- 15 (0.125 EFTS)
- To enable students to examine the ways in which the creator/performer communicates with their audience in an interactive multi-disciplinary learning environment which includes an artist hui at Te Noho Kotahitanga marae. This course focuses on understanding through the analysis of the modes of address and conventions of representation and interpretation commonly associated with performing and screen arts culture.
- Pre-requisites / Co-requisites:
- Pre-requisites: (PASA5911 or PASA5921 or PASA5961) and PASA5901.
- Topics include:
Advertising, (self-) reflexivity, branding, ideology, ratings, schedules and quotas An overview of audience and reception theories and theorists Audience-orientated production & market research
Celebrity and stardom Censorship
Sex and violence Contexts of production and reception
Creating Audiences ? Audiences? reading methods and strategies Different viewing circumstances of 'live' and `screen? performances; effects on the viewing audience
Gender and Representation Globalisation, audience development (Internet, digital technologies, spaces, Places) Modernism and Post-Modernism in relation to audiences textual production and textual
reception Maori and representation, appropriation and ownership Maori artists and working within a cultural frame
Media industry structures Methods of realising the creative vision Modes of address and textual construction
Music in advertising, Music videos and popular culture Noho Marae
Hui exploring Maori and Pacific artists and their work
Reception theory and demographics Research, ethnographic studies, cognitive theory Resisting representations / Reading against the grain
Sound and image
Spectacle, The effectiveness of the audience experience Theoretical frameworks for interpretation
psychoanalysis / semiotics / feminism / Marxism
Learning and teaching approaches
The course is taught in both practical and lecture/seminar/tutorial modes Topics may be taught in an integrated manner
Typically two of one-hour lectures and one-hour tutorials including screenings, seminars, tutorials, Individual and group exercises, Analyses of written, visual, aural and performance texts
Feedback is sought throughout the course using a range of assessment tools including
Group reflection and individual survey
- Choose your class for this course from the option(s) below. You will need to attend all the sessions in that class to complete the course. Where more than one class number is shown, choose one of them and attend all sessions within that class number. (Note: If a class is held in different locations at the same time, you only need to attend all the sessions in one of the locations.)
- There are no classes on public holidays.
You need to attend all sessions of this class as listed below.
|From – To||Session||Day||Time||Campus (Room)|
|2 Mar 18 - 13 Apr 18||Lecture||Friday||09:30 - 12:30||Mt Albert (001-2076)|
|4 May 18 - 29 Jun 18||Lecture||Friday||09:30 - 12:30||Mt Albert (001-2076)|
- Note: This course is offered as part of Bachelor of Applied Science (Science Communication), Bachelor of Performing and Screen Arts (Contemporary Dance), Bachelor of Performing and Screen Arts (Acting for Screen and Theatre), Bachelor of Performing and Screen Arts (Production Design and Management), Bachelor of Performing and Screen Arts (Screen Arts), Graduate Diploma in Creative Practice.