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Fred Musika

Lecturer
School of Applied Business

Publications

Musika, F.A.A. (2018). Integrating green consumption dimension: Consumer Styles Inventory (CSI)Scale Refinement and Validation. Massey University, Auckland, New Zealand.

Steyn, T.F.J., Ellis, S.M., & Musika, F.A.A. (2004). Implementing Relationship Marketing: The Role of Internal and External Customer Orientation. European Institute For Advanced Studies In Management (EIASM), Brussels, Belgium.

Musika, F.A.A. (2003). RELATIONSHIP MARKETING OF SMALL TO MEDIUM SIZED TEXTILE RETAILERS IN THE NORTHWEST PROVINCE. North-West University, Pothchefstroom, South Africa.