Programme summary

Career opportunities

Courses & timetables

Admission requirements

[GDipBus]

7, 120 1.0
Full-time for one year or part-time study options available
Starts February or July
Number of places open
CA2383
Mt Albert campus

NZ$ 4910

International fees

---

Want a formal qualification in marketing? Develop a sound understanding of marketing in just one year, and apply marketing principles to a variety of business contexts.

Develop a sound understanding of marketing, advertising and consumer behaviour, and learn how to help an organisation achieve its marketing goals. The Graduate Diploma in Business (Marketing) is ideal if you already have a degree in another field of study or have significant business experience and want a formal qualification.

Highlights

• Applied business study: you apply marketing theory and principles to a variety of industry and organisational contexts.
• Relevant for a variety of organisations, including profit, not-for-profit and public sector organisations, with a focus on small to medium enterprises.
• Takes into account your own experience.
• A mix of on-campus classes, online support and self-directed study.
• Small classes.
• Pathway into further business study: this programme is a good preparation if you want to move into Unitec’s Master of Business or another postgraduate business programme.
• Part-time study options available.
• Cross-credits from the Diploma in Management may be available.