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Graduate Diploma in Business (Marketing)

Develop a sound understanding of marketing in just one year, with the potential to open many doors for your career. The marketing role in a business is vital to convey value to potential and existing customers. And the role of a marketer is necessary to get that message to the intended audience.

Level
7
Credits
120 (1.0 EFTS)
Campus
Mt Albert
Start dates
February or July
Duration
Full-time for one year or part-time options available

Call us now on 0800 10 95 10

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Programme overview

This programme provides a solid base of knowledge around brand management, digital marketing, advertising, business analytics and consumer behaviour. Learn how to help an organisation achieve its marketing goals using strategies and applied digital marketing. The Graduate Diploma in Business (Marketing) is ideal if you already have a degree in another field of study or have significant business experience and want a formal qualification.

Highlights

  • Industry Based Learning (IBL) – in the second semester of study, students are offered the opportunity to gain work experience in a real organisation
  • Relevant within a variety of organisations, including profit, not-for-profit and public sector organisations, with a focus on small to medium enterprises. 
  • Customised based your own experience, incorporating industry certifications where applicable
  • A mix of on-campus classes, online support and self-directed study
  • Small class structure
  • Options for further business study: this programme is a good preparation if you want to move into Unitec’s Master of Business or another postgraduate business programme.

Admission requirements

Domestic students

Academic requirements

You must have completed the following:

  • A recognised degree, a professional qualification in a relevant discipline or the ability to demonstrate competencies equivalent to the above
  • A minimum of 8 credits at NCEA Level 2 in English (4 in reading, 4 in writing) 

And meet one of the English entry requirements;

Don’t meet these Academic requirements?

  • If you don’t meet the academic criteria, our Bridging Education Programmes can help you qualify. Apply online, and we’ll discuss your next steps.
  • If you don’t meet the above criteria, special or discretionary admission may apply; your eligibility will be determined at the interview. 
  • If you’re seeking entry based on work experience, you will be required to demonstrate, in a written application, CV and attestation from suitable referees, that you have substantial professional experience in activities related to this programme, and/or be able to demonstrate equivalent competencies.

For more information download the programme regulations document.

International students

Academic requirements 

As a part of this requirement, you must be at least 16 years of age and meet one of the country-specific admission requirement

And English entry requirements;

​If English is not your first language, you will also need at least one of the following qualifications:

  • Evidence of an IELTS (Academic) band score of at least 5.5 with no band score lower than 5
  • Pearson Test of English (Academic): 50 with no score lower than 50
  • University Entrance Literacy: 8 credits at Level 2 or higher in English or Te Reo Māori (a minimum of 4 credits must be in Reading and a minimum of 4 credits must be in Writing);
  • Provide evidence that they have the English language proficiency required for the Programme as demonstrated through evidence of one of the kinds described in NZQA Rules on the Unitec English Language Requirements for International Students Web-page.

Don’t meet these Academic requirements?

  • If you don’t meet the academic criteria, our Bridging Education Programmes can help you qualify. Simply apply online, and we’ll discuss your next steps.
  • If you don’t meet the above criteria, special or discretionary admission may apply; your eligibility will be determined at the interview. 
  • If you’re seeking entry based on work experience, you will be required to demonstrate, in a written application, CV and attestation from suitable referees, that you have substantial professional experience in activities related to this programme, and/or be able to demonstrate equivalent competencies.

For more information download the programme regulations document.

Courses and timetables

For more details on the courses, please click on the course names below. Please note that our systems are updating with new course timetable information for 2026; please check back again soon.

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Compulsory Course ID:013470 - 5106 - Business Environments
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Compulsory Course ID:013470 - 5106 - Business Environments
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Compulsory Course ID:013471 - 5107 - Business Functions
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Course count:0

Compulsory Course ID:013471 - 5107 - Business Functions
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Course count:0

Compulsory Course ID:013711 - 5003 - Business Functions
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Course count:72

Compulsory Course ID:012082 - 6100 - Marketing Management
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Course count:18

Compulsory Course ID:012268 - 6363 - Digital Marketing
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Course count:18

Compulsory Course ID:012167 - 7100 - Advanced Marketing
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Course count:18

Compulsory Course ID:012168 - 7162 - Business Analytics
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Course count:18

Compulsory Course ID:012270 - 7575 - Search Engine Optimisation (SEO)
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Course count:8

Elective Course ID:013325 - 7015 - Internship Based Learning
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Course count:144

Elective Course ID:011788 - 7110 - Google Certified (Web-based Advertising and Analytics)
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Course count:2

Elective Course ID:010159 - 7340 - Organisational Strategies
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Course count:18

Elective Course ID:010168 - 7360 - International Business
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Course count:0

Elective Course ID:010178 - 7389 - Internship Based Learning - Marketing
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Course count:0

Elective Course ID:012269 - 7474 - Social Media Marketing
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Course count:18

Compulsory first Course array:5

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Compulsory coursesElective courses
Level 5Level 6Level 7
Level 7
Courses Credits Aim
Business Functions(BSNS5003) 15.0 credits (0.125 EFTS) The aim of this course is to develop knowledge, skills, and competencies relevant to the core business functions of accounting, operations, human resource management, marketing and sales.
Courses Credits Aim
Marketing Management(BSNS6100) 15.0 credits (0.125 EFTS) To enable students to understand the concepts, principles and practices of effective marketing management for an organisation.
Digital Marketing(BSNS6363) 15.0 credits (0.125 EFTS) This course introduces the foundations of digital marketing with the goal of providing students with hands-on experience in developing a digital presence that supports the organisation’s marketing strategy.
Courses Credits Aim
Advanced Marketing(BSNS7100) 15.0 credits (0.125 EFTS) To enable students to critically evaluate and develop a marketing strategy for an organisation.
Business Analytics(BSNS7162) 15.0 credits (0.125 EFTS) To enable students to analyse and apply business information to support organisational decision making.
Search Engine Optimisation (SEO)(BSNS7575) 15.0 credits (0.125 EFTS) Students will gain knowledge and practical experience in Search Engine Optimisation (SEO) best practices.
Courses Credits Aim
Internship Based Learning(BSNS7015) 15.0 credits (0.125 EFTS) To provide students with the opportunity to integrate their learning across their programme of study and to apply theoretical and practical business skills to an approved project and work objectives in industry. To critically reflect upon the processes undertaken in completing the project and work objectives so as to inform their future personal and professional development.
Google Certified (Web-based Advertising and Analytics)(BSNS7110) 15.0 credits (0.125 EFTS) For students to gain practical experience in web based analytics and on-line advertising
Organisational Strategies(BSNS7340) 15.0 credits (0.125 EFTS) To enable students to participate in the development of corporate and functional strategies using market intelligence.
Social Media Marketing(BSNS7474) 15.0 credits (0.125 EFTS) The course examines social media as a contemporary marketing practice, to provide students with knowledge and skills necessary for developing and monitoring strategies connected to an organisation’s overall business goals.
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