Video Journey

How our students created and developed their idea to promote Unitec. Watch their journey unfold below.

Try Inu for yourself!


Coming up with the idea

Episode one: The Briefing

Watch our students take the live brief from the agency, and see just how big their challenge is. #learninginaction #thinkdo

Episode two: The Brainstorm

Watch the team begin the ideation process and are shown inspiration in the form of other ideas around the world, even from Donald Trump! #learninginaction #thinkdo

Episode three: The Review

Watch the students review their ideas with the agency and receive some very critical feedback. #learninginaction #thinkdo

Episode four: The Challenge

Watch the team trying to find inspiration from the world around them in preparation for a meeting with the agency Creative Director. #learninginaction #thinkdo

Episode five: The Boss

We see the students reviewing their work with the agency Creative Director, he is very hard to impress! #learninginaction #thinkdo

Episode six: The Idea

This is crunch time! The agency put the heat on the students to finalise and refine the concept. #learninginaction #thinkdo

Episode seven: Unitec Leadership Team

Watch the students nervously waiting for their moment to pitch to the Unitec board... this is ‘Dragons' Den’ time! #learninginaction #thinkdo

Creating the drink, brand and caravan

Episode Eight: The Creation of the Drink

Watch Jess and the team work with food technologist, David Bayliss, to develop a drink with unique Unitec characteristics.

Episode Nine: Creating The Brand

Watch Abhi take on the challenge of developing the brand for the drink with the help from one of Republik’s designers, Brad Baird.

Back to Learning in Action Meet the students Explore INU