To enable students to understand the concepts, principles and practices of effective marketing management for a business organisation.
Pre-requisites / Co-requisites:
Students must be admitted to Bach of Bus or GDip in Bus to enrol in this course. BBus: Pre-reqs: BSNS5340 or APMG5340. Restriction: APMG6370. GDB: Co-reqs: BSNS 5340 or APMG5340. Restriction: APMG6370.
Choose your class for this course from the option(s) below. You will need to attend all the sessions in that class to complete the course. Where more than one class number is shown, choose one of them and attend all sessions within that class number. (Note: If a class is held in different locations at the same time, you only need to attend all the sessions in one of the locations.)
There are no classes on public holidays.
Note: Currently, this course is not offered for any programme or this course is for an old programme.