How our students created and developed their idea to promote Unitec. Watch their journey unfold below.
Coming up with the idea
Episode one: The Briefing
Watch our students take the live brief from the agency, and see just how big their challenge is. #learninginaction #thinkdo
Episode two: The Brainstorm
Watch the team begin the ideation process and are shown inspiration in the form of other ideas around the world, even from Donald Trump! #learninginaction #thinkdo
Episode three: The Review
Watch the students review their ideas with the agency and receive some very critical feedback. #learninginaction #thinkdo
Episode four: The Challenge
Watch the team trying to find inspiration from the world around them in preparation for a meeting with the agency Creative Director. #learninginaction #thinkdo
Episode five: The Boss
We see the students reviewing their work with the agency Creative Director, he is very hard to impress! #learninginaction #thinkdo
Episode six: The Idea
This is crunch time! The agency put the heat on the students to finalise and refine the concept. #learninginaction #thinkdo
Episode seven: Unitec Leadership Team
Watch the students nervously waiting for their moment to pitch to the Unitec board... this is ‘Dragons' Den’ time! #learninginaction #thinkdo
Creating the drink, brand and caravan
Episode Eight: The Creation of the Drink
Watch Jess and the team work with food technologist, David Bayliss, to develop a drink with unique Unitec characteristics.
Episode Nine: Creating The Brand
Watch Abhi take on the challenge of developing the brand for the drink with the help from one of Republik’s designers, Brad Baird.