Dr Pham Van Hau

Qualifications

Profile

Pham Van Hau is a Lecturer in Marketing at Unitec Institute of Technology and former PhD scholar at the Department of Marketing, University of Otago. His research is in the areas of consumer behaviour, sustainability and marketing analytics. His work has been published in the Journal of Strategic Marketing, Sustainable Futures, British Food Journal, Journal of Environmental Challenges, International Journal of Human-Computer Interaction and international conferences such as the Australia & New Zealand Marketing Academy (ANZMAC) and the International Conference on Resource Sustainability (icRS)

Professional memberships

• Associate Member, The Chartered Institute of Marketing (CIM)
• Full member, Society for Consumer Psychology (SCP)
• Full Member, Australian & New Zealand Marketing Academy (ANZMAC)

Awards

• University of Otago – Exceptional Doctoral Thesis

• Winner of 2025 ANZMAC Service Award
• Winner of Outstanding Doctoral Student, Otago Business School, University of Otago
• Winner of People Choice Award, Matariki 3MT competition
• Overall Winner of 3MT Competition, University of Otago
• Winner of 3MT Competition, Division of Commerce, University of Otago
• Winner of Highly Commended Paper Award, International Social Marketing Conference (ISMC)
• Winner of AMA's Marketing & Society Special Interest Group (MASSIG) Doctoral Scholarship Award
• Winner of AMS Review/Sheth Foundation - Doctoral Competition for Conceptual Articles (DoCCA)
• Finalist of the Global Pitching Research Competition

• Winner of the ANZMAC Doctoral Travel Fund
• Winner of the University of Otago Brooker Doctoral Travel Scholarship

• University of Otago Doctoral Scholarships

Editorial Position

• Associate Editor, Journal of Strategic Marketing (ABDC – A)
• Editorial Board Member, Health Marketing Quarterly (ABDC – B)