Explore your options

Boost your employability in Unitec’s PR major. 
With a sound basis of core knowledge in subjects like rhetoric and persuasion, interpersonal communication, public relations, and reputation management, you’ll add options like mass communication, interpreting social media, professional news writing, media law, intercultural communication, marketing, research methods, or many others, and then top off your professional readiness with practical projects and a final year internship. 

A portfolio and some work experience are essential to opening career doors. To build up your portfolio, make industry contacts and develop your broad knowledge of the context for PR, you’re encouraged to take up volunteer opportunities and get involved in PRINZ events, and supported to complete a PR placement for your final year internship. You'll also build your online identity through your own blogging, Instagram, Twitter, LinkedIn and other essential media tools while you study.

Industry connections

Study PR at Unitec and you’ll benefit from our close relationships with corporates (Westpac, ANZ, Spark), private and public sector organisations, and consultancies including Pead PR, Porter Novelli, Senate SHJ, and SweeneyVesty. We create opportunities to work with not-for-profit, NGO and community organisations where projects and internships are available, such as at the NZ Dance Company and Amnesty International. And best of all, we make it a priority to create opportunities for you with the principal industry association, PRINZ, as a student member.

We're members of industry associations including:

  • Public Relations institute of New Zealand (PRINZ)
  • Australian and New Zealand Communication Association
  • International Association for Media and Communication Research
  • Pacific Media Centre


Programmes and study path

Start with a programme that suits your qualifications and/or experience, then progress to a level that achieves your goals.
New Zealand Certificate in Study and Career Preparation (Level 3)3Full-time for 16 weeks or part-time options availableEntry into further study at certificate or diploma level.February or July
New Zealand Certificate in Study and Career Preparation (Level 4) - Business and Communication4Full-time for 16 weeks or part-time options available.Entry into further study toward a career in media, communication, or business.February or July
Bachelor of Communication (Public Relations)7Full-time for three years or part-time options available.
Honours programme full-time for four years
Communications advisor, Community relations manager, Corporate communication executive, Corporate relations advisor, Corporate or public affairs communicator, Internal communications executive, Marketing communications executive, Media relations executive, Media relations manager, Public relations executiveFebruary or July