Marketing Management (BSNS6100)

Level: 
6
Credits: 
15 (0.125 EFTS)
Compulsory: 
Yes
Aim: 
To enable students to understand the concepts, principles and practices of effective marketing management for an organisation.
Pre-requisites / Co-requisites: 
Students must be admitted to the Bachelor of Business programme or the Graduate Diploma in Business programme to enrol in this course. For BBus: Pre-requisite: BSNS5340. Restriction: BSNS6370.
Topics include: 

Marketing planning process, current & future role of brands in marketing, primary & secondary demand, market measurement, approaches to examining competitive forces, pricing, advertising, sales promotion, sales & distribution strategies & programmes
Timetable: 
Choose your class for this course from the option(s) below. You will need to attend all the sessions in that class to complete the course. Where more than one class number is shown, choose one of them and attend all sessions within that class number. (Note: If a class is held in different locations at the same time, you only need to attend all the sessions in one of the locations.)
There are no classes on public holidays.

Class: 1223

You need to attend all sessions of this class as listed below.

From – ToSessionDayTimeCampus (Room)
1 Mar 18 - 12 Apr 18 LectureThursday13:00 - 16:00 Mt Albert (182-2002)
3 May 18 - 28 Jun 18 LectureThursday13:00 - 16:00 Mt Albert (182-2002)

Class: 5200. This timetable is currently unavailable.

Class: 5326

You need to attend all sessions of this class as listed below.

From – ToSessionDayTimeCampus (Room)
25 Jul 17 - 26 Sep 17 LectureTuesday17:30 - 20:30 Mt Albert (112-4021)
17 Oct 17 - 21 Nov 17 LectureTuesday17:30 - 20:30 Mt Albert (112-4021)
Note: This course is offered as part of Bachelor of Business (Marketing), Graduate Diploma in Business (Marketing).

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