Explore your options

Immerse yourself in the world of Public Relations with Unitec’s Bachelor of Communication specialising in Public Relations. This programme, constructed with key input direct from industry stakeholders, will develop you knowledge in rhetoric and persuasion, interpersonal communication, public relations, and reputation management. You can add options like mass communication, interpreting social media, professional news writing, media law, intercultural communication, marketing, research methods, or many others. Then complete your  professional readiness with practical projects and a final year internship.

As a Unitec PR student, you’ll further open career doors by building up your portfolio, making industry contacts and developing your broad knowledge of the context for PR.  We encourage you to take up volunteer opportunities, to get involved in PRINZ events, and support you to complete a PR placement for your final year internship. You'll also build your online identity through your own blogging, Instagram, Twitter, LinkedIn and other essential media tools while you study.

Industry Connections 

Study PR at Unitec and you’ll benefit from our close relationships with corporates such as Westpac, ANZ, Spark, private and public sector organisations, and consultancies including Pead PR, Porter Novelli, Senate SHJ, and SweeneyVesty. We create opportunities to work with not-for-profit, NGO and community organisations where projects and internships are available, such as at the NZ Dance Company and Amnesty International. And best of all, we make it a priority to create opportunities for you with the principal industry association, PRINZ, as a student member.

We're members of industry associations including:

  • Public Relations institute of New Zealand (PRINZ)
  • Australian and New Zealand Communication Association
  • International Association for Media and Communication Research
  • Pacific Media Centre

Programmes and study path

Start with a programme that suits your qualifications and/or experience, then progress to a level that achieves your goals.
New Zealand Certificate in Study and Career Preparation (Level 3)3Full-time for 16 weeks or part-time options availableEntry into further study at certificate or diploma level.February or July
New Zealand Certificate in Study and Career Preparation (Level 4) - Business and Communication4Full-time for 16 weeks or part-time options available.Entry into further study toward a career in media, communication, or business.February or July
Bachelor of Communication (Public Relations)7Full-time for three years or part-time options available.
Honours programme full-time for four years
Communications advisor, Community relations manager, Corporate communication executive, Corporate relations advisor, Corporate or public affairs communicator, Internal communications executive, Marketing communications executive, Media relations executive, Media relations manager, Public relations executiveFebruary or July