Fundamentals of Marketing (APMGNZ541)

Level: 
5
Credits: 
20 (0.167 EFTS)
Compulsory: 
Yes
Aim: 
Students will have a working knowledge of fundamental marketing concepts relevant to contemporary organisations.
Pre-requisites / Co-requisites: 
Students must be admitted to the New Zealand Diploma in Business programme to enrol in this course. Restriction: APMGNZ141.
Topics include: 

The marketing environment, segmentation, targeting and positioning, marketing research, buyer behaviour, the marketing mix, co-ordination and control
Timetable: 
Choose your class for this course from the option(s) below. You will need to attend all the sessions in that class to complete the course. Where more than one class number is shown, choose one of them and attend all sessions within that class number. (Note: If a class is held in different locations at the same time, you only need to attend all the sessions in one of the locations.)
There are no classes on public holidays.

Class: 1252

You need to attend all sessions of this class as listed below.

From – ToSessionDayTimeCampus (Room)
26 Feb 18 - 9 Apr 18 LectureMonday17:30 - 20:30 Mt Albert (182-2001)
30 Apr 18 - 4 Jun 18 LectureMonday17:30 - 20:30 Mt Albert (182-2001)

Class: 5129. This timetable is currently unavailable.

Class: 5607

You need to attend all sessions of this class as listed below.

From – ToSessionDayTimeCampus (Room)
26 Jul 17 - 27 Sep 17 LectureWednesday14:00 - 17:00 Mt Albert (115-2005)
18 Oct 17 - 1 Nov 17 LectureWednesday14:00 - 17:00 Mt Albert (115-2005)
Note: This course is offered as part of New Zealand Diploma in Business - Accounting, New Zealand Diploma in Business - Management.

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