Advanced Marketing (BSNS7100)

Level: 
7
Credits: 
15 (0.125 EFTS)
Compulsory: 
Yes
Aim: 
To enable students to critically evaluate and develop a marketing strategy for an organisation.
Pre-requisites / Co-requisites: 
Students must be admitted to the Bachelor of Business programme to enrol in this course. Pre-requisite: BSNS6100. Restriction: BSNS7370.
Topics include: 

Strategic review from a marketing perspective, External review, Internal review ? marketing function audit, Competitor analysis, Market & customer analyses and profiling
Functional strategies - distribution channels, value chain, physical distribution, promotion, product strategies, pricing, integration with sales function, digital considerations, Implementation & management of marketing strategy
Timetable: 
Choose your class for this course from the option(s) below. You will need to attend all the sessions in that class to complete the course. Where more than one class number is shown, choose one of them and attend all sessions within that class number. (Note: If a class is held in different locations at the same time, you only need to attend all the sessions in one of the locations.)
There are no classes on public holidays.

Class: 1235

You need to attend all sessions of this class as listed below.

From – ToSessionDayTimeCampus (Room)
27 Feb 18 - 10 Apr 18 LectureTuesday17:30 - 20:30 Mt Albert (170-1064)
1 May 18 - 26 Jun 18 LectureTuesday17:30 - 20:30 Mt Albert (170-1064)

Class: 5212. This timetable is currently unavailable.

Class: 5338

You need to attend all sessions of this class as listed below.

From – ToSessionDayTimeCampus (Room)
25 Jul 17 - 26 Sep 17 LectureTuesday13:00 - 16:00 Mt Albert (180-1003)
17 Oct 17 - 21 Nov 17 LectureTuesday13:00 - 16:00 Mt Albert (180-1003)
Note: This course is offered as part of Bachelor of Business (Marketing).

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