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Explore your study options in Creative Industries

Bachelor of Creative Enterprise

The Bachelor of Creative Enterprise (BCE) is a multi-disciplinary degree that prepares you to make a living from your creativity. Whether you are interested in graphic design, animation, photography and moving image, visual arts or illustration, this degree is designed to both further your skills and creativity while giving you a base from which to launch a career.

Level
7
Credits
360 (3.0 EFTS)
Campus
Mt Albert
Start dates
February or July
Duration
Three years full-time or six years part-time

Programme overview

The Bachelor of Creative Enterprise is flexible in design, enabling you to adapt this qualification to best suit your creative and commercial interests. You’ll spend the first year building knowledge in key areas like creative thinking, professional practice, storytelling, digital technology and communication, as well as getting a taste of a variety of creative practices. Then, your instructors work with you to craft your own creative pathway through Years Two and Three. 

The BCE is an immersive programme in which students explore how to be self-directed learners, to take responsibility for themselves and to take ownership of their careers. We have created a dynamic environment and a focus on real-world projects aimed squarely at getting students out into the workforce. 

See BCE students in action: The current recruitment campaign for Unitec has been created and is being delivered by BCE students. See the BCE students in action here.

Highlights

  • Development of transferable skills and real-world project based learning
  • Opportunity to work broadly across an array of disciplines and choose their specialization
  • Exposure to emerging technologies with guest lecturers, cutting edge industry demonstrations, and workshops
  • Choice of electives from multiple pathways (performing arts, visual arts, design, business, technology, marketing and communications)
  • Critique sessions and written components to enable students to develop communication skills
  • Teamwork based research and development to prepare you for managing a range of creative, entrepreneurial projects
  • Ability to emerge as an agile practitioner in a dynamic creative market

Keep up to date with our latest news on our Bachelor of Creative Enterprise Facebook page.

Admission requirements

For this programme, you will need the following:

1. 42 credits at NCEA Level 3 or higher including:

  • 14 credits in two different approved subjects; and
  • 14 credits from up to two subjects (approved or non-approved)

2. 8 credits at NCEA Level 2 or higher in English or Te Reo Maori (4 in reading, 4 in writing)
3. 14 credits in NCEA Level 1 or higher in Mathematics or Pangarau
4. You may be required to attend an interview or audition, submit a portfolio or a combination of all three – we’ll notify you of what is required
5. You may be required to complete a medical declaration form
6. Candidates who have English as a second language are required to have one or more of the following:

  • Have achieved NCEA Level 3 and New Zealand University entrance
  • Be able to provide evidence you satisfy our criteria for existing English proficiency
  • Have achieved at least one English proficiency outcome in the last two years

Don’t have NCEA? We also accept:

  • A relevant qualification at Level 3 on the NZQF or above or an equivalent qualification; or
  • Provide sufficient evidence to be eligible for special or discretionary admission.

For more information download the programme regulations:

Programme Regulations

Courses and timetables

For more details on the courses, please click on the course names below. Please note that our systems are updating with new course timetable information for 2019; please check back again soon.

Courses Credits Aim
Creativity and Design Fundamentals (ICIB5101) 15 credits (0.125 EFTS) This course aims to introduce students to the histories of, and ideas associated with, a range of approaches to design, design thinking, creativity, and creative problem solving as well as integrated creative practice. This course will provide students with the ability to work in teams in order to develop an understanding of how to creatively solve complex problems and develop user-centred solutions
Creativity and Design Practice (ICIB5102) 15 credits (0.125 EFTS) This course aims to foster the development of methodologies, confidence and a deeper understanding of the interrelationships of creativity and design with the practices of content creation, adaptation and delivery. Project outcomes will employ the development of products, artefacts and experiences and creative thinking to move ideas from concept into development and testing.
Introduction to Story (ICIB5201) 15 credits (0.125 EFTS) To enable students to develop a broad understanding of the major concepts of story and storytelling and their importance to society, to brand, to business, to design, to performance and to communication. This course introduces students to the broader concept of story via the development and modification of their own story concepts.
Storyworlds (ICIB5202) 15 credits (0.125 EFTS) To enable students to explore and develop storyworlds which contribute to expanding the impact of story ideas across the full range of media landscapes. This course charts the progress of story across multiple platforms.
Creative Technologies (ICIB5301) 15 credits (0.125 EFTS) This course aims to promote the development of a theoretical and practical understanding of the role that technologies can play in enabling creative enterprise. This course will foster a sense of engagement with a broad range of current technologies, digital content platforms and new media associated with content creation.
Specialist Technologies (ICIB5302) 15 credits (0.125 EFTS) To foster the development of methodologies, confidence and a deeper understanding of the functions and interrelationships of specialist technologies and the contexts in which they are deployed. This course will allow students to explore a range specialist technologies that will contribute to their personal area of interest in the context of creative enterprise.
Professional Practices (ICIB5401) 15 credits (0.125 EFTS) This course will introduce students to the broader evaluative nature of personal professional practices and entrepreneurship. This course focuses on building capability for students in self-evaluation and goal setting as well as self-management, communication and presentation. Students are introduced to the broad concepts of enterprise and entrepreneurship.
The Enterprising Professional (ICIB5402) 15 credits (0.125 EFTS) This course enables students to employ enterprising approaches to the creative process, to allow them to innovate systematically and turn ideas into potential business concepts. The course focuses on establishing a personal approach for each student to the development of an entrepreneurial mind-set, the ethics of work and associated creative enterprise specific professional practices.
Courses Credits Aim
Exploration and Development (ICIB6001) 30 credits (0.25 EFTS) This course will provide students with the ability to explore and engage in the entire creative workflow from initial ideation processes.
Integrated Project (ICIB6002) 30 credits (0.25 EFTS) This course will provide students with an opportunity to integrate and synthesize complex generalist and specialist learning within a creative enterprise project. This course aggregates the diverse learning from general and elective components to contextualize both individual and collaborative contribution to creative enterprise projects
Courses Credits Aim
Creative Enterprise Project (ICIB7002) 45.0 credits (0.375 EFTS) This course aims to provide students with an opportunity to collaborate with a group of people from a diverse range of disciplines for the purpose of solving and redefining problems outside of normal boundaries that culminate in a substantive creative enterprise project. This course unites prior learning related to the generalist study and specialist study from the whole programme for each student.
Applied Creative Research (ICIB7012) 30.0 credits (0.25 EFTS) To engage students in modes of practice in accordance with established and/or experimental procedures and protocols appropriate to the creation, promotion and delivery of a creative enterprise project. To extend students’ practical experience, skills and knowledge of principles and procedures within their chosen field of practice in order to research, communicate and execute creative propositions with authority and inventiveness.
Courses Credits Aim
Accounting for Business (ACTY5200) 15 credits (0.125 EFTS) To introduce students to the role of accounting information in business decision-making and to analyse and interpret financial statements.
Accounting Applications (ACTY5206) 15 credits (0.125 EFTS) To enable students to apply double entry accounting to prepare financial statements using both manual and computerised processes.
Graphic Design Practice (DACA5231) 15 credits (0.125 EFTS) This course will introduce students to fundamental aspects of graphic design. Students will learn a variety of design and workflow methods using digital software to develop visual communication skills across a range of media formats and conventions commonplace in graphic design practice.
Introduction to Animation (DACA5321) 15 credits (0.125 EFTS) To introduce students to the practice of animation, through a series of exercises executed both in 2D (traditional) and in 3D (Computer Graphics) format.
Photographic Technologies (DACA5961) 15 credits (0.125 EFTS) To develop students’ practical and creative skills to effectively communicate their concepts and ideas through the photographic image.
Programming Fundamentals (ISCG5420) 15 credits (0.125 EFTS) To introduce students to the basic principles of designing and developing small computer programs within the context of programming language.
Programming Principles and Practice (ISCG5421) 15 credits (0.125 EFTS) To advance the knowledge of programming beyond an introductory level, in the context of a programming language.
Multimedia and Website Development (ISCG5422) 15 credits (0.125 EFTS) To introduce students to the concepts of the Internet as well as website design and development. The course focuses on developing fundamental skill for the creation of websites and multimedia applications.
Music Technologies and the Internet (PASA5411) 15 credits (0.125 EFTS) To facilitate an understanding of the roles of digital technology and the internet in music creation and dissemination, further develop digital audio skills, and develop basic skills in music marketing and management.
Composition with Technology (PASA5413) 15 credits (0.125 EFTS) To facilitate the creation original musical works using computer-based technologies with or without live performers, demonstrating a range of stylistic approaches and techniques.
Courses Credits Aim
Operations Management (BSNS6350) 15 credits (0.125 EFTS) To conduct, and communicate the results of Business Process Improvement (BPI) investigations.
Integrated Marketing Communications (BSNS6374) 15 credits (0.125 EFTS) To develop and present an appropriate integrated marketing communications plan incorporating reasoned objectives balanced with creative strategies and tactics.
Leadership (BSNS6730) 15 credits (0.125 EFTS) To enable students to undertake critical investigations into leadership concepts and to apply principles of leadership to their own professional development.
Design for Sustainable Environments (DACA6111) 15 credits (0.125 EFTS) In this course, students will be introduced to the concepts of sustainability and the principles of ecologically sustainable design as related to our human constructed environments. Introducing a range of Design for Environment (DfE) philosophies and strategies, students will engage with knowledge and techniques that can be applied in product and interior project developments and design processes to minimise the ecological impact of our designs. Additionally this course explores the influence that design has in relation to environmental issues such as climate change, environmental degradation and social sustainability.
Pacific Art and Design (DACA6112) 15 credits (0.125 EFTS) This course aims to explore the study of Art and Design within a contemporary South Pacific perspective in Aotearoa. It critically explores concepts of identity and culture within the practices of Pacific Artists or Designers.
Design for Social Innovation (DACA6113) 15 credits (0.125 EFTS) To broaden the exposure of students to the emerging role of design and art in the development of systems and services for communities.
Digital Modelling for Prototyping and Production (DACA6121) 15 credits (0.125 EFTS) This course will introduce students to basic Product Design drafting conventions through the use of industry-relevant software. This course is designed to enhance student awareness of the role and importance that software and digital fabrication techniques contribute to the design process, development and refinement of products and objects. Students will be exposed to modelling, rendering, object animation and digital fabrication. This course will also provide an introduction to digital communication conventions, using Adobe software to build skills for presentation of design work through photographic manipulation and digital page layout.
Spatial Design Practice (DACA6144) 15 credits (0.125 EFTS) This course aims to provide students with an introduction to the fundamental principles, theories and practice of design for interior space. Students will gain an understanding of the design process through undertaking research and analysis, concept and idea generation, concept development and the final communication of their design proposals for a given project brief. Emphasis will be placed on the way in which the design of interior environments impacts on the psychological, physiological and emotional human experience within these spaces.
Illustration Practice (DACA6211) 15 credits (0.125 EFTS) This course is designed to develop students’ understanding of visual language and discourse through a range of illustration contexts. Students will work within self-selected creative concepts across media technologies, medium and genre to develop a range of visual outcomes contributing to an individual portfolio.
Digital Design for Publication (DACA6232) 15 credits (0.125 EFTS) To introduce students to form and structures used in 2D publication. The course will include the development and refinement of grid systems, typography, text- setting, page composition, layout, text and image juxtaposition.
Printmaking (DACA6235) 15 credits (0.125 EFTS) To provide a course of practical study that will enable students to critically and selectively apply print technologies and practices.To encourage an attitude of inquiry and experimentation in order to facilitate imaginative and innovative responses to printmaking within the context of contemporary practice.
Motion Graphic Design (DACA6321) 15 credits (0.125 EFTS) The aim of this course is to investigate creative and communicative possibilities offered by motion graphics in a time-based media context. Students will investigate and analyse contemporary practices and trends in time-based media in order to create, plan and produce a well-developed narrative sequence using digital workflows.
Interactive Design for Web Technologies (DACA6322) 15 credits (0.125 EFTS) To introduce students to interactive design for both web-based and animation technologies.
Life Drawing (DACA6912) 15 credits (0.125 EFTS) This course will enable students to develop observational skills and define drawing ability in a variety of media through rendering of objects and the human figure.
Contemporary Arts Practice 2 (DACA6914) 15 credits (0.125 EFTS) This course aims to develop knowledge of contexts for professional art-based practice that promotes students’ self-reliance in conducting a focused, self-generated project. Through this process, students will exhibit the ability to selectively adapt and apply their creative process through visual language, critical analysis and self-evaluation.
Contemporary Arts Practice 1 (DACA6922) 15 credits (0.125 EFTS) This course aims to provide the student with both broadly contextual and specialist knowledge that will enable insightful and competent practice within an applied arts context. Practical outcomes will provide an opportunity for students to extend and broaden their understanding of concepts, issues, and material concerns associated with professional art practice.
Emerging Materials (DACA6941) 15 credits (0.125 EFTS) To extend the student’s knowledge of emerging materials and processes currently utilised within the contemporary crafts.
Digital Camera and Editing Technologies (DACA6961) 15 credits (0.125 EFTS) This course will develop camera and software skills with an emphasis on current imaging software available to the photographer. This course investigates techniques for image production, image manipulation and moving image. Project outcomes will explore presentation skills, and will apply notions of storytelling within a photographic context.
Te Ngira Tui Tui Tahi - Innovation and Entrepreneurship (ICIB6421) 15 credits (0.125 EFTS) This course provides an overview of Maori entrepreneurship and enterprise ’Mauipreneurship’ (Keelan & Woods 2006). The course outlines the principles, theories and practice of innovation and entrepreneurship from a Maori perspective.
Internet and Website Development (ISCG6420) 15 credits (0.125 EFTS) To provide the students with knowledge of advanced concepts of the Internet and website design and development.
Visual Game Design (ISCG6441) 15 credits (0.125 EFTS) To provide the students with knowledge of concepts and theories related to game design and the ability to analyse games from the non-technical perspective.
Hybrid Art Practice (PASA6243) 15 credits (0.125 EFTS) To gain theoretical and practical understanding of hybrid art practices as a process for creating live art in a collaborative, practical learning environment.
Music in the Age of Sampling (PASA6404) 15 credits (0.125 EFTS) To enable students to gain an understanding of the technical and aesthetic developments in music since 1981 through the exploration and evaluation of such developments as MTV and the mainstream, sampling, the emergence of Hip Hop, music for film and computer games, and the rise of celebrity culture.
Courses Credits Aim
Organisational Strategies (BSNS7340) 15 credits (0.125 EFTS) To enable students to participate in the development of corporate and functional strategies using market intelligence.
Applied Operations Management (BSNS7350) 15 credits (0.125 EFTS) To enable students to participate effectively in the investigation of an operations-related programme for improvement and change.
Communicating in Organisations (COMM7535) 15 credits (0.125 EFTS) To introduce students to the theoretical perspectives that describe, and may explain or predict, communication in organisations. Students will critically examine everyday organisational occurrences and experiences, and learn to manage communication to achieve a positive communication culture and climate.
Reputation Management (COMM7536) 15 credits (0.125 EFTS) To develop awareness of the internal and external information networks that contribute to the public image of an organisation. Students will evaluate the communication management requirements of those networks in a variety of stable, change and crisis situations.
Advanced Spatial Design Practices (DACA7223) 15 credits (0.125 EFTS) This course will provide an introduction to issues, practices and models for working on interpretation projects. Interpretation Design includes those communication strategies used in the tourism and heritage management sectors for the communication of information and way- finding instruction, commonly found in national parks, museums, zoos, botanic gardens, cultural sites, galleries, historic sites, science centres, state forests etc.
Advanced Graphic Design Practice (DACA7231) 15 credits (0.125 EFTS) This course aims to orient students to professional design practice. It will introduce students to Graphic Design accreditation and industry support mechanisms as well as provide an overview of the current state of the Graphic Design industry. Projects will focus on industry standards and self-promotion.
Applied Illustration Practice (DACA7232) 15 credits (0.125 EFTS) This course aims to involve students in the direct experience of working for a specific market. Whether a product, service, company, channel or programme, clients are looking for a unique way of `making their mark’ with an audience and `standing out from the crowd’. Virtually all creative work is for a market and is intended to be successful in that market.
Animation Technique (DACA7321) 15 credits (0.125 EFTS) This course will provide an opportunity for students to extend and broaden their knowledge, skills ahnd experience in the use of animation methodologies, principles and design. It will enable students to acquire knowledge and understanding of animation practice within broader practice-based and theoretical contexts. Project outcomes will draw upon student’s needs, interests and cultural backgrounds
Advanced Interactive Design Practice (DACA7322) 15 credits (0.125 EFTS) This course aims to provide students with an opportunity to apply skills learned previously to design and develop a highly responsive website. Students will undertake the process of project development to implementation, working within industry-based contexts.
Advanced Motion Graphic Practice (DACA7323) 15 credits (0.125 EFTS) This course provides students with skills in the area of post-production operations and gives them an understanding of postproduction technology, as well as a critical appreciation of the craft of editing. Projects will allow students to work with analogue and digital special effects in preparation for their original output.
Advanced Contemporary Arts Practice (DACA7941) 15 credits (0.125 EFTS) This course aims to develop professionalism in contemporary craft practice through project development, timelines and analysis. Students will develop a professional ability to utilise design systems and processes in a practice-led context. Through project work, they will strategically utilise different forms of visual language, as well as learn to critically evaluate their own work and that of others.
Advanced Photographic Technologies (DACA7961) 15 credits (0.125 EFTS) This course aims to broaden students’ knowledge and skills and provides opportunities for project development in the more advanced use of digital photographic equipment. It is designed to examine the photographer’s role in image production within contemporary practice, covering a variety of diverse and complicated assignments.
Web Application Development (ISCG7420) 15 credits (0.125 EFTS) To provide students with knowledge and skills for developing client-server and web-based applications in the Intranet/Internet environment.
Mobile Software Development (ISCG7424) 15 credits (0.125 EFTS) To provide students with the ability to investigate and use advanced techniques that extend the standard software development environment so that the student is competent in approaches required in the development and deployment of software applications for mobile devices.

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Disclaimer

The 'Key Information for Students' below does not reflect any international student information.

Please take this information as a guideline only. For example, you will often see a difference between these tuition fees and our estimate above. This is because there are a number of variables, such as the specific courses chosen within a programme.

The national graduate outcomes information is for all tertiary New Zealand providers including Unitec. This information is provided by the New Zealand Government and is derived from a national database that links educational and income information.



Key Information for Students

Entry requirements

Minimum requirementsInfo Icon: Applicants must meet the general, special, or discretionary admission requirements, and meet the English Language entry requirements.

Detailed requirements: See the above "Admission requirements" section for more information about entry to this progrogramme.

Duration

3 YearsInfo Icon

Tuition Fees

Annual

Total Qualification

Student fees:  $6,736Info Icon $20,207Info Icon
Government tuition subsidy:  $9,362Info Icon $28,087Info Icon
Total: $16,098Info Icon $48,295Info Icon

Compulsory Student Services Fee
Student loan information available at StudyLink.

National graduate outcomes

(3 years after completion)
Median earnings $37,421Info Icon
Earnings range $20,810 - $53,704Info Icon
In employment 75%Info Icon
In further study N/AInfo Icon
On a benefit 5%Info Icon

Note:All KIS information is the most recent available relating to domestic students only. Click here for more information about the Key Information for Students.