Advertising Practice is a workshop-based course designed to build off LOs from Levels 5 and 6 courses in business/marketing strategy, marketing principles, consumer behaviour, advertising and promotions, marketing communications, and digital marketing.
This course will enable students to work individually as well as in a team-based environment. Assessments will be designed and staggered to mesh with the campaign creation process from the beginning to its final product - the advertising campaign.
This assessment approach will enable students to learn, apply and experience, hands-on, the range of skills that required in a real-world environment, to develop, drive, and manage marketing communications campaigns, from both the brand’s as well as the ad practitioner’s perspectives.
Pre-requisites / Co-requisites:
Students must be admitted to the Bachelor of Business or the Graduate Diploma in Business to enrol in this course. Pre-requisites: BBus: 240 credits. GDB: 60 credits.
Choose your class for this course from the option(s) below. You will need to attend all the sessions in that class to complete the course. Where more than one class number is shown, choose one of them and attend all sessions within that class number. (Note: If a class is held in different locations at the same time, you only need to attend all the sessions in one of the locations.)
There are no classes on public holidays.
Note: Currently, this course is not offered for any programme or this course is for an old programme.