Programme overview
In today’s, dynamic business environment, organisations are faced with unprecedented challenges and new opportunities. To stay competitive, they need a contemporary workforce that can navigate change and disruption with agility and resilience.
Unitec's Master of Applied Business equips graduates with advanced knowledge and contemporary skills in their chosen area of specialisation. When you graduate, you’ll be ready to take on leadership and management positions in local and international markets.
Programme Highlights:
- Complete a research project. Undertake a research project in your specialisation, enhancing your expertise.
- Applied learning. Apply theory and skills to real-world situations through case studies and projects.
- Blended course delivery. Learn in a variety of ways, from facilitated workshops, interactive lectures, presentations, discussions, and self-directed learning.
- Internship (elective course). Undertake a workplace project relevant to your specialisation.
- Post-study work visa. International graduates are for a post-study work visa upon completion of this programme.
Programme structure
The Master of Applied Business (MAB) is an 18-month, 180-credit programme studied over 3 semesters with a focus on real-world learning informed by contemporary business research.
- Core Courses: 4 compulsory Level 8 courses
- Specialisation Courses: 3 Level 8 courses in your chosen specialisation
- Elective Courses: 2 Level 8 elective courses to expand your expertise
- Research Project: A 45-credit research project at Level 9
Study Plans: Please refer to the specialisations below for a copy of the current Study Plans (Note: these are subject to change)
Specialisations
Choose one of five specialisations - all areas of high demand for employment:
Business Analytics
When leveraged effectively, business analytics can solve business problems, predict market trends, and increase efficiency, productivity, and revenue.
In addition to the compulsory core courses, elective courses and research project, students will complete the following:
Specialisation courses for Business Analytics:
- Data Analytics
- Adaptive Business Intelligence
- Analytics Storytelling
Download a copy of the Business Analytics study plan here.
Digital Marketing
Marketing has always been about connecting with your audience at the right time and place. In today’s business world, that place mostly is online.
In addition to the compulsory core courses, elective courses and research project, students will complete the following:
Specialisation courses for Digital Marketing:
- Inbound Marketing
- Online Advertising
- Web Analytics
Additional Industry Certifications:
- Inbound Marketing Certification
- Web Analytics Certification (Industry Certification Google Analytics 4 (GA4))
Download a copy of the Digital Marketing study plan here.
Leadership
Leadership may not be a one-size-fits-all, but the fundamentals remain the same. Strong business leadership drives organisational performance by creating an environment that inspires employees to do their best.
In addition to the compulsory core courses, elective courses and research project, students will complete the following:
Specialisation courses for Leadership:
- Leading and Managing Change
- Developing Tomorrow's Leaders
- Building Workplace Culture
Download a copy of the Leadership study plan here.
Supply Chain & Logistics
Supply chain and logistics management is critical to business performance and customer satisfaction.
You'll apply theoretical principles and analytical techniques to optimise supply chain operations, including procurement strategies, logistics, and warehouse management. Real-world business problems will help you gain practical experience in improving supply chain performance.
In addition to the compulsory core courses, elective courses and research project, students will complete the following:
Specialisation courses for Supply Chain & Logistics:
- Procurement Methods
- Supply Chain Design
- Warehousing and Distribution
Download a copy of the Supply Chain & Logistics study plan here.
Advanced HR
Effective HR management helps bridge the gap between employee performance and an organisation’s strategic objectives. This specialisation focuses on how to implement modern HR practices, enhancing employee experiences and driving organisational success.
In addition to the compulsory core courses, elective courses and research project, students will complete the following:
Specialisation courses for Advanced HR:
- Employee Experience
- Workforce Analytics
- Building Workplace Culture
Download a copy of the Advanced HR study plan here.
Admission requirements
What you will need to study this programme.
Domestic students
International students
Academic requirements
You must have completed at least one of the following:
- A recognised bachelor’s degree (or higher) in a relevant discipline with merit achievement deemed to be a grade average of B- or higher; or
- A professional qualification in a relevant discipline recognised as being equivalent to merit achievement in a bachelor’s degree or equivalent.
And English entry requirements;
If English is not your first language, you will also need at least one of the following qualifications:
- Evidence of an IELTS (Academic) band score of at least 6.5 with no band score lower than 6
- University Entrance Literacy: 8 credits at Level 2 or above in English or Māori (4 in Reading, 4 in Writing); or
- Evidence of English language proficiency as outlined in the NZQA Rules on the Unitec English Language Requirements for International Students Web-page.
Don’t meet these Academic requirements?
- If you don’t meet the academic criteria, our Bridging Education Programmes can help you qualify. Simply apply online, and we’ll discuss your next steps.
- If you don’t meet the above criteria, special or discretionary admission may apply; your eligibility will be determined at the interview.
For more information, download the programme regulations (PDF 455 KB)
Courses and timetables
For more details on the courses including timetables, please click on the course names below.
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| Courses | Credits | Aim |
|---|---|---|
| Strategic IQ(BSNS8000) | 15.0 credits (0.125 EFTS) | This course enables students to build the strategic thinking skills required to contribute to smarter and more nimble organisations able to adapt to new realities and build competitive advantages in highly competitive landscapes. |
| Design Thinking for Business(BSNS8001) | 15.0 credits (0.125 EFTS) | This course will enable student to apply design thinking to solve complex problems and design new solutions that create value for customers and their organisations. |
| Digital Transformation(BSNS8002) | 15.0 credits (0.125 EFTS) | This course enables students to understand the profound impact of leveraging digital technologies to transform business, organisations and society. |
| Business Research Methods(BSNS8004) | 15.0 credits (0.125 EFTS) | This course will enable students to apply business research methods to prepare a research proposal. |
| Leading and Managing Change(BSNS8010) | 15.0 credits (0.125 EFTS) | This course will enable students to crucially examine the practical skills and knowledge required to successfully lead and manage change. |
| Developing Tomorrow’s Leaders(BSNS8011) | 15.0 credits (0.125 EFTS) | This course critically evaluates the leadership skills, knowledge and abilities everyone needs to be a leader. |
| Building Workplace Culture(BSNS8012) | 15.0 credits (0.125 EFTS) | This course will enable students’ will critically examine the nature of organisation culture and how to build an inclusive culture that enhances employee and organisational performance. |
| EX Employee Experience(BSNS8020) | 15.0 credits (0.125 EFTS) | This course will enable students to understand the employee experience and use technology to design and implement best Human Resource (HR) practices to improve employee and organisational performance. |
| Workforce Analytics(BSNS8021) | 15.0 credits (0.125 EFTS) | This course enables students to use employee and business data for more effective decision making to improve employee and organisational performance. |
| Data Analytics(BSNS8030) | 15.0 credits (0.125 EFTS) | This course will enable students to understand the fundamental concepts of big data, its applications and apply analytical methods to solve data-driven organisational problems. |
| Analytics Storytelling(BSNS8031) | 15.0 credits (0.125 EFTS) | This course will enable students to apply analytic techniques to communicate compelling business stories for improving organisational outcomes. |
| Inbound Marketing(BSNS8040) | 15.0 credits (0.125 EFTS) | This course will enable students to understand inbound marketing strategy and use technology to implement inbound marketing initiatives in an organisation. Students will also achieve Industry Certification in Inbound Marketing. |
| Online Advertising(BSNS8041) | 15.0 credits (0.125 EFTS) | This course will enable students to understand online advertising strategy and use technology to implement online advertising initiatives in an organisation. Students will also achieve Industry Certification in Online Advertising. |
| Web Analytics(BSNS8042) | 15.0 credits (0.125 EFTS) | This course will enable students to use and analyse web data to optimize digital marketing and to support organisational decision making. Students will also achieve Industry Certification in Web Analytics. |
| Procurement Management(BSNS8050) | 15.0 credits (0.125 EFTS) | This course will enable students to develop procurement strategy, policies and processes to optimise supply chain performance. |
| Supply Chain Design(BSNS8051) | 15.0 credits (0.125 EFTS) | This course will enable students to apply methodologies and technologies to design effective supply chains of organisations. |
| Warehousing and Distribution(BSNS8052) | 15.0 credits (0.125 EFTS) | This course will enable students to apply theoretical principles and analytical techniques to optimise distribution, logistics and warehouse operations. |
