Fundamentals of Marketing (APMGNZ541)

20 (0.167 EFTS)
Students will have a working knowledge of fundamental marketing concepts relevant to contemporary organisations.
Pre-requisites / Co-requisites: 
Students must be admitted to the New Zealand Diploma in Business programme to enrol in this course. Restriction: APMGNZ141.
Topics include: 

The marketing environment, segmentation, targeting and positioning, marketing research, buyer behaviour, the marketing mix, co-ordination and control.
Choose your class for this course from the option(s) below. You will need to attend all the sessions in that class to complete the course. Where more than one class number is shown, choose one of them and attend all sessions within that class number. (Note: If a class is held in different locations at the same time, you only need to attend all the sessions in one of the locations.)
There are no classes on public holidays.

Class: 1252. This timetable is currently unavailable.

Note: Currently, this course is not offered for any programme.

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