, Melbourne Cricket Grounds.

Bruffy, K.C. (2011). Turning social networking into social learning. Unitec Research Symposium, Unitec, Mt. Albert, Auckland. 20th October 2011.

Piggot-Irvine, E., Schwenger, B., Lynch, C., Service, J., Hetet, J., Bruffy, K., Hammond, K., Bade, M., and White, M. (2011). Making research REAL: How a group of staff are rigorously improving their practice via research. Unitec Research Symposium, Unitec, Mt. Albert, Auckland 20th October 2011.

Bruffy, K. C. (2011). Why social media belongs in academia and how to use it. Unitec Learning and Teaching Symposium, Unitec, Mt. Albert, Auckland 10th October 2011.

Meyer, K., and Turner, B. (2010). Sport nostalgia: An examination of familiarity and intended behavior. Sport Management Association of Australia and New Zealand, Wellington, NZ 2010, 25-26 November.

Meyer, K. (2010). Sport nostalgia: An examination of familiarity and intended behavior. Doctor of Philosophy, Graduate Program in Sport Management, The Ohio State University.

Seifried, C., and Meyer, K. (2010). Nostalgia-related aspects of professional sport facilities: A facility audit of major league baseball and national football league strategies to evoke the past. International Journal of Sport Management, Recreation & Tourism, ISSN: 1791-874X-5c (Vol. 5).

Meyer, K., and Turner, B. (2009). Defining nostalgia: The need for an empirical study. North American Society for Sport Management, Columbia, SC (University of South Carolina). May 27-30, 2009.

Meyer, K., and Turner, B. (2008). Sport nostalgia: An investigation of the effects of evoked sport nostalgia on sport identification. North American Society for Sport Management, Toronto, Ontario, Canada.