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Fred Musika

Lecturer
School of Applied Business

Publications

Musika, F.A.A. (2018). Integrating green consumption dimension: Consumer Styles Inventory (CSI)Scale Refinement and Validation. Massey University, Auckland, New Zealand.

Musika, F.A.A. (2016). A Content Analysis of Mental Health Communication on Online students support groups. Southland Health Forum. Southern Institute of Technology, Invercargill, New Zealand.

Musika, F.A.A. (2014). Integrating green consumption dimension: Refining and Validating the Consumer Styles Inventory scale (CSI). Mid-year ANZMAC 2014 Doctoral Colloquium, Curtin, Australia.

Musika, F.A.A. (2014). Green CSI: Challenges and the way forward. ANZMAC 2014 Conference, Brisbane, Australia.

Musika, F.A.A. (2013). Understanding developing consumers: The Consumer Styles Inventory in Tanzania. The 17th Annual Waikato Management School Student Research Conference, Hamilton, New Zealand.

Musika, F.A.A. (2013). From greed to green consumers. at PhD Colloquium of Massey University College of Business Sustainability Conference, Auckland, New Zealand.

Musika, F.A.A. (2013). CSI in emerging markets. ANZMAC 2013 Doctoral Colloquium Conference at Auckland University of Technology, Auckland, New Zealand.

Musika, F.A.A. (2011). International Marketing Strategies for Tanzanian National Parks. ANZAM Doctoral Colloquium, Wellington, New Zealand.

Musika, F.A.A. (2006). Implementing Relationship Marketing and the Role of Internal And External Customers: The Case Of Small Textile Retailers In Northwest Province South Africa. The African Journal Of Finance and Management (Vol. (14) 2).

Steyn, T.F.J., Ellis, S.M., & Musika, F.A.A. (2004). Implementing Relationship Marketing: The Role of Internal and External Customer Orientation. European Institute For Advanced Studies In Management (EIASM), Brussels, Belgium.

Musika, F.A.A. (2003). RELATIONSHIP MARKETING OF SMALL TO MEDIUM SIZED TEXTILE RETAILERS IN THE NORTHWEST PROVINCE. North-West University, Pothchefstroom, South Africa.