Integrated Marketing Communications (BSNS6374)

15 (0.125 EFTS)
To develop and present an appropriate integrated marketing communications plan incorporating reasoned objectives balanced with creative strategies and tactics.
Pre-requisites / Co-requisites: 
Students must be admitted to BBus or DMgt or GDBus or BCreatEnt to enrol in this course. Pre-reqs:BBus & DMgt: (BSNS5340 or APMG5340) & (COMM5530 or COMM5430 or BSNS5600 or BSNS5600S). Co-reqs for GDB: BSNS5340 or APMG5340 or COMM5530 or COMM5430.
Choose your class for this course from the option(s) below. You will need to attend all the sessions in that class to complete the course. Where more than one class number is shown, choose one of them and attend all sessions within that class number. (Note: If a class is held in different locations at the same time, you only need to attend all the sessions in one of the locations.)
There are no classes on public holidays.
Note: Currently, this course is not offered for any programme or this course is for an old programme.

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