Call us now on 0800 10 95 10 Order Brochure

Programme overview

Advance your knowledge in an area of creative enterprise and develop your skills by collaborating on projects for real-life clients. Learn through a mixture of creative, technical and theoretical courses and build your capabilities in creative thinking, professional practice, storytelling, digital technology and communication.

Whether you want to specialise in game design, digital marketing, animation or more, you can define your own creative pathway through your choice of specialist electives. You’ll also explore an area of creative practice through a significant work integrated learning project, tailoring your studies to your career aspirations.


  • Advance your creative, technical and entrepreneurial skills.
  • Developed with industry to deliver work ready graduates.
  • Gain invaluable experience working with real clients on live projects and build strong industry networks while you study.
  • Learn how to tell compelling stories, think creatively, collaborate across disciplines, develop a business plan and manage a budget.
  • Develop your practice by completing work integrated projects while you study.
  • Taught by academics and industry professionals.
  • Choose a creative pathway that suits your interests and skills.
  • Prepares you for a wide range of creative careers.

Admission requirements

For this programme, you will need the following:

1. A recognised degree, a professional qualification in a relevant discipline or the ability to demonstrate competencies equivalent to the above
2. A minimum of 8 credits at NCEA Level 2 in English (4 in reading, 4 in writing) 
3. You’ll be required to attend an interview or audition, submit a portfolio or a combination of all three – we’ll notify you of what is required
4. You may be required to complete a medical declaration form
5. If English is your second language, you are required to have one or more of the following:

  • Have achieved NCEA Level 3 and New Zealand University entrance
  • Be able to provide evidence you satisfy our criteria for existing English proficiency
  • Have achieved at least one English proficiency outcome in the last two years

Don’t meet the requirements? We also accept:

  • Provide sufficient evidence to be eligible for special or discretionary admission.

For more information download the programme regulations:

Programme Regulations

Courses and timetables

For more details on the courses including timetables, please click on the course names below.

Creative Enterprise Project (ICIB7002) 45.0 credits (0.375 EFTS)This course aims to provide students with an opportunity to collaborate with a group of people from a diverse range of disciplines for the purpose of solving and redefining problems outside of normal boundaries that culminate in a substantive creative enterprise project. This course unites prior learning related to the generalist study and specialist study from the whole programme for each student.
Applied Creative Research (ICIB7012) 30.0 credits (0.25 EFTS)To engage students in modes of practice in accordance with established and/or experimental procedures and protocols appropriate to the creation, promotion and delivery of a creative enterprise project. To extend students’ practical experience, skills and knowledge of principles and procedures within their chosen field of practice in order to research, communicate and execute creative propositions with authority and inventiveness.
Operations Management (BSNS6350) 15 credits (0.125 EFTS)To conduct, and communicate the results of Business Process Improvement (BPI) investigations.
Leadership (BSNS6730) 15 credits (0.125 EFTS)To enable students to undertake critical investigations into leadership concepts and to apply principles of leadership to their own professional development.
Understanding Ethics (COMM6534) 15 credits (0.125 EFTS)To enable students to use classical and contemporary models of ethical decision- making to analyse typical media and organisational communication dilemmas. By the end of the course, students will have developed a broad understanding of the inherently ethical role played by organisations within society because of their communication of values to, and interactions with, a wide variety of audiences.
Public Relations (COMM6535) 15 credits (0.125 EFTS)To enable an understanding of the theory and practice of public relations and its strategic importance as a key component of any organisation’s management decision making. Students will apply their knowledge to a range of real world settings, and plan and implement a public relations campaign.
Professional News Writing (COMM6537) 15 credits (0.125 EFTS)To develop an understanding of sound news writing practice.
Interactive Design for Web Technologies (DACA6322) 15 credits (0.125 EFTS)To introduce students to interactive design for both web-based and animation technologies.
Internet and Website Development (ISCG6420) 15 credits (0.125 EFTS)To provide the students with knowledge of advanced concepts of the Internet and website design and development.
User Interface Design (ISCG6424) 15 credits (0.125 EFTS)To provide students with knowledge of the requirements of user interface design by using software to develop usable forms, prototype systems, and develop on-line documentation.
Visual Game Design (ISCG6441) 15 credits (0.125 EFTS)To provide the students with knowledge of concepts and theories related to game design and the ability to analyse games from the non-technical perspective.
Organisational Strategies (BSNS7340) 15 credits (0.125 EFTS)To enable students to participate in the development of corporate and functional strategies using market intelligence.
Applied Operations Management (BSNS7350) 15 credits (0.125 EFTS)To enable students to participate effectively in the investigation of an operations-related programme for improvement and change.
Project Management (BSNS7351) 15 credits (0.125 EFTS)To provide students with an overview of project management and critically examine specific issues applicable to those who are employed by a project manager.
Applied Digital Marketing (BSNS7373) 15 credits (0.125 EFTS)To enable students to explore the Internet and other forms of technologies are being used to transform business.
Communicating in Organisations (COMM7535) 15 credits (0.125 EFTS)To introduce students to the theoretical perspectives that describe, and may explain or predict, communication in organisations. Students will critically examine everyday organisational occurrences and experiences, and learn to manage communication to achieve a positive communication culture and climate.
Reputation Management (COMM7536) 15 credits (0.125 EFTS)To develop awareness of the internal and external information networks that contribute to the public image of an organisation. Students will evaluate the communication management requirements of those networks in a variety of stable, change and crisis situations.
Media & Government Communication (COMM7537) 15 credits (0.125 EFTS)To enable students to critically examine the nature and effects of political and media relationships, and how these relationships are influenced.
Global Media Issues (COMM7543) 15 credits (0.125 EFTS)To enable the students to understand, interpret and analyse contemporary issues affecting and involving the global media. This course provides a thematically organised, critical exploration of global political, economic, social and technological issues and interrogates the mediation of these events and issues by global actors. In a rapidly changing, media saturated world Global Media Issues provides a thoughtful and reflective examination of these processes of change, development and mediation.
Animation Technique (DACA7321) 15 credits (0.125 EFTS)This course will provide an opportunity for students to extend and broaden their knowledge, skills ahnd experience in the use of animation methodologies, principles and design. It will enable students to acquire knowledge and understanding of animation practice within broader practice-based and theoretical contexts. Project outcomes will draw upon student’s needs, interests and cultural backgrounds
Advanced Interactive Design Practice (DACA7322) 15 credits (0.125 EFTS)This course aims to provide students with an opportunity to apply skills learned previously to design and develop a working game. Working in groups, students will undertake the entire process from development to implementation, working in an industry-relevant context.
Web Application Development (ISCG7420) 15 credits (0.125 EFTS)To provide students with knowledge and skills for developing client-server and web-based applications in the Intranet/Internet environment.
Mobile Software Development (ISCG7424) 15 credits (0.125 EFTS)To provide students with the ability to investigate and use advanced techniques that extend the standard software development environment so that the student is competent in approaches required in the development and deployment of software applications for mobile devices.
Documentary Filmmaking (PASA7392) 15 credits (0.125 EFTS)To interact effectively and professionally in creative partnership with creative production staff and production crews to realise production of original/selected documentary material. This course focuses on giving a hands-on experience to participants in workshop and classroom exercises.





The 'Key Information for Students' below does not reflect any international student information.

Please take this information as a guideline only. For example, you will often see a difference between these tuition fees and our estimate above. This is because there are a number of variables, such as the specific courses chosen within a programme.

The national graduate outcomes information is for all tertiary New Zealand providers including Unitec. This information is provided by the New Zealand Government and is derived from a national database that links educational and income information.

Key Information for Students

Entry requirements

Minimum requirements: A recognised degree, professional relevant qualification or ability to demonstrate equivalent competencies plus English language requirements and proof of work. Additional information may be required. Special and discretionary admission also accepted.

Detailed requirements: See the above "Admission requirements" section for more information about entry to this progrogramme.


1 Year

Tuition Fees


Total Qualification

Student fees:  N/AN/A
Government tuition subsidy: N/AN/A

Compulsory Student Services Fee
Student loan information available at StudyLink.

National graduate outcomes

(3 years after completion)
Median earningsN/A
Earnings rangeN/A - N/A
In employmentN/A
In further studyN/A
On a benefitN/A

Note:All KIS information is the most recent available relating to domestic students only. Click here for more information about the Key Information for Students.