Integrated Marketing Communications (BSNS6374)

Level: 
6
Credits: 
15 (0.125 EFTS)
Compulsory: 
No
Aim: 
To develop and present an appropriate integrated marketing communications plan incorporating reasoned objectives balanced with creative strategies and tactics.
Pre-requisites / Co-requisites: 
Students must be admitted to BBus or DMgt or GDBus or BCreatEnt to enrol in this course. Pre-reqs:BBus & DMgt: (BSNS5340 or APMG5340) & (COMM5530 or COMM5430 or BSNS5600 or BSNS5600S). Co-reqs for GDB: (BSNS5340 or APMG5340) & (COMM5530 or COMM5430).
Topics include: 

Marketing communication process; brand equity enhancement, Market segmentation & brand positioning, Advertising strategy and implementation, evaluating advertising effectiveness. Media strategies. Elements of integrated marketing communications;
Advertising management, Advertising strategy and implementation, evaluating advertising effectiveness
Media strategies; Broadcast media, Print and support media, Technology-based marketing communications, Media planning.
Elements of integrated marketing communications, direct marketing, Sales promotion, Marketing public relations and sponsorship marketing, Personal selling
Timetable: 
Choose your class for this course from the option(s) below. You will need to attend all the sessions in that class to complete the course. Where more than one class number is shown, choose one of them and attend all sessions within that class number. (Note: If a class is held in different locations at the same time, you only need to attend all the sessions in one of the locations.)
There are no classes on public holidays.

Class: 2572

You need to attend all sessions of this class as listed below.

From – ToSessionDayTimeCampus (Room)
28 Feb 18 - 11 Apr 18 LectureWednesday13:00 - 16:00 Mt Albert (182-2003)
2 May 18 - 27 Jun 18 LectureWednesday13:00 - 16:00 Mt Albert (182-2003)

Class: 5211

You need to attend all sessions of this class as listed below.

From – ToSessionDayTimeCampus (Room)
27 Jul 18 - 28 Sep 18 LectureFriday08:30 - 11:30 Mt Albert (180-2044)
19 Oct 18 - 23 Nov 18 LectureFriday08:30 - 11:30 Mt Albert (180-2044)

Class: 5337

You need to attend all sessions of this class as listed below.

From – ToSessionDayTimeCampus (Room)
27 Jul 17 - 28 Sep 17 LectureThursday13:00 - 16:00 Mt Albert (182-2003)
19 Oct 17 - 23 Nov 17 LectureThursday13:00 - 16:00 Mt Albert (182-2003)
Note: This course is offered as part of Bachelor of Business (Accountancy), Bachelor of Business (Finance), Bachelor of Business (Management), Bachelor of Business (Marketing), Bachelor of Creative Enterprise, Graduate Diploma in Business (Marketing).

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