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Bachelor of Business (Marketing)

Want a career in marketing? Gain valuable skills and insight into contemporary marketing practice with a digital marketing focus. Practice and refine what you’ve learnt in the classroom and through a work experience internship.

Level
7
Credits
360 (3.0 EFTS)
Campus
Mt Albert
Start dates
February or July
Duration
Full-time for three years or part-time options available

Call us now on 0800 10 95 10

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Programme overview

Unlock the skills needed to understand consumer behaviour and create impactful marketing strategies. The Bachelor of Business (Marketing) equips you with the tools to identify consumer needs, design effective marketing plans, and gain real-world insights through Industry-Based Learning, where you’ll work on projects for organisations aligned with your specialisation.

With input from national and international business leaders, this programme ensures you learn industry-relevant skills from experts. 

Programme Highlights 

  • Industry-Based Learning (IBL): Gain work experience during your final year by working on real projects in an organisation aligned with your specialisation. During your internship, you’ll work on a project directly related to your specialisation. This provides the opportunity to implement what you have learnt throughout your study.
  • Digital Marketing Certifications: Earn professional certifications in Google AdWords, Google Analytics, and HubSpot Inbound Marketing. 
  • Marketing Simulation Games: Participate in simulations that provide insights into strategic marketing and business decisions. 
  • Real Business Experience: Work on real-world case studies and create marketing campaigns for New Zealand organisations as part of your coursework.

Digital Marketing 

In today’s digital world, a focus on Digital Marketing is essential.

You’ll gain practical skills in: 

  • Search Engine Optimisation (SEO)
  • Google AdWords
  • Facebook Advertising and PPC campaigns
  • Inbound and Social Media Marketing

In addition, you’ll explore digital metrics, legislation, and codes of practice, preparing you to help brands communicate effectively and legally with their target audiences across digital platforms. 

>> Download a copy of the Bachelor of Business (Marketing) study plan here.

Programme structure 

The Bachelor of Business (Marketing) is a 3-year full-time (duration for part-time study will vary), 360-credit programme. Please read the study plan carefully for the programme specific requirements, required credits at each level, and to see which courses are compulsory or elective courses. 

Study a Double Major

Boost your career prospects with a double major. This option allows you to broaden your knowledge and skills, making you more versatile in the job market. You can choose a double major in Marketing and Management with the Bachelor of Business.

Admission requirements

What you will need to study this programme.

Academic requirements

You must have completed at least one of the following:

  • NCEA entry requirements with a minimum of 42 credits at NCEA Level 3 or higher on the National Qualifications Framework, with
  • 14 credits at Level 3 or higher in each of two subjects from an approved subject list,
  • 14 credits at Level 3 or higher taken from no more than two additional domains on the National Qualifications Framework,
  • 14 credits at Level 1 or higher in Mathematics or Pangarau on the National Qualifications Framework,
  • A minimum of 8 credits at Level 2 or higher in English or Te Reo Māori (a minimum of 4 credits must be in Reading and a minimum of 4 credits must be in Writing)
  • Successful completion of an approved qualification at Level 3 or above with a relevant pathway, where appropriate.
  • At least 3 ‘C’ passes in the New Zealand University Bursaries Examinations.

And meet one of the English entry requirements;

Don’t meet these Academic requirements?

For more information, download the programme regulations (PDF 433 KB).

Academic requirements

Applicants must be at least 16 years of age when they begin their studies, and they should meet the country-specific admission requirement,

And English entry requirements;

​If English is not your first language, you will also need at least one of the following qualifications:

  • An equivalent of IELTS (Academic) with minimum band scores of 6.0 with no individual band lower than 5.5 from one test taken in the preceding two years,; or
  • Evidence of English language proficiency as outlined in the NZQA Rules on the Unitec English Language Requirements for International Students Web-page.; or
  • University Entrance Literacy: 8 credits at Level 2 or above in English or Māori (4 in Reading, 4 in Writing); or

If you do not meet the English criteria above, we have a range of English Language programmes available, depending on your current level of ability.

Don’t meet these Academic requirements?

For more information, download the programme regulations (PDF 433 KB).

Courses and timetables

For more details on the courses including timetables, please click on the course names below.

Compulsory coursesElective courses
Level 5Level 6Level 7
Level 6Level 7
Courses Credits Aim
Organisations in an Aotearoa New Zealand Context(BSNS5001) 15.0 credits (0.125 EFTS) The aim of this course is to develop the knowledge, skills, and competencies to analyse organisations and engage with stakeholders in an Aotearoa New Zealand context.
Business Environments(BSNS5002) 15.0 credits (0.125 EFTS) The aim of this course is to develop the knowledge, skills, and competencies to analyse and manage the impact of environmental influences on a business entity.
Business Functions(BSNS5003) 15.0 credits (0.125 EFTS) The aim of this course is to develop knowledge, skills, and competencies relevant to the core business functions of accounting, operations, human resource management, marketing and sales.
Change and Innovation(BSNS5004) 15.0 credits (0.125 EFTS) The aim of this course is to develop the knowledge, skills, and competencies to contribute to organisational change and innovation.
Introduction to Leadership(BSNS5401) 15.0 credits (0.125 EFTS) The aim of this course is to develop the knowledge, skills, and competencies to analyse and identify effective leadership approaches that promote positive workplace culture, diversity and change.
Operations Management and Compliance(BSNS5402) 15.0 credits (0.125 EFTS) The aim of this course is to develop the knowledge, skills, and competencies to evaluate operational issues and challenges and apply operational techniques for continuous improvement and compliance.
Business Planning(BSNS5403) 15.0 credits (0.125 EFTS) The aim of this course is to develop the knowledge, skills, and competencies to engage in business planning and develop strategies that improve organisational performance.
Managing Projects(BSNS5404) 15.0 credits (0.125 EFTS) The aim of this course is to develop the knowledge, skills, and competencies to effectively manage projects and lead project teams.
Courses Credits Aim
Marketing Management(BSNS6100) 15.0 credits (0.125 EFTS) To enable students to understand the concepts, principles and practices of effective marketing management for an organisation.
Talent Development and Management(BSNS6341) 15.0 credits (0.125 EFTS) To develop employee knowledge, skills and ability (KSA) talent requirements that align with the future needs of the employee and organisation.
Organisational Behaviour(BSNS6342) 15.0 credits (0.125 EFTS) To develop students’ ability to critically assess the impact that individuals and groups/teams have on behaviours within organisations.
Operations Management(BSNS6350) 15.0 credits (0.125 EFTS) To conduct, and communicate the results of Business Process Improvement (BPI) investigations.
Supply Chain Management(BSNS6352) 15.0 credits (0.125 EFTS) To manage efficient, effective and sustainable supply chain processes and procedures incorporating inventory control strategies and systems.
Digital Marketing(BSNS6363) 15.0 credits (0.125 EFTS) This course introduces the foundations of digital marketing with the goal of providing students with hands-on experience in developing a digital presence that supports the organisation’s marketing strategy.
Buyer Behaviour(BSNS6372) 15.0 credits (0.125 EFTS) To enable students to critically evaluate the issues and processes related to the major psychological and sociological elements which influence both individual and group buying behaviours.
Courses Credits Aim
Internship Based Learning(BSNS7030) 30.0 credits (0.250 EFTS) To provide students with the opportunity to integrate their learning across their programme of study and to apply theoretical and practical business skills to an approved project and work objectives in industry. To critically reflect upon the processes undertaken in completing the project and work objectives so as to inform their future personal and professional development.
Advanced Marketing(BSNS7100) 15.0 credits (0.125 EFTS) To enable students to critically evaluate and develop a marketing strategy for an organisation.
Applied Human Resource Management(BSNS7140) 15.0 credits (0.125 EFTS) Students will investigate, critically analyse and align HRM practices to business and organisational goals.
Business Analytics(BSNS7162) 15.0 credits (0.125 EFTS) To enable students to analyse and apply business information to support organisational decision making.
Organisational Strategies(BSNS7340) 15.0 credits (0.125 EFTS) To enable students to participate in the development of corporate and functional strategies using market intelligence.
Applied Operations Management(BSNS7350) 15.0 credits (0.125 EFTS) To enable students to participate effectively in the investigation of an operations-related programme for improvement and change.
Courses Credits Aim
Talent Development and Management(BSNS6341) 15.0 credits (0.125 EFTS) To develop employee knowledge, skills and ability (KSA) talent requirements that align with the future needs of the employee and organisation.
Organisational Behaviour(BSNS6342) 15.0 credits (0.125 EFTS) To develop students’ ability to critically assess the impact that individuals and groups/teams have on behaviours within organisations.
Operations Management(BSNS6350) 15.0 credits (0.125 EFTS) To conduct, and communicate the results of Business Process Improvement (BPI) investigations.
Supply Chain Management(BSNS6352) 15.0 credits (0.125 EFTS) To manage efficient, effective and sustainable supply chain processes and procedures incorporating inventory control strategies and systems.
Buyer Behaviour(BSNS6372) 15.0 credits (0.125 EFTS) To enable students to critically evaluate the issues and processes related to the major psychological and sociological elements which influence both individual and group buying behaviours.
Courses Credits Aim
Google Certified (Web-based Advertising and Analytics)(BSNS7110) 15.0 credits (0.125 EFTS) For students to gain practical experience in web based analytics and on-line advertising
Organisational Strategies(BSNS7340) 15.0 credits (0.125 EFTS) To enable students to participate in the development of corporate and functional strategies using market intelligence.
Applied Operations Management(BSNS7350) 15.0 credits (0.125 EFTS) To enable students to participate effectively in the investigation of an operations-related programme for improvement and change.
Social Media Marketing(BSNS7474) 15.0 credits (0.125 EFTS) The course examines social media as a contemporary marketing practice, to provide students with knowledge and skills necessary for developing and monitoring strategies connected to an organisation’s overall business goals.
Search Engine Optimisation (SEO)(BSNS7575) 15.0 credits (0.125 EFTS) Students will gain knowledge and practical experience in Search Engine Optimisation (SEO) best practices.
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