Hillary De Puy
Currently studying a Bachelor of Creative Enterprise.
What project are you involved with?
I was a part of the team involved with the Learning In Action campaign. I helped develop the ideas to promote Unitec.
What attracted you to this project?
I thought it would be a good experience to work on a live project, and that it would be exciting to see our work in the real world. I also realised that working with a branding agency could open up opportunities for me post-graduation.
What’s it like working with Unitec on this project?
The Unitec marketing team was very enthusiastic and supportive. They actually sat back and let us work on the project with little input during the development stage. I believe that was to let us explore creatively without too much interference to see what we could, and would, come up with.
What are the challenges of working on this project?
One challenge when coming up with ideas is too much freedom. I find it can be easier to work within parameters and still be creative. Another challenge was not knowing if our idea would be accepted once we presented it to the board.
What’s been the best thing about working on this project?
The branding team helped with activities and assignments to spur creativity and get the ideas flowing. It was great working with a new set of students with new perspectives as well.
How do students benefit from working on projects like this?
Exposure is a huge benefit – to have a student-led idea end up on buses and billboards is a tremendous achievement and opportunity. Also, working on a real-world project with a branding agency is helpful for understanding if that’s an area to strive to work in after graduation.
What’s your opinion on the Think.Do ethos of Unitec?
The Think.Do. ethos of Unitec is what drew me to apply in the first place. I’m a mature student that has returned to school after working in industry and I’m most interested in learning applicable skills that will directly help me in the marketplace.
What type of work would you like to be involved with in the future?
I’m most interested in video storytelling, branding and marketing.
Would you be interested in working for a company like Republik in the future?
The experience of working with Republik was really positive, and I would love the opportunity to work with them again.