Advertising and Promotion (BSNS5373)

Level: 
5
Credits: 
15 (0.125 EFTS)
Compulsory: 
No
Aim: 
- To enable students to identify the foundational knowledge in the discipline of Advertising and Promotions in a marketing environment - To enable students to acknowledge and define the role and relationship of advertising in business and society, and the global effect that advertising has on business, industry and national economies - To help students recognise advertising and promotion strategies as an integral part of marketing strategy in business - To introduce students to the processes, roles, and operations in advertising agencies
Pre-requisites / Co-requisites: 
 
Timetable: 
Choose your class for this course from the option(s) below. You will need to attend all the sessions in that class to complete the course. Where more than one class number is shown, choose one of them and attend all sessions within that class number. (Note: If a class is held in different locations at the same time, you only need to attend all the sessions in one of the locations.)
There are no classes on public holidays.
Note: Currently, this course is not offered for any programme or this course is for an old programme.

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