Strategic Brand Management (BSNS7454)

Level: 
7
Credits: 
15 (0.125 EFTS)
Compulsory: 
No
Aim: 
To provide a platform of knowledge that advances current theoretical and practical understanding of the future strategic role of brands in marketing, business and society, thereby developing the practical skills required to create a brand strategy.
Pre-requisites / Co-requisites: 
Students must be admitted to the Bachelor of Business or the Graduate Diploma in Business to enrol in this course. Co-requisites for GDB: BSNS5340 or APMG5340. Pre-requisite for BBus: 240 credits.
Timetable: 
Choose your class for this course from the option(s) below. You will need to attend all the sessions in that class to complete the course. Where more than one class number is shown, choose one of them and attend all sessions within that class number. (Note: If a class is held in different locations at the same time, you only need to attend all the sessions in one of the locations.)
There are no classes on public holidays.
Note: Currently, this course is not offered for any programme or this course is for an old programme.

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