Meet our students who are learning in action, coming from a variety of backgrounds and bring vast experience and expertise to Unitec's newest campaign.
Abhi is in his final year of his Bachelor of Creative Enterprise degree and loves being completely immersed in a creative project. A full-on schedule from day one and having to juggle multiple parts of the project hasn't slowed him down. He is thriving with the responsibility of such a big project, which is a real boost for his future work in a creative agency. He says he enjoys the challenge, "It’s a student-led project creating something for Unitec, and we need to make sure all concerns are addressed throughout the process".
Jess is currently in her final year of her Bachelor of Creative Enterprise degree and she is enjoying the opportunity of working closer with creative industry professionals like Republik. Her true creative loves are illustration and brand development, so working on the learning in action campaign was the perfect opportunity for her.
Her dream job is to work in an illustration-based graphic design studio as well as working on projects around brand development and graphic design.
Hillary has just completed her second year in the Bachelor of Creative Enterprise and loves how her degree gives her the opportunity to work with and be inspired by students that have specialised in design, animation, fine arts and photography.Hillary jumped at the opportunity to help with the learning in action campaign, as she knows working on a live project is the best experience you can get and was keen to see her work in the real world. She's excited at how her work with a branding agency for this project could open up opportunities after graduation.
Hillary jumped at the opportunity to help with the learning in action campaign, as she knows working on a live project is the best experience you can get and was keen to see her work in the real world. She's excited at how her work with a branding agency for this project could open up opportunities after graduation..
Peter was involved in helping with the campaign idea and early branding. Working with the other students and Republik to craft an effective message turned out to be a real adventure. The pressure is always on with a project of this size, and with that pressure Peter now has the fundamentals for a working style that is resilient and proactive in problem-solving.
Peter was a great help to the team and gave a fresh perspective on ideas, which helped to shape the campaign as we see it today.
Connaugh worked closely with SPUR when designing the Airstream caravan, and with Republik to refine the INU drink. When we asked Connaugh how he found the experience of working with industry professionals he commented about the value of first hand experience, explaining “the value was in meeting different people outside Unitec who are good at what they do”. This industry learning combined with the approach of Think.Do. learning was a key takeaway and sets Connaugh up for the future.
Throughout the process the students worked on the idea, brand, drink, and caravan. For Connaugh, he found a natural rhythm in product design, stating “I’m really interested in product design so maybe a job in that field.” We wish Connaugh the best for what lies ahead.
Jess was predominantly focused on helping to design the Airstream caravan, working on the different aspects to be built and how these can articulate the desired user experience. When we asked Jess what drew her to this project, she replied, “I wanted the opportunity to work with industry professionals and external partners. Also the chance to work on a project that has a real budget and have something complete and tangible at the end of the project.” Working with industry in this was is where Unitec really steps up and delivers – offering first-hand experience in a chosen industry.
Jess now has her sights on the user experience field, taking her knowledge gained and using that to find the career path that suits. Thanks for all your help Jess – all the best for what’s to come!