Digital Marketing (BSNS6363)

Level: 
6
Credits: 
15 (0.125 EFTS)
Compulsory: 
Yes
Aim: 
This course introduces the foundations of digital marketing with the goal of providing students with hands-on experience in developing a digital presence that supports the organisation’s marketing strategy.
Pre-requisites / Co-requisites: 
 
Topics include: 

Contemporary digital marketing practice
Website design and functionality
Online advertising
Social media marketing
SEO
Digital marketing analytics
Digital ethics and regulations
Digital marketing campaign
Timetable: 
Choose your class for this course from the option(s) below. You will need to attend all the sessions in that class to complete the course. Where more than one class number is shown, choose one of them and attend all sessions within that class number. (Note: If a class is held in different locations at the same time, you only need to attend all the sessions in one of the locations.)
There are no classes on public holidays.

Class: 1231

You need to attend all sessions of this class as listed below.

From – ToSessionDayTimeCampus (Room)
26 Feb 18 - 9 Apr 18 LectureMonday13:00 - 16:00 Mt Albert (183-1004)
30 Apr 18 - 25 Jun 18 LectureMonday13:00 - 16:00 Mt Albert (183-1004)

Class: 5207

You need to attend all sessions of this class as listed below.

From – ToSessionDayTimeCampus (Room)
24 Jul 18 - 25 Sep 18 LectureTuesday17:30 - 20:30 Mt Albert (170-1058)
16 Oct 18 - 30 Oct 18 LectureTuesday17:30 - 20:30 Mt Albert (170-1058)
Note: This course is offered as part of Bachelor of Business (Marketing), Graduate Diploma in Business (Marketing).

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